“An entire city is in the ocean, a farm has been labeled as an airport, highways end in the middle of nowhere and a hospital now covers the center of British city Stratford-upon-Avon, Shakespeare’s birthplace,” Poornima Gupta reports for Reuters. “Welcome to the new world of Apple Maps that greeted iPhone and iPad users when they downloaded the highly anticipated update to the consumer giant’s mobile software platform, iOS 6.”

MacDailyNews Take: Bathe in the luxurious FUD while you can for this, too, shall pass.

“Apple Inc’s home-grown Maps feature was introduced with much fanfare in June by Apple’s software chief Scott Forstall and is a direct challenge to the same service offered by ally-turned-rival Google Inc,” Gupta reports. “But the app is already facing criticism from users globally for a number of geographical errors, missing information and because it lacks features that made Google Maps so popular, including public transit directions, comprehensive traffic data or street view pictures.”

Gupta reports, “‘The people who thought the world was flat were more accurate cartographers than Apple Maps,’ @RayneBradley said on Twitter. ‘Apple Maps also have errors in business listings. I went to call a local taxi driver and it was a taxidermist (seriously),’ said @TomDavenport on Twitter.”

MacDailyNews Take: Way to hand the FUD opening to competitors and/or those with an ax to grind, Apple! Golden boy Forstall’s image may be forever tarnished. Or not. Speaking of that, though, we got Browett’s public mea culpa for Borwettizing the Apple Retail Stores, so where’s Forstall’s for this Maps debacle?

Gupta reports, “Apple spokeswoman Trudy Muller said the company launched the new service knowing it was a major initiative. ‘We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get,’ she said. ‘We’re also working with developers to integrate some of the amazing transit apps in the App Store into iOS Maps. We appreciate all of the customer feedback and are working hard to make the customer experience even better.'”

Read more in the full article here.

MacDailyNews Take: “The iPhone 5 will break all smartphone sales records – just like every single iPhone model before it.” – MacDailyNews Take, September 9, 2012

MacDailyNews Note: You can help Apple improve Maps!

1. Launch Maps from the Home screen
2. Tap the page curl at the bottom right
3. Tap Report a Problem (above the Print button)
4. Tap the type of problem you want to report:
– Search results are incorrect
– Street or other label is incorrect
– Location is missing
– Problem with directions
– Problem with satellite image
– My problem isn’t listed
5. Choose the search result, street label, etc. that’s giving you the problem
6. Add any comments, if desired, and tap send

Related articles:
Apple puts iOS Maps team in lockdown to fix issues; promises improvements – September 20, 2012
Apple’s Maps app responsible for all the evil in the universe – September 20, 2012
Mashable’s Chris Taylor: Apple’s Maps are very bad indeed, almost unusably bad – September 20, 2012
New Apple Maps app under fire from iPhone, iPad users – September 20, 2012
Apple’s refined iOS 6 highlighted by stunning Maps overhaul – September 19, 2012
Apple’s Maps a looming disaster? – September 18, 2012
iOS 6 Maps app superior to Google maps; will also be used in third-party apps – August 4, 2012