Apple today announced executive management changes that will encourage even more collaboration between the Company’s world-class hardware, software and services teams. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles. Apple also announced that Scott Forstall will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim.
“We are in one of the most prolific periods of innovation and new products in Apple’s history,” said Tim Cook, Apple’s CEO, in the press release. “The amazing products that we’ve introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services.”
Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design. His incredible design aesthetic has been the driving force behind the look and feel of Apple’s products for more than a decade.
Eddy Cue will take on the additional responsibility of Siri and Maps, placing all of our online services in one group. This organization has overseen major successes such as the iTunes Store, the App Store, the iBookstore and iCloud. This group has an excellent track record of building and strengthening Apple’s online services to meet and exceed the high expectations of our customers.
Craig Federighi will lead both iOS and OS X. Apple has the most advanced mobile and desktop operating systems, and this move brings together the OS teams to make it even easier to deliver the best technology and user experience innovations to both platforms.
Bob Mansfield will lead a new group, Technologies, which combines all of Apple’s wireless teams across the company in one organization, fostering innovation in this area at an even higher level. This organization will also include the semiconductor teams, who have ambitious plans for the future.
Additionally, John Browett is leaving Apple. A search for a new head of Retail is underway and in the interim, the Retail team will report directly to Tim Cook. Apple’s Retail organization has an incredibly strong network of leaders at the store and regional level who will continue the excellent work that has been done over the past decade to revolutionize retailing with unique, innovative services for customers.
MacDailyNews Take: This is a perfect move by Mr. Cook and one we can endorse wholeheartedly. Absolutely perfect!
So ends the failed Browett experiment and so collapses the Forstall fiefdom that brought us an overly hyped-up, inexplicably “beta” tag-lacking Maps app with melting bridges, no Statue of Liberty, and gift-wrapped PR fiasco for the competition (“advisor to CEO” is code for “effective non-compete”). Bravo in all respects, Mr. Cook!
Having Ive’s sensibilities brought to bear throughout Apple’s HI will be a particular Jobssend!
Mistake will not be tolerated, neither will nickel and diming a main engine of Apple’s success (retail), and neither will faux leather-stitching, fake paper, and other skeuomorphic la-te-da.
Today, Tim Cook took full control of Apple Inc. and the company will be much better for it!
—
Here’s a recap of recent possibly-related MacDailyNews Takes:
• Apple software designers sick of doing things Scott Forstall’s way; ‘civil war’ said breaking out – Wednesday, October 10, 2012:
What does Apple’s chief hardware designer Jony Ive think about Scott Forstall’s faux paper shredders, stitched leather, green poker table felt and other skeuomorphic software designs?
“My focus is very much working with the other teams on the product ideas and then developing the hardware and so that’s our focus and that’s our responsibility. In terms of those elements you’re talking about, I’m not really connected to that.” – Sir Jonathan Ive, May 23, 2012
Very diplomatic, Jony!
“True ornament is not a matter of prettifying externals. It is organic with the structure it adorns…” – Frank Lloyd Wright
• Tim Cook open letter: We fell short with new Maps app; we are extremely sorry – Friday, September 28, 2012:
One thing we would like to know is: Who’s responsible for opening Apple up to this overblown shitstorm and why are they still working for Apple Inc., if they still are?
(Yes, we know we’ll likely never get those two answers.)
No matter what Apple does, no matter how much better they make Apple Maps, it will now always “suck” in the minds of a large segment of the population. This open letter from Cook only helps cement the idea that Maps is a “failure.” The fool(s) responsible for preparing Maps for release and then releasing it with obvious issues (overblown as they are) and therefore tainting Maps forever should face severe consequences. As in: Pink slip(s). If you don’t get fired over this debacle, what exactly does get you fired at Tim Cook’s Apple?
Here’s a little hint for the future: Everything that requires widespread customer use to develop a rich database before the product becomes fully usable should be clearly labelled “beta” upon release. Apple did it with Siri, but they forgot to do it with Maps. Had Apple been smart enough to simply place a “beta” tag on Maps, all of this rigamarole would never have occurred.
Steve’s attention to detail may very well be irreplaceable.
• Apple’s home-grown Maps leaves some users lost – Friday, September 21, 2012:
Way to hand the FUD opening to competitors and/or those with an ax to grind, Apple! Golden boy Forstall’s image may be forever tarnished. Or not. Speaking of that, though, we got Browett’s public mea culpa for Borwettizing the Apple Retail Stores, so where’s Forstall’s for this Maps debacle?
• Apple newbie John Browett brings Dixons to Apple Retail Stores – Friday, August 17, 2012:
Apple Retail Stores are the public face of Apple. Apple Retail Stores are responsible in large part for Apple’s success, perhaps even more than even Tim Cook realizes – or he would have made damn sure that a person who fully understood how Steve Jobs’ Apple works was hired to replace Ron Johnson. Cook should have hired Johnson’s replacement from within Apple Retail. Major mistake.
Tim Cook’s biggest hire to date. It makes us worry. Cook needs to own his mistake, too.
This isn’t about minor “mistakes.” This is about an outside virus that threatens to irrevocably damage Apple’s DNA; invited in by Cook to the tune of tens of millions of dollars, no less.
Browett’s type of “thinking” will kill Apple faster than 10 lines of beige Performas.
If Cook can’t see that clearly, he needs to go, too.
Concerned Apple shareholders might want to email CEO Tim Cook directly and ask him what exactly he’s doing to fix this Browett problem: tcook@apple.com
Related articles:
Apple software designers sick of doing things Scott Forstall’s way; ‘civil war’ said breaking out – October 10, 2012
Tim Cook open letter: We fell short with new Maps app; we are extremely sorry – September 28, 2012
Apple newbie John Browett brings Dixons to Apple Retail Stores – August 17, 2012
An Apple CEO-in-waiting, Scott Forstall, sells 95% of his company shares – May 2, 2012
Bye Browett, take your Cambridge diploma and stick it where the sun don’t shine, Cambridge doesn’t teach Think Different.
Looks like Forstall ain’t quite the “genius” bestowed on him by some MDN geniuses huh?
Anyone still doubt Tim Cook has the reigns tightly under control?
