“Several years ago, I was standing in line during the holiday shopping season in the Galleria Apple Store,” Dwight Silverman reports for the Houston Chronicle. “I was buying a handful of iTunes gift cards to drop into stockings. I’d dreaded making the trek, but at the time the Apple Store was the only place to get the cards. As anyone who has been in an Apple Store at Christmas – particularly that one – it’s not for the faint of heart.”

“But I was surprised at how efficiently it went. The store had been set up differently, with tables strategically placed where purchases could be made. Rather than face a long queue at the back of the store, shoppers worked with store clerks who swiped credit cards on a mobile device and printed out a receipt,” Silverman reports. “What I thought would be serious hassle was almost pleasant.”

Silverman reports, “In fact, an African-American gentleman who had to have been in his late 70s was in line beside me, and finished his transaction. He looked at me with a big grin and said, ‘The best damn retail experience in America!'”

Full article here.