Apple’s long hunt for retail store chief continues

“John Browett, the Dixons exec tapped to oversee Apple’s retail operations last January, was Tim Cook’s first big hire after taking up the CEO reins at the company,” John Paczkowski reports for AllThingsD. “Nine months later, he would be among Cook’s first big fires, ousted from Apple after a series of missteps that drew some rare negative publicity to the company’s wildly successful retail empire.”

“Now Apple is once again on the hunt for an executive to oversee its retail stores, a keystone of the company’s success,” Paczkowski reports. “And it can ill afford to make another such hiring mistake.”

Paczkowski reports, “We’ve been asking around for weeks about possible external candidates for Apple’s senior VP of retail job, and have heard largely the same thing, and a few names to boot. They are, in no particular order: Burberry CEO Angela Ahrendts; Victor Luis, president, International Group, Coach; Jeanne Jackson, president, Direct to Consumer, Nike; John Culver, president, Starbucks Coffee China and Asia Pacific; [and] Paul Gainer, executive vice president, Global Disney Store… And there are at least three candidates: Steve Cano, Apple’s manager of retail stores; Bob Bridger, Apple VP for retail real estate and development; and Jerry McDougal, VP of retail.”

Much more about the possible candidates mentioned in the full article here.

MacDailyNews Take: That which you seek, inside you will find.

[Thanks to MacDailyNews Reader “Jax44” for the heads up.]

Related articles:
Apple Retail Stores in dire need of competent leadership – November 7, 2012
What’s – and who’s – next for Apple Retail Stores – October 31, 2012
Tim Cook takes full control of Apple: John Browett and Scott Forstall out; Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi get expanded responsibilities – October 29, 2012
Report traces Apple Store ‘mistake’ all the way to Tim Cook; shift in emphasis from service to profits comes from Cook, say insiders – August 29, 2012
Reports persist of Apple Retail Store budget cuts, emphasis on revenue over customer satisfaction – August 28, 2012
After being Browettized, Apple Retail touts numbers – August 20, 2012
Apple newbie John Browett brings Dixons to Apple Retail Stores – August 17, 2012
Dear Tim Cook: Apple’s retail focus should be on delighting customers, not generating cash – August 16, 2012
Apple Retail Store chief Browett: ‘We messed up’ with Dixons-eque staffing gamble; refutes layoffs – August 16, 2012
Apple retail chief Browett to get $56 million golden hello – May 27, 2012
Apple grants 100,000 shares to new retail head John Browett – April 25, 2012
Tim Cook emails UK customer: John Browett’s role isn’t to bring Dixons to Apple Retail – February 1, 2012
Eyebrows raised over Apple’s hiring of Dixons CEO to run Apple Retail Stores – January 31, 2012
Apple hires Dixons CEO John Browett as new retail chief – January 31, 2012

Apple Stores dominate retail with double the sales per sq. ft. of nearest rival, Tiffany & Co. – November 13, 2012
NPD: Nearly 60% of Apple product owners more likely to purchase another Apple device after positive Genius Bar experience – August 28, 2012
Apple Inc.: The most profitable retailer in America – August 15, 2012
Apple’s retail juggernaut is magical and revolutionary in its own right – May 25, 2011
Apple Retail Stores hit 10th anniversary (with video of Steve Jobs’ tour of 1st store) – May 18, 2011
Apple Store: ‘The best damn retail experience in America!’ – December 2, 2010
Apple’s retail stores generate huge sales – December 27, 2007
Piper Jaffray finds ‘gravitational pull’ at Apple Retail Stores – November 26, 2007
Apple thinks different with cash register-less retail stores that bring in billions – November 23, 2007
Apple makes retail seem ridiculously easy – May 29, 2007
How Apple’s Steve Jobs is revolutionizing Manhattan retail – May 08, 2007
Fortune: Apple Inc. is America’s best retailer – March 08, 2007
How Apple Retail Stores beat Best Buy, Neiman Marcus, and Tiffany – December 19, 2006


    1. Absolutely agree.

      External hire tends to indicate new-broom changes, internal hire usually means organic development.

      The Stores make such a big plus-point when talking about Apple to newbies, so I doubt any need for big changes.

      I reckon tweaks, adds, and improves are all that are needed to boost the already pretty good customer experience.

  1. If you are looking for someone with experience with the best retail organization in the world…why in the hell would you go outside Apple? With Apple trying to retain good talent what a great example to the other employees to show that there is a place for good Apple employees at the top. So many people get this part wrong. If your org is broken bring in outside help, if you are doing great promote from within to keep the momentum.

  2. I can not see how hiring an external executive that only used to have costs-focused management practice would ever bring any good to Apple’s exclusive, high-class retail chain.

    Once they would come at Apple, their brains are still formatted by those old, cheap, petty-mind policies that their former employers instilled in them during decades, so they can only think of stupid things.

    1. Better yet, just buy JCP. Create a series of capsule wardrobes appropriate for different age and gender groups, capsule-like living environments, kitchen, bedroom and living rooms, all very tasteful and good value and free from BS ornamentation. “Apple, back to the Garden of Eden” That would be JCPs Messiah experience.

  3. Search and employ from within. They will have the right mindset and that is a prime necessity for Apple. Outsiders will tend to be misfits,and will take a long time to ‘adjust’; if they ever do.
    J.Browett, the prime example.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.