I knew it was gonna happen… Forstall screwed himself first w/ Siri, then Maps. Plus, I think there’s a lot that can be improved by having OSX & iOS in the same group instead of competing teams. Browett was just a joke. His days were numbered before he even started.
Both Siri and Maps were major chutzpah plays where the stakes and payouts weren’t “safe”. Scott Forestall is invaluable to any organisation that likes to take broad risks like those and to retain the ability to transform paradigms on their heads. He is a genius and Apple will rue the day when he may finally take his leave.
Siri? Siri is a hugely popular feature. That was a wild success. Maps was a completely overblown problem that is actually very awesome where it works which is most of the US, and many other countries. It’s biggest problem is in the countries where there’s not much data.
I agree. And don’t.
Forstall has done a brilliant job overall. Siri’s shortfallings were (mostly) addressed (fairly) quickly, and once people understood how to use it, it was fine. And it was still a “beta” product, for better or worse. Kudos on Siri.
Maps is a pretty decent app, as well. Its shortcomings are (mostly) overblown, and, as with Siri, problems are being addressed quickly.
But he did need to go, just because he hasn’t signed off on not being perfect. What would be so wrong with that? Sometimes saving face is best done by admitting there were mistakes. If Cook had to take the fall there, he needs someone in that position willing to take the responsibility for his deeds.
It wasn’t a bad job; it did deserve an apology.
For all those bashing Forstall lets not forget that Steve Jbs brought him from NEXT to Apple and that he was responsible for iOS becoming mobile version of OS X. He was the one that made the whole Full internet accessible on the Iphone possible. That’s a fact. I think Apple will miss Scott Forstall.
Doesn’t make him a genius by a long shot.
+1000
Losing Forstall will be a major bonus to Android.
Have we all forgotten who presented the best case against Samsung.
I believe Cook merely ousted his own competition.
Sad sad move Cook. You will pay dearly.
100000
Agreed. Bad move
At least the reasons why Forstall is ousted is not clear. The is issue obviously can not be with leather imitating skins of iOS applications.
Maybe this is because of Maps blunder? I mean they had to check at least Statue of Liberty and 3D roads and bridges. This was really embarrassing. However, at this point it is not known if Forstall “forgot” to establish quality control team for those purposes or not. But yes, this blunder maybe the reason.
“I believe Cook merely ousted his own competition.
Sad sad move Cook. You will pay dearly”. I totally agree with you Dr. Pill (Nice name).
I agree, he was abrasive but so was Steve Jobs. And he was very talented, we owe him a lot. Apple owes him a lot, too.
I agree completely.
He probably couldn’t live up to a leadership position he got and it would be hard to accept a demotion, so unless he stays on in an ‘advising role’ or new role, he’ll have to go. He was technically bright but is no architect or software designer.
I think the “advising role” is basically an offer of thanks for all he has done at Apple, particularly with the iPhone and iPad (he put the team together and championed iOS). Notice Browett did not get the same treatment but was simply shown the big glass Apple Retail door.
More like window.
And I doubt if they opened it first.
Nothing like a bit of defenestration and better now than after the move into the new building.
Defenestrated.
(Yes! this word is finally relevant.)
I agree.
The dynamics and stucture have changed at Apple, each team leader’s role is now more of a finite responsibility. They all have to take on extra responsibilities and scrutiny – an added layer of responsibility, because Tim Cook trusts them to carry that responsibility and torch. Cut it or cut out. This is prime time.
Easy there, folks. Forstall perhaps got a little eager on the Siri and Maps projects, but he was the one who showed Steve Jobs that the iPod-based iPhone wouldn’t work and that iOS was the way to go. He also was the one who convinced Jobs to open up iOS to developers, create a great SDK to attract them, and have an App Store to sell them. Jobs was against all of that from the beginning. Remember his insistence on web apps?
But that was also one of Steve Jobs’ greatest talents: Recognizing when something better comes along and switching tracks rather than insisting on making your current track bend to meet the new direction you need to go (a la Microsoft).
He is all that but he should never have been given carte blanche and put in a end all top spot, he obviously doesn’t have e detailed vision and magnifying glass and is probably not the best head administrator.
Without carte blanche you play safe. It takes balls to challenge status quo and playing safe isn’t it. I fear, without Mr. Forestall, there would be little to differentiate Apple from MS, IBM, Google of the world. You need those that can go for broke in your team.
Yeah, but not every great technicql engeneer is a great visionary or aechitect – forstall couldn’t see all the details, or the entire picture and certainly was focused only on his mission which needed the oversight and scrutiny that Jobs provided…and he dropped the ball
100
agreed
Completely bullshit Bizlaw. Steve Jobs was not against native Apps, the SDK just wasn’t ready at launch, those things take time. Web Apps was a stop-gap. NO way on earth they patched together an SDK in a few months after the WWDC and released it in January from scratch. If you think that you have no idea what platform or SDK development looks like. That took years.
As far as Steve Jobs being against it at any point, what gives you that idea? Jobs oversaw numerous development platforms from the Apple II to the Mac to NeXT and even Pixar arguably had it’s own movie development platform, Renderman.
I beg to differ. The iPhone was years in development, they previewed it six months before launch, if they’d wanted an app store it would have launched on day one – or at least mentioned.
Steve wanted web apps. This has been confirmed by insiders (on MDN, no less). But users and developers demanded native apps, and Apple obliged. And the SDK, when released, was quite rough around the edges, according to developers – obviously a rush job.
Not everything Apple does is part of Steve’s grand design. At least some is reactionary, and making up as they go along.
He actually probably is a genius, but he is reportedly impossible to work with
Yep and where have we heard that reason before when someone else was fired many years ago?
I don’t know what to make of this move. Though I am glad to see the Retail idiot hit the streets.
The problem was when the Retail idiot was hired and BY COOK. And there was tons of damage done by Bowman, too. It’s not going to be so easy to undo all that damage.
+1
I am so glad to see Browett gone. I hope his sevrance pay isn’t enough to buy a coffee.
Actually, he deserves a huge severance package for all the years of good hard work he put in.
Oops, I thought you were talking about Forestall
lol talk about Irony. I thought you were trying to be funny.
Thank you MDN. Thank you for running the “dump Browett” poll. I really think it helped. Obviously Browett needed to go. He was very detrimental to the future of Apple. So glad he’s gone. Now the Apple stores can get back to normal. He wasn’t there long enough to do irreparable damage at least.
