This Christmas season has a high likelihood of being the biggest ever when it comes to iPad sales. To provide a view of the current market environment, Chitika Insights conducted a study focusing on tablet usage in North America.

To quantify this latest report, Chitika Insights examined a sample of tens of millions of iPad and tablet impressions from the Chitika Ad network. This study was drawn from a date range of December 8th to December 14th 2012, and includes traffic only from the U.S. and Canada.

There has been a negligible impact to Apple’s dominant usage share. Users of Apple’s tablets still generate over 87% of U.S. and Canadian tablet Web traffic, decreasing slightly from just over 88% one month ago.

Chitika Insights average tablet impressions per 100 iPad impressions

Source: Chitika Insights