Siri: The ace up Apple’s sleeve

“Apple has apparently been looking for for a ‘Siri UI Engineer,’ which could have huge implications for its Mac computers,” Chris Ciaccia writes for The Street. “The listing (since removed), notes that the candidate must have ‘familiarity with Unix, especially Mac OS X,’ and display a ‘passion for the Macintosh platform and writing simple, elegant software that is easy and fun to use.'”

“Currently, Siri’s only available on the iPhone 4S, iPhone 5, iPad with Retina display, iPad mini, and the fifth-generation iPod touch,” Ciaccia writes. “There have been rumors in the past that Apple would eventually bring Siri to Mac, and this job listing suggests that those rumors could turn out to be true. When Apple bought Siri, former CEO Steve Jobs saw the technology’s productivity and ease of use potential for any device.”

Ciaccia writes, “Siri may be Apple’s answer to Google (GOOG_) when it comes to search. Instead of typing a query into Google, Siri will answer it for you… Bringing Siri to Mac OS X may not stem the decline in PC sales, but it will show that innovation is alive and well in Cupertino. No matter what Wall Street wants you to think.”

Read more in the full article here.


  1. Bringing Siri to the Mac might hasten the decline of PC sales. I doubt it will hasten Mac sales. Whether of not bringing Siri to the Mac would actually increase Mac sales is an unknown but seems unlikely to me to have much of an impact by itself.

    1. Even without Siri on the Mac, Apple’s sales would continue to go up. Every quarter since they opened the first batch of Apple Stores, they have reported that 50% of people who purchased a Mac were new to the platform.

  2. It would be great if the Siri search engine would provide ‘hits’ free of commercial offers UNLESS the user clicks a radio button requesting them.  In most of my searches, I am not looking for a trading partner. 

    “It just works” searches would eliminate the commercial

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