If you believe what you read, Forstall was very difficult to get along with. Very abrasive. A prick. Just saying. Clearly the map debacle didn’t help. Apparently he didn’t fit into the Apple way of thinking. Good riddance!
Speak softly and carry a big stick. Tim knows how to straighten things out when it’s necessary. And it was very necessary. Nice.
Yeah, but Steve was the head prick. Sometimes you need a prick ; )
You’re correct, Steve was the head prick. Forstall was not the head prick. Thus he was expendable. As for “sometimes you need a prick”. You probably do. However most people respond to orders given. But you’re right, some people do need to work for a prick. And then sometimes, pricks try to justify their actions as necessary. As in your statement above. I’d guess that you are trying to justify same. Just saying.
Scott Forstall is the one of the fathers of OS X/NextStep, he had been working for Steve since the Next days. Considering his success and the fact that he has a masters from Stanford, it is safe to assume he is no dummy. Steve didn’t suffer bozo’s.
He is likely out because he is abrasive, ruthless and uncompromising, just like Steve. (who do you think guided him all these years?) He took no prisoners and famously doesn’t get along with Ive. He like Steve favored skeuomorphism in software design, Ive and other opposed it. Clearly Tim sided with Ive.
This is the first move I see from Tim that I do not like. Browett, well I agree, he was a bozo and deserves to be gone.
When you’re a true genius and VISIONARY like Jobs you can be that uncompomising. Forestall did not see the forest for the trees and good as he was he was no leader or architect, he missed the details consistently.
Unless you are talking about the hysteria over maps, WTF are you talking about? What ‘details’ did he miss constantly? There is nothing that stands out in my mind AT ALL.
OS X
Aqua
Leopard – Yah the first OS X worth a damn..
iOS built from OS X kernel (remember, Steve had a competition between iPod group and OS group and Scott’s team beat the iPod team)
iPhone without the stupid click wheel that they were going to build
iPhone SDK/apps
Siri
These are all real, tangible things he worked on/directed/championed.
Im talking about Forstall post Steve Jobs. He is no visionary. He does not have a big picture detail and vcomprehensive vision, which he needs to have now that Steve is not arund to tweak his work and guide his focus, which evidently is the way it was before he assumed more of the greater leadership weight that he was lacking in. Maps, Siri and other design obstinacies we’ve come to know of, were incomplete in detail which was rushed and glossed over despite being superior product overal. A good general does not necesarilly make a good architect or civilian leader and the brightest software engineer could easily be the worst team leader or for that matter product visionary.
I know many excellent database programmers who’s product sucked because they failed to build the database on a broad enough foundation and rather added layers upon layers of solutions on a narrow foundation, which then couldn’t bear the weight it was intended for. I peak from experience. Forstall was a good and baybe even great software engineer, but he let that go to his head and got to big for his boots. As far as being a leader and visionary, he lacked forsight and comprehensive grasp and glossed over important details that should never have been compromised at Apple. As far as his new autonimous leadership role goes, he just didn’t have the right stuff and that’s why he was not the person Jobs chose to suceed him.
Spelling police – have fun
I wholeheartedly endorse all of these moves as well, this is great news! Way to go Tim Cook!!
WOW! All I can say is, WOW!
MacDailyNews was dead on target for all three instances in criticizing Browett for screwing up retail, for taking Forstall to task for screwing up Maps and for having built himself a little kingdom of skeuomorphism.
Bravo Mr. Cook and bravo, MDN!
However, like Forstall, MDN believed the Maps fiasco was exaggerated and Cook shouldn’t have apologized. Also, MDN has touted Forstall as The NeXT Steve in the past.
I am now 100% convinced that MacDailyNews is secretly running Apple Inc.
(Brought to you by Carl’s Jr.)
+1
I’m 100% convinced that Phil Schiller writes the MDN takes
No kidding! WOW!
Did Forstall really deserve the boot?
No because Siri and Maps are better at the core than the competition no matter what the tech press says about them.
While I am fully on-board with the dismissal of Browett, I am not so sure about Forstall. There is more here than just MapsGate. And the reviews are mixed on Federighi – that’s why Cook begged Mansfield to stay. Speaking of Bob, I am glad to see him given a serious responsibility and, of course, it is hard not to like Jony’s expanded role. One thing is for sure: Cook is in charge.
We also don’t know all of the details on Forstall’s inner relationships and workings within Apple, but Siri and Maps have not gone over as well as they should. Siri was one thing, as it was labeled a public beta and was a pretty new technology, but there’s no reason Maps should have been released in the state it was in.
Bullshit. It should have been released and it should have been given a “beta” tag to keep some whiners happy, but it works unbelievably well. I depend on it to get to clients daily and it works flawlessly. The turn by turn directions are unbelievably good.
Apple maps is ok. Certainly not perfect in my mind, but it works.
Apparently so. No-one in the world would give either Siri or Maps an A for implementation, or even a B for Maps – and the Apple of old – and now it seems also of the future – only tolerates an A in everything, and especially those in leadership positions.
Exactly. Well said.
I guess Forstall had better cancel the order for his new yacht. I think he really thought he would be the next CEO. Oh well, too bad Scotty! Put your resume in at Microsoft, I think they’re going to need a new CEO before long.
OMG. Could you imagine that? If Forestall is the type to be out for revenge. That would be the path.
Wow. That’s actually kinda scary. I hate to admit it, but W8 already has some good things going there, and Forstall would be scary at that helm.
I agree with him being dismissed, but am worried about where he might land.
I hope the MS board doesn’t read MDN. 😛
They can read?
Apple intrigue is probably more secretive than the “one more thing”. The Medici’s have nothing compared to Apple. One thing seems certain, Scott Forstall’s arrogance, intransigence, and repeated failures likely doomed his career opportunities with Apple.
Booting Scott was a yet another Bad Move by Cook.
Cook is merely listening to Apple Fans;
it is he who should been booted out.
Skeumorphism alone deserves that. Like Avi Tenvanian, he is a NeXT holdover that has over lived his stay. Johnny I’ve taking over UI design is freakin’ awesome!!!!!
