Apple today announced executive management changes that will encourage even more collaboration between the Company’s world-class hardware, software and services teams. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles. Apple also announced that Scott Forstall will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim.

“We are in one of the most prolific periods of innovation and new products in Apple’s history,” said Tim Cook, Apple’s CEO, in the press release. “The amazing products that we’ve introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services.”

Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design. His incredible design aesthetic has been the driving force behind the look and feel of Apple’s products for more than a decade.

Eddy Cue will take on the additional responsibility of Siri and Maps, placing all of our online services in one group. This organization has overseen major successes such as the iTunes Store, the App Store, the iBookstore and iCloud. This group has an excellent track record of building and strengthening Apple’s online services to meet and exceed the high expectations of our customers.

Craig Federighi will lead both iOS and OS X. Apple has the most advanced mobile and desktop operating systems, and this move brings together the OS teams to make it even easier to deliver the best technology and user experience innovations to both platforms.

Bob Mansfield will lead a new group, Technologies, which combines all of Apple’s wireless teams across the company in one organization, fostering innovation in this area at an even higher level. This organization will also include the semiconductor teams, who have ambitious plans for the future.

Additionally, John Browett is leaving Apple. A search for a new head of Retail is underway and in the interim, the Retail team will report directly to Tim Cook. Apple’s Retail organization has an incredibly strong network of leaders at the store and regional level who will continue the excellent work that has been done over the past decade to revolutionize retailing with unique, innovative services for customers.

MacDailyNews Take: This is a perfect move by Mr. Cook and one we can endorse wholeheartedly. Absolutely perfect!

So ends the failed Browett experiment and so collapses the Forstall fiefdom that brought us an overly hyped-up, inexplicably “beta” tag-lacking Maps app with melting bridges, no Statue of Liberty, and gift-wrapped PR fiasco for the competition (“advisor to CEO” is code for “effective non-compete”). Bravo in all respects, Mr. Cook!

Having Ive’s sensibilities brought to bear throughout Apple’s HI will be a particular Jobssend!

Mistake will not be tolerated, neither will nickel and diming a main engine of Apple’s success (retail), and neither will faux leather-stitching, fake paper, and other skeuomorphic la-te-da.

Today, Tim Cook took full control of Apple Inc. and the company will be much better for it!

Here’s a recap of recent possibly-related MacDailyNews Takes:

• Apple software designers sick of doing things Scott Forstall’s way; ‘civil war’ said breaking out – Wednesday, October 10, 2012:

What does Apple’s chief hardware designer Jony Ive think about Scott Forstall’s faux paper shredders, stitched leather, green poker table felt and other skeuomorphic software designs?

“My focus is very much working with the other teams on the product ideas and then developing the hardware and so that’s our focus and that’s our responsibility. In terms of those elements you’re talking about, I’m not really connected to that.” – Sir Jonathan Ive, May 23, 2012

Very diplomatic, Jony!

“True ornament is not a matter of prettifying externals. It is organic with the structure it adorns…” – Frank Lloyd Wright

• Tim Cook open letter: We fell short with new Maps app; we are extremely sorry – Friday, September 28, 2012:

One thing we would like to know is: Who’s responsible for opening Apple up to this overblown shitstorm and why are they still working for Apple Inc., if they still are?

(Yes, we know we’ll likely never get those two answers.)

No matter what Apple does, no matter how much better they make Apple Maps, it will now always “suck” in the minds of a large segment of the population. This open letter from Cook only helps cement the idea that Maps is a “failure.” The fool(s) responsible for preparing Maps for release and then releasing it with obvious issues (overblown as they are) and therefore tainting Maps forever should face severe consequences. As in: Pink slip(s). If you don’t get fired over this debacle, what exactly does get you fired at Tim Cook’s Apple?

Here’s a little hint for the future: Everything that requires widespread customer use to develop a rich database before the product becomes fully usable should be clearly labelled “beta” upon release. Apple did it with Siri, but they forgot to do it with Maps. Had Apple been smart enough to simply place a “beta” tag on Maps, all of this rigamarole would never have occurred.

Steve’s attention to detail may very well be irreplaceable.

• Apple’s home-grown Maps leaves some users lost – Friday, September 21, 2012:

Way to hand the FUD opening to competitors and/or those with an ax to grind, Apple! Golden boy Forstall’s image may be forever tarnished. Or not. Speaking of that, though, we got Browett’s public mea culpa for Borwettizing the Apple Retail Stores, so where’s Forstall’s for this Maps debacle?

• Apple newbie John Browett brings Dixons to Apple Retail Stores – Friday, August 17, 2012:

Apple Retail Stores are the public face of Apple. Apple Retail Stores are responsible in large part for Apple’s success, perhaps even more than even Tim Cook realizes – or he would have made damn sure that a person who fully understood how Steve Jobs’ Apple works was hired to replace Ron Johnson. Cook should have hired Johnson’s replacement from within Apple Retail. Major mistake.

Tim Cook’s biggest hire to date. It makes us worry. Cook needs to own his mistake, too.

This isn’t about minor “mistakes.” This is about an outside virus that threatens to irrevocably damage Apple’s DNA; invited in by Cook to the tune of tens of millions of dollars, no less.

Browett’s type of “thinking” will kill Apple faster than 10 lines of beige Performas.

If Cook can’t see that clearly, he needs to go, too.

Concerned Apple shareholders might want to email CEO Tim Cook directly and ask him what exactly he’s doing to fix this Browett problem: tcook@apple.com

Related articles:
Apple software designers sick of doing things Scott Forstall’s way; ‘civil war’ said breaking out – October 10, 2012
Tim Cook open letter: We fell short with new Maps app; we are extremely sorry – September 28, 2012
Apple newbie John Browett brings Dixons to Apple Retail Stores – August 17, 2012

An Apple CEO-in-waiting, Scott Forstall, sells 95% of his company shares – May 2, 2012