“Yesterday I saw the news that Apple were replacing Ron Johnson as Senior VP of Retail with former Dixons Retail CEO John Browett,” Tony Hart blogs. “As a UK consumer this appointment surprised me as Dixons have far from a healthy reputation in the UK. Having read a glut of equally concerned responses over at MacRumors, largely from UK forum members who have a familiarity with Dixons, I thought it might be worth writing an email to new Apple CEO Tim Cook to ask for reassurance! Steve Jobs used to be famous for writing brief, terse replies to personal communications and his email address was far from a secret. I’d never tried when Steve was CEO, but I figured the same approach might work with Tim. I duly fired off an email and was excited to receive a short, polite and reassuring reply some hours later. Impressed? You bet.”


I talked to many people and John was the best by far, I think you will be as pleased by him as I am. His role isn’t to bring Dixons to Apple, it’s to bring Apple to an even higher level of customer service and satisfaction.


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Related articles:
Eyebrows raised over Apple’s hiring of Dixons CEO to run Apple Retail Stores – January 31, 2012
Apple hires Dixons CEO John Browett as new retail chief – January 31, 2012