Who designed the iPhone 4? You know, the one that gave us “Antennagate”! It doesn’t matter if ‘you’re holding it wrong’ or ‘don’t hold it that way’ or ‘free bumpers’ or ‘other phones held that way results in similar reactions’. Rightly or wrongly, it was an embarrassment that had to be quelled by a Steve Jobs and company – Cook, Schiller etc to come out and ‘explain’! Bottom line, Ive doesn’t walk on water and his idea of HI may or may not be all that “awesome”!
Regarding ‘Skeumorphism’… I want a quality computer with a great OS, lickable buttons, uh???…
http://www.changemakrs.com/SteveJobs/we-made-the-buttons-on-the-screen-look-so-good
Is there any mapping service in the whole world that is 100% perfect?
I have not heard of any. How is this worthy of the hype that surrounded it as a “failure”. Maps works fantastically well for me and I use it nearly every single day to get to clients.
Google Maps has had my house on the wrong BLOCK for 8 years. Apple Maps gets it right. Guess which I prefer?
Agree. Google Maps had my house located 7 houses away from my address for years. Finally was fixed, but took a long time. I had to warn friends and deliveries not to use Google Maps to find it.
The only good thing is that I don’t have to worry about thieves using Google Maps to find my house! 🙂
And so, Apple’s death-spiral begins. Enjoy your overpriced toys.
— Sent from my Surface
Would you like some warm cheese with your whine?
-sent from my nutsack
Well done you managed to post something using a Surface without it going into a never-ending loop asking for your credentials, showing blank screens or the keyboard lagging horribly behind.
That’s already more than many new surface users have accomplished!
LOL! The reincarnation of Zune Tang! We’ve been longing for the return of the master satirist!
Last known seeing place of Zung Tang was at Rio’s Carnival in 09… he was a ‘passista’ but his costume caught fire and there was no fire extinguishers close by so the mob, estimated 329, saved his life but urinating on him to put the fire out. True story.
They are really coming out of the woodwork! At least this guy is more entertaining than Edward!
Your “name” says it all about your agenda and credibility. What a strange box to live in, sh***y flag to fly.
Pppffffftttttttt-t-t-t-t
–Sent from my arsehole!
=:~)
Couldn’t be too hard to get one… 2 people in the store, ie potential customers (he’s just sour as the minis are sold out)
Brilliant … a lot of things make sense now.
Bravo! Mr Cook.
Not me!
While I’ve criticised Apple Maps for its clear flaws, particularly in the satellite view, which I’ve been sending error notifications about, it’s still far better that Google maps in one, absolutely crucial matter; the age of the photos. I have personal knowledge of local areas that prove the data is around ten to twelve months old, against the six, seven, or eight YEARS of Google’s map satellite view. Once Apple get a proper grip on it, it’ll kick Google’s ass!
I’ve had the exact opposite experience with the satellite images here in FL. My last Google maps satellite is within 6 months old and Apple’s imagery is over 2 years old. Not that its that big of deal for my use, but Apple is older here. Must depend on where you live and where the satellites are taking pictures at any given time. Apple’s maps will be fine in due time….but it should have had Beta attached.
Arial photos from Google Maps covering a large area of cities is at least 5 years old here, my neighbor’s addition isn’t visible. There is still an empty lot where my friend built a barn and she lives 20 miles away. The huge new shopping center a few years old is also still a field. So Google isn’t perfect either.
Tim Cook is really a no no-nonsense kind of guy.
Picked a perfect day for the announcement too.
Yes—he knocked one out of the park.
Tim Cook is really a no-nonsense kind of guy.
Picked a perfect day for the announcement too.
Yes—he threw a curveball for a strike to end the game.
When he hit that bulls-eye, the rest of the dominoes fell like a house of cards. Checkmate!
I think this means no more tan leather calendars & address books… wooo!!!
Indeed. When even a Microsoft GUI starts looking better than one from Apple you know it’s time for a change. I look forward to the simple-yet-effective look Ive will deliver, and the word with Ive is definitely “will” not “might”.
I stripped mine back using something called LionTweaks.
I also use Cobook to minimise the time I spend in the modern version of Address Book.
Please be aware that – because I’m tighter than duck’s arse – both are free (or were when I got them).
this is great news and about time too, i was disgusted the moment i heard the dixon cow Browett was hired. feel sorry for scott forstal, time was not on his side as far as the map development goes. saying that apple is in great leadership and management now, i been waiting to hear something like this for weeks and months
Agreed about Scott Forstal. He worked very hard and loved Apple and iOS. The software he helped develop is one of the key reasons Apple has become a dominant force in tech. It is too bad that some of these problems overshadowed his incredible contributions.
That said, change is good. I just hope that the new management organization will be an amazing steward of iOS.
Shame about Scott.
Bet Eric the mole will be calling him 1st thing tomorrow to get him to join google.
That would be an aweful thing, with Scott’s history with jobs and apple.
Eric would love to employ Scott with all his knowledge of the inner workings of apple.
Mark my words – google will get forstall and that will be disastrous for apple in the long term.
I really do feel sorry for Scott. He’s a nice guy and a bloody hard worker and I think apple will have some problems without him.
Real shame.
I agree. I too worry about Forstall’s departure meh was instrumental in iOS success
Im sure Eric and his google spys always have Apple on the radar and their ears to the ground when a high ranking executive leaves Apple.
If Google get Forstall for Android OS development then Apple will be in trouble.
Leadership.
John Browett’s departure is not a threat. I worry about Scott Forstall’s potential to work against Apple in the future.
I don’t know about Forstall. He’s not out immediately, but in an advisory role. The future for him will be interesting.
I’m sure there are some handsome stock options that will remain contingent on his good behavior.
If he was such a nice guy he would still work there. Technically he might’ve been very good but personably apparently he sucked. You can be brilliant but if you’re a prick you just can’t last that long. Unless you run the company. They won’t let him leave and then bury a bone in Apple’s ass. It will be down in black and white what he can do and what he can’t do when he leaves. Besides, they’re keeping him around for a while just so he doesn’t cause any problems. He can go get Tim some coffee when he’s thirsty. “Hey Scotty, I’d like a cinnamon roll with that too”.
Kick ass, or you’re out! The way it should be. Tim Cook has shown a Jobs characteristic, willing to change his mind: re Browlett.
Precisely, no resting on laurels or mediocrity either.
Yes, now all the talk about Cook being soft can stop. Jobs liked and trusted him for a reason.
And Browlett, don’t let the door hit you on the way out. Maybe you can bring your special brand of customer service to Best Buy. You’d fit right in there.
Does this mean AAPL’s stock will tank when the market opens tomorrow?
Finally we can rejoice in Browett’s dismissal
Browett’s replacement should someone from within Apple the retail stores have been open for ten years, it there isn’t anyone within to head up retail then what is the point after ten years.
Johnson is bored with JC Penny….
Or perhaps has realized that it’s really, REALLY hard to revive a dead patient. Department stores are a dying breed, and JCP is at the forefront.
Try telling that to John Lewis in the UK.
Ron Johnson is trying to reinvent the department store, a mammoth challenge.
His idea of boutiques within a store reminds me of apps on a mobile device, contrasted with the old department store model compared to the jungle that is the Internet.
I wish him well. Reshaping customer habits and expectations takes time.
Think Apple would entertain a return?
I think JCPenney is bored with him. He’s not faring so well. Would be nice to see him come back. He won’t make it long enough at JCPenney to turn it around.
Well, I’ll take bets the markets aren’t open tomorrow.
Wall St. is relatively low-lying.
This goes back to the timing of this announcement. Tim Cook has proven him self a worthy successor to Steve Jobs as CEO of Apple. Needless to say no one can completely replace someone who was unique in so many ways.
Genius move to announce a major shakeup while the market’s shut down. Shows he can think like an expert manipulator of both the press and the stock market, and can kill three or four birds with one stone. And is clutch—he’s shown the ability to move quickly and decisively when the conditions are perfect.
Great point about him doing it while the stock market is shut down. It is a brilliant opportunistic move on his part. This kind of reminds me of the Godfather, when Don Corleone made his move against the other families. Swift and with no mercy.
I think the ying and yang firing will balance each other out in the Stock market opinions:
Browett—definitely a good firing move
Forestall—debateable good firing move.
Plus thought Wall Street was closed again due to the storm?
Wow, personally I didn’t see that coming. But, it does sound OK after reading the changes. Hope it is anyway. Anyway, that’s definitely a wow moment.
Scott’s smarmy smirk won’t be missed.. John Browett fit in as well as Mark Papermaster.
Google maps couldn’t distinguish between The Blue Ridge Pkwy and Interstate 81 in Virginia when we were traveling the other day. How can I get the media echo chamber to plaster this absolute fail all over the internet.
Here’s how: start an Apple-bashing website, replete with planted stories, doctored photos, fabricated rumours, and inflammatory headlines. Throw in a little SEO poisoning to top up the Google searches that the media types rely on for their “research”, and you’re in!
I think I am like most Apple supporters in that I do not actually know what this all means. We all knew that with Steve Jobs gone, that Apple would continue to dominate based on a strong foundation. So is the foundation being strengthened by these departures? My gut feeling is yes, but what do I know?
I’m with you on this. I’ve been very critical of Apple lately. Every 2012 hardware release has taken away something I used constantly (Ethernet, FireWire, optical drives, iPod Out) and put in things I don’t care two whits about (Retina, Lightning, SSD, thin for the sake of thin — even the fake thin of the new iMac). But the software changes I’ve universally liked (well, except for the terminally slow Podcasts app — though it did help me find Downcast!). So they kick out a software guy, and promote more hardware guys. I don’t know if the increased harmony at the top will make things better, or the “thin at all costs” guys being more in charge will make me like my favorite company less.
I’ve been an Apple user since 1986m and Steve was always taking away hardware/connectors we liked, so nothing new there. And after it was gone…I had to admit he was right that I didn’t need it.
Oh, I know. I’ll be able to use a Thunderbolt/Firewire adapter on my next iMac (if they ever open pre-orders!), and a Thunderbolt/Ethernet adapter for a new MBP — assuming I wanted to go down to a 15″ from the 17″ I have now, which I don’t — and I can use an external optical drive. (I’ll never get my iPod Out back, I bet.) But to have so many disappear in so short a time for nothing better than Apple’s obsession with thinness, has been extraordinarily irritating. Apple always brings the future — usually before some of us are ready — but it almost NEVER does it for the sake of form over function. And this feels different.
No more Skeuomorphism thank goodness.
I think the Skeuomorphism interface design is actually one of Apple’s unique things with it’s OS.
Yes Steve Jobs was very into it, being an appreciator of great design. It set Apple’s OS apart from the competitors.
What I dont want is the OS interfaces to become the same as competitor interfaces, and if Apple OSs do then this will bring them closer to their competitors and therefore customers wonr be able to make the obvious difference between Apple and their competitors.
As a creative consultant, run my own creative consultancy Skeuomorphism is a way of personalising the customer experience. And this is important as the customers have to spend alot of time using the interface.
Windows 8 for example has been damned by everyone because theres no personality to it (and its crap).
Apple shouldn’t go down that route at all!
I opened a bottle of champagne when I heard that Tim Cook’s boot imprint was planted on Browett’s fat backside. Goodbye & good riddance.
You Brits can have him back now wreaking havoc on Dixons.
LOL. Dixons (or Currys PC World as it now fashions itself) is rubbish enough already thanks. Our local one has a big ass Windows 8 touchscreen in the window for passers-by to play with. So far all I’ve seen is students trying to pull up porn on it for a laugh.
With any luck, he’ll move to run Microsoft’s retail efforts.
No. Their efforts are so bad, he might actually improve them.
We do not want that nonentity back here in the UK.
Why not drop him in the Atlantic near New York in a rowing boat without any oars?
forstall may have made some missteps but there is no doubt he had the right ideas. iphone/internet, siri, maps. those were winning ideas. the execution of those ideas just needed help.
The boot up the backside for Browett was long overdue. Great news and hope he didn’t get a parachute.
The Browett made a sickening amount of compensation, especially in light of the fact that most in Apple Retail work their behinds off.
Not sure about the Forstall move. Glad that Browett is gone, but that’s a Tim Cook mistake by hiring him to begin with. Hope he’s not making another with this round I changes.
WOW!! that made my day!!
Soooo glad they’re getting rid of that creepy faced Scott Forstall!!
Wow, analysts were looking for heads to roll, and roll they did. Good bye leather stitching. We barely knew you, rather didn’t use you, and good bye Podcasts tape deck, which I liked.
It’s as if Tim was reading MDN, and finally said enough is enough.
I only hope this leads to some improvements.
Browett can take a hike. But I liked Forstall, or at lease what I saw from some of the key notes. With the Maps issue, it’s come to light, that maybe he’s not what we all thought, maybe a bit unfocused.
Anyone know what’s happened to Scott, why he’s “lost” it?
My guess is he couldnt live up to a leadership position and couldn’t be demoted so unless he stays on in an ‘advising role’ of sorts he’ll have to go. He was technically bright but no architect.
I’m happy J Ive is staying and expanding to HI. Glad Schiller is not going anywhere. He actually gets better and better with the keynotes and makes it fun to watch.
Yes—he usually has a funny moment or two, while the other presenters do not.
He still needs to push away from the smorgasbord once in a while, and pick some better shirts.
Haha. He is still finding his superhero costume. He’s not a turtleneck kind guy or sweater ivy league look. He can be cool, but still relate to everyday type of people, as well as creative and geeky guys… He’s like all of them bundled into one!
Schiller needs to wear Hawaiian shirts, cargo shorts and flip-flops. He’d be perfect!
Yes on the shirts
Great companies make great changes as the market changes. Lord knows Apple is contributing to those changes.
I always felt that Browett was bringing a Walmart strategy to a Lamborghini establishment.
Not sorry to see him go.
But I’m not cheering the possible demise of skeuomorphic software design.
People with with Autism, Nerds, and brilliant engineers (often clustered near each other on the psychological continuum – not an insult. Just a fact.) sometimes don’t understand that the elegance of a device is embodied in its aesthetics as well as its function.
I hear you. Still, I think we can be confident that Jonny Ive’s design-for-use esthetic will yield not a compromise but an elegant solution that works for all of us.
Browett certainly had to go.
Forstall? Not really on the “Forstall had to go!” bandwagon. I think he brought a lot more good than bad to Apple. I don’t think Cook is so myopic that he would boot Forstall simply for problems with Siri and Maps. Seems to me that there may have been a power struggle within the senior management. I know there was a battle over skeumorphism, but that seems more like a symptom of a bigger difference.
Forstall is the next MSFT CEO. Balmer will be gone after the Win * disaster unfolding. Just a thought.
Perhaps, as has been suggested, Forstall was placed in a supervisory role for which he was ill-suited. If so, I hope that Cook will find another role for him in which he can continue to contribute to Apple’s future.
If Forstall was just too difficult to work with as a manager, then he had to be moved. Apple cannot afford to alienate the working folks who do the real work day after day, and nothing busts morale faster than a bad boss.
I don’t know the truth behind any of this, other than a few snippets such as Browett’s ill-advised and aborted attempt to squeeze Apple retail for more profits. That is why I advocated letting Cook take care of his responsibilities, which he did in his own good time.
Yeah. But let’s not forget that it was Cook who hired Browett in the first place.
Good changes…..EXCEPT Scott Forstall.
The Maps thing is not Scott’s fault….it is Tim’s. He should have announced it as beta or delayed it slightly.
Ives is the “SKIN” designer of Apple products…Ive doesn’t know how to make computers “sing”. The iOS and hardware at the chip level make the products sing. Scott Forstall is iOS.
Please explain WHY Scott is “advising” Tim till next year if he is not valuable!!
Look at the iPad announcement video at 22.12 minutes before the end…..I see Scott and he seems pretty happy.
Think this is a Mansfield and Ive kind of retirement. Remember Ive wanted to go back to England? Remember Mansfield wanted to go build his dream house? This seems to be the same kind of thing. Heres HOPING to see Scott come back.
Quite a comeback for Mansfield, he was out in June and now having his own department
Man, it was feelin’ yucky for awhile there. It was like a bad dream.
Way to go, Cook!
And way to go MDN, for calling out the issues from a distance and drawing lines to them with what seems to be precision.
Can someone tell me if Wallstreet will send AAPL shares higher or lower on this?
Higher – positive news for the future, company getting itself sorted.
Did anybody else notice that Bertrand Serlet, former head of Mac OS X development, was in the audience at the iPad Mini event? Maybe Apple can re-hire him?
I really wanted John Browett removed since he wanted to WALMART the Apple stores. He was trying to replace the customer experience with bottom line earnings just was not going ro work. Instead of him trying to find a fine balance, he thought cutting back hours and/or staff would make Apple stores run more efficiently? Maybe Microsoft can hire him instead
Although I wish Forstall didn’t have to leave, expanding Ive’s and Cue’s roles was the right move. These guys have excelled at everything they’ve done.
Browett had to go, as he didn’t bring much to the table. I think Ive, Cook and Phil will jointly discuss the successor in retail. They should bring in someone from Disney and someone who knows a bit about urban design and automated vehicles.
With Mansfield as the Technologies “Czar”, I’ll bet we’ll be seeing another breakthrough hardware product in 5 years, perhaps one that doesn’t necessarily have a CPU. Apple could work on solar energy.
Cook will remain CEO, in addition to being interim head of retail and keeping an eye on the supply chain.
Ive will extend his design touch to everything that Apple does, not just hardware. He will take over Jobs’ role in this respect, and he’s absolutely got the abilities.
Cue will head iCloud, iTunes, App Store, iBookstore, Maps, Siri and whatever else Apple has up its sleeve. This includes any TV solution or music subscription service that Apple might unveil. Being in charge of Siri and Maps are also two huge additional responsibilities. Maps is a very competetive space. Siri is basically Apple’s foray into AI, which is the next frontier. I still think Cue can handle it.
Craig Federighi is the lone question mark, but based on how well Mountain Lion turned out, I think he will handle the consolidation of iOS and OS X well.
Maybe Scott has been stewing since Tim was announced CEO. I think he may have seen himself as Steve’s heir apparent. This may have been instigated by him, otherwise I don’t see Tim keeping him on the Apple campus for another year. Scott is a talented guy who probably sees himself as a CEO, not a VP.
MDN has it wrong. Barbarians at the gate. All this means all kinds of confusion, finger pointing, clueless direction. Good thing Wall Street is closed. AAPL will take BIG hit on Wednesday or whenever they open trading.
iCal this.
In other news John Browett was hired by Microsoft to run their retail stores.
Steve Ballmer was reportedly quoted as saying “We jumped at the chance to hire John! A B-player from Apple is an A at Microsoft!”
I didd’t start my day thinking it would be great to let Forstall go.
Having been forced to review what has happened I agree with MDN’s take?
The placing of iOS and OSX under one management team should further facilitate the blending process allowing future iOS devices to do anything a Mac can do as we head off into the iPad/tablet future.
The consolidated wireless team should enhance future development in that area.
Tim Cook may not be a product visionary but he clealy knows how to manage.
Jonny and others collaboratively will envision and bring about the future Applle products.
I expect that some analysts will have hegative opinions about these developments, but that’s not a new phenomenon.
Steady as she goes Captain COOK!
John Gruber makes this perceptive observation via Daring Fireball:
“But the big news today is about Jony Ive. I don’t think it can be overstated just how big a deal it is that he now oversees all product design, hardware and software. For the last year, outside observers have been left wonder just where the buck stopped for UI design at post-Jobs Apple. That question has now been answered: Jony Ive.”
Interesting move. I think they’re good. Browett was necessary. Just a wrong fit. Forstall may be good, but my take is there is a lack of, well, maturity. To me it just looks like he doesn’t really know himself, i.e., his common answer of “Steve wouldn’t like that…” OK that’s great, but what do YOU think? It seems like he tries really hard to be Steve Jobs and not be himself. I’m sure he’s a smart guy and well connected. But sometimes, it’s not about that. It’s about whether the whole is greater than the sum.
go Jony go go go!
This is how stupid Scotts firing is…
Imagine, in a another universe, a guy called Steve jobs was hired by a company called Apple. He designed the first mouse, and said that he had plans of doing something called Mobile Me and something called Ping in the future. The media, a guy called Po(u)gh and a site called MDN was all over this guy called Steve Jobs. Steve Jobs was let go by the CEO of Apple, Tim Cook as a result.
Browett….OK. Scott…..not so much!
Cook is the f*****g CEO. He’s responsible for releasing defective product. If Forstall couldn’t finish the job he should have been replaced before release. Anyway, glad that crumb cake Browett is gone.
Guess Forstall’s blind eye to the advances of Android finally did him in. Now maybe they’ll start getting serious and catch up to the area’s Android has pulled ahead and stop worrying about the things that just don’t matter. No one’s concerned about the iPhone getting too wide, people want a wider phone!
You couldn’t be more wrong.
Scott Forstall is arrogant and not isn’t a genius.. John Browett has bad taste not a smart guy too. move on. Good Cook.
forstall was instrumental in so many great things at apple, the force behind iOS which makes 60% of Apple’s profit.
The maps was bad in some areas but better than Google’s in others.
I suspect he got booted out due to his personality and politics. Sometimes geniuses are not easy to work with. (not saying forstall is on the same level but Michealangelo was a pain in the butt: go ask the Pope).
Forstall working for Google or somesuch will be bad.
I like cook but remember it was cook who HIRED Browlett and in the end it was Cook who approved the maps as ready.
still I guess he and the other dudes couldn’t get along with Forstall.
they said Forstall couldn’t sit at the same table with Ive without a referee.
too goddam bad…
I forgot to add that at the time I thought Cook’s bizarre maps apology where he pointed to rival maps as alternatives (something Jobs probably would not have done) as partially politically motivated: i.e a dig at Forstall to set the stage.
also the promoting of the new SVPs.
but I didn’t say anything hopping that Forstall could be integrated into the ‘new’ Apple (because I do think Forstall has talent) but it didn’t work out…
I’ve always disliked being put in a position as a manager of “him or me”. Whenever I’ve been hit with this I immediately let someone go. In this case, Ive or Forstall? No question who goes, not for a moment.
Browett I’m sure glad about him being gone.
I do like Scott, he has been Steve’s man and worked his ass off for him.
During the Samsung trial…he said they gave up a few years of evenings and weekends.
To bad. Wonder how much infighting there was.
I agree that heads need to roll over the Maps rollout.
I hope they get their shit together and quick dicking around and get unified. I’ll back Tim.
So does this mean that instead of stitches and wood grain we’ll be seeing metallic sheen and rivets?
Me thinks Forstall will be missed. He was one of the principle designers on osx and chief architect on integrating iOS with macOS. As difficult as he was to deal with inside the inner circle he seemed to bring a lot to the table. So Siri and maps were not ready for prime time. We will never know if those beta versions were pushed out the door too soon by him or those above him.
Sometimes it’s good to have some opposing view points at the so that everyone doesn’t get too comfortable. Lets hope Cook isn’t surrounding himself with yes men. More often than that leads to complacency, and in this industry complacency makes you yesterday’s news.
When Forstall finally exits Apple’s Assholery quotient will decrease dramatically.
What Tim has just done is A Very Good Thing™. Moral has already shot up! Can’t wait to go to work tomorrow!!!
As I suspected from the outside looking in. Thanks!
Bravo Tim.
Tim Kook reeks of conflict avoidance bias. That is a very different leadership style than Steve Jobs’. Scott was probably too well fitted to the Jobsian style and clashed with the rest of the crew. I can’t say that it is a bad thing per se, but we will see a very different Apple grow out of this. In a guerrilla war against a behemoth like Microsoft, Jobs’ hard core decision mode was the ideal tactic and history has proven him right. Apple is now at the top of the industry and the tactics need to change accordingly. The only danger here is the absence of a strong leader to make the hard decisions on products who can say No! 80% of the time and be obeyed in those decisions rather than lobbied and pressured. That is the gapping hole in the new consolidated team. Such a leader will not be needed for several years, but, when the time comes, will Tim be shrewd enough to make the hard choices or get someone to drive the changes that will be required ? I’m not seeing that in his persona at the moment. Not that Scott would have been the right one for that either but removing him speaks volumes on the “atmosphere” Tim Cook wants/needs to work in. Lets hope Apple does not set into a comfort zone and revert to evolution as their only means of innovation or, even worse, start creating gizmos like they did last time Steve wasn’t there to bring them focus.
In short, can’t complain on Tim’s decision but I get this feeling that his leadership and ascendent on his team is not as strong as it should be. These people did not bring their best work unless they were sent back to the drawing board the first time around and now, that’s not gonna happen.
Apple’s release says that “Scott Forstall will be leaving Apple”, and after reading all these comments the innuendo is that he is getting the boot, kindly asked to leave kinda thing but I wonder at the possibility that perhaps he just wanted to leave on his own for whatever reason.
When I read something like that I give the benefit of the doubt. When I read something like that and see that all the other comments are one sided I wonder at how easy it is for people to jump at conclusions based on less than accurate information.
So does anyone know for sure?
after tonight there might not be a Statue of Liberty to map.
The Lady will hold.
The Holland Tunnel, the Triangle Building, and the Palisades, not so sure.
Ok so Forstall cashed in on a bunch of stock and now he’s leaving Apple. Could be he’s either starting up a new company or he just wants to retire and tour the world as a healthy young man.
The retail decision was a no-brainer. The problem It was Cooks mistake in the first place. Question is now can he get it right the second time around or do we end up with another mistake
Good,
Now can we have a user upgradeable Macintosh? Call it a Macintosh Pro, Power Macintosh, Macintosh Workstation or whatever. It doesn’t even have to have the Ive touch- it just needs to work and not be in a sealed box.
My Early 2009 Mac Pro is due an upgrade or replacement and the Hackintosh is looking more likely every day. Today’s model is not an upgrade of any significance.
Canning Browett is an impressive move, though it’s NOT encouraging that Cook hired him in the first place. I worry about the Forstall move. Scott contributed A LOT to Apple’s success. He was difficult to work with–SO WHAT?!?! Steve Jobs was viewed as difficult to work with before he was forced out of Apple in the 80s. Brilliant people who push the envelope will some times screw up, but Forstall’s success far outweighed his mistakes. If he just couldn’t work with or didn’t respect the new CEO, he had to go. But Cook needs to demonstrate that he can hire, inspire and work well with brilliant visionaries as senior members of his team. In too many corporations, non-visionary CEOs create a stultifying atmosphere that emphasizes getting along over innovation. Visionaries are not team players, they fly the pirate flag in the organization–as Steve Jobs once did (literally).
Right on!!!
Writing from the UK at 4.26am this Tuesday morning.
I have a massive smile on my face as I digest the news that the dreadful, useless and totally unqualified John Browett is OUT!
This is tremendous news for Apple , for us shareholders , for Apple employees in the stores and for Apple consumers.
If there is one thing I cannot stand in life, it is someone pretending to be more than what they really are. And John Browett is one of those people.
Way beyond his abilities, joining Apple was tantamount to robbing a bank.
Give him a rowing boat without any oars and cast him off into the Atlantic – perhaps with a New York start point.
We don’t want him back here in the UK.
Ghastly man.
Looks like Cook is laying down the law – perhaps prompted by the Board.
Y’all a little harsh on Forestall. He was the man! It was too much, too fast. Anyone would have hiccupped. He’s still great. Perhaps his genius will pollinate the next big thing.
Scott, I wish you well my friend!
The Ive years are coming, get ready, he has a year to redo everything and pull out Mac OS NeXT.
John Browett just didnt get it… The 40k store employees werent thrilled about him either… Someone like Johnson would fit, it wasnt that hard!
Scott is just sitting on the bench, he has a very high seniority at Steve’s Apple and Tim sees that and will not let him go unless Scott walkes away…He shall return more witty and mature.
Apple is bigger than any one of them and Tim is running it to perfection. What I think he needs now is young working professionals by the thousands and spend some billions to better customer care and worldwide reach via good marketing strategies and advertising. Also by using the reseller channels and turning a lot of local good hardworking resellers into Apple Stores. Imagine 200 new Apple Stores all over the world!
In gear for a huge black friday and x-mas time!
Focus people!
-Sent from my iPad Mini (showed up 4 days early!)
Scott was obviously replaceable. Had Ive been kicked out we would all Bevin mourning
I wonder if Tim has Bertrand lined up for Scott’s job?
Too much of a coincidence? Maybe, maybe not…
Ive was never an option to be kicked out and never will be.
The day Ive goes is the day I start using windows – period. And I suspect the other highly creative people at Apple would follow Ive by resigning.
If Tim ever kicks out Ive out Apple will be finished – Tim knows that but wont admit it.
Without Ive Apple is just an expensive version of Dell and the company will become as irrelevant and Microsoft.
Totally agree with you. We all agree Ive is the most important person at Apple, and he just got promoted 🙂
Does this mean that Eric will now be working with Scott at Google?
Probably!
Apple’s in shit if he does. Imagine how he could improve Android OS.
Unless Forstall is tied to Apple legally wherby he isnt allowed to work or meet with Apple’s competitors, Apple may have a major problem there!
““We are in one of the most prolific periods of innovation and new products in Apple’s history,” said Tim Cook”
Really? Where are these new products? The iPhone, iPad, MacBook Pro, iPod and the like have been around in one form or another for years. No new products here.
Good news over John
Bad news over Scott
Letting Forstall go is one big ass mistake!
At the last presentation (iPhone5?), Forstall already had a strange looking expression on his face. I thought it was only me, but his smile seemed a bit uncomfortable.
I think it will be good for him to do something else for a while and streamline his personality – for all what we know, the years at NeXT and Pixar turned out to be the best thing that could have happened to Steve Jobs.
I regret Forstall’s removal. Steve wouldn’t have allowed it! chink in Apple’s armor has been left! Make a mistake, get fired! Not a good message to send! Even drunk guy who left the iPhone 4 prototype in the bar was spared!
AppleInFuckSider is filled with arrogant, ignorant and very, very emotionally immature individuals. Try and run a company sometime. Quit the pompous self-absorbed bull$hit. Idiots. Don’t bother responding. I won’t be back to listen to your childish rants and justifications.
Will one chief see the different missions of the different OSes clearly?
As long as iOS and OSX stop attempting to become one and the same, then having them under one chief makes sense. However, if Apple starts attempting to follow Microsoft into a Windows 8-esque one-size-fits-all strategy, then we will know this aspect of the reorganization is not a success.
Apple needs to make OS X a fully-enabled OS capable of scaling all the way up to enterprise deployment, and shed the iOS feature bloat that should be implemented at the application level.