Ballmer inexplicably calls Apple a ‘low-volume player’

“Chief Executive Steve Ballmer is betting on one of Microsoft Corp.’s busiest years ever to keep the company relevant in a new age of mobile technology,” Shira Ovide reports for The Wall Street Journal. “On Monday, Microsoft formally introduced new smartphones that will use a revamped version of the company’s mobile-phone operating software.”

MacDailyNews Take: You know, the phones that nobody outside of Microsoft or Microsoft’s Nokia buys.

“Microsoft was once king of the technology market, with its personal-computer software, but as computing has shifted to mobile devices, the Redmond, Wash., company has struggled to adapt,” Ovide reports. “Microsoft currently has less than a 3% share of the world-wide smartphone market, according to research firm Gartner Inc. In recent years, its share price hasn’t kept pace with the stock market’s gains, and rivals like Apple Inc. have overtaken it in market value.”

MacDailyNews Take: “Overtaken” in market value. As in: Doubled.

WSJ: Would you prefer Apple’s business model, in which it controls the hardware and the software?

Ballmer: We like our model, as we are evolving it. In every category Apple competes, it’s the low-volume player, except in tablets. In the PC market, obviously the advantage of diversity has mattered since 90-something percent of PCs that get sold are Windows PCs. We’ll see what winds up mattering in tablets.

MacDailyNews Take: Maybe dummy means Apple sells 5 million Macs every 90 days, hundreds of millions of iOS devices and billions iTunes tracks and App Store apps very quietly?

And, oh, BTW: Would you rather have “high volume” and low profits or “low volume” and high profits? Quick, somebody ask Mikey Dell, Meg Whitman, and Stephen Elop before they’re due in bankruptcy court.

Apple rakes in 71% of the world’s smartphone profits – September 8, 2012
• Apple’s App Store hits 25 billion downloads milestone – March 3, 2012
Apple Mac owns 90% market share for ‘premium’ PCs costing over $1,000 – February 1, 2010

WSJ: You’ve said before that you want to stay CEO until your youngest child graduates from high school in a few years. Is that still the plan?

Ballmer: [Laughs] I said that many years ago. I’m excited to be able to lead Microsoft at this fantastic time. I love my job. I’m happy doing what I’m doing, I’m energized. I will serve as long and no longer as both the board wants me, and I feel like I’m adding value and/or until somebody better should come in and take over.

Read more in the full article here.

MacDailyNews Take: Mr. Self-Delusion gets increasingly ludicrous with each passing day.

Steve Ballmer became Microsoft CEO in January 2000. Here’s the “value” he’s “added” since then:

MSFT stock price January 2000-October 2012

May Microsoft’s board remain somnambulant for as long as it takes!

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78 Comments

  1. Mr. Ballmer continues to make ill-advised off-the-cuff remarks that only thinly mask his antipathy for Apple and its more discerning, less corporately enslaved, least lobotomized customers and anyone else who dares to question his hegemony.

  2. Moreover, he’s talking out of both sides of his mouth. Microsoft’s partners are responsible for that huge OS market share he brags about, but he risks alienating them by building hardware himself. They are not happy with his shabby treatment of them—Acer is the latest to demur.

  3. MDN: ‘Quick, somebody ask Mikey Dell, Meg Whitman, and Stephen Elop before they’re due in bankruptcy court.’ JUST SO OUR GOVERNMENT DOEN’T BAIL THESE GUYS OUT FOR THIER LACK OF CREATIVITY.

  4. Is it just me, or is the PC market the only market place where Microsoft is the high (but declining) volume player? He mentioned tablets, but what about MP3 players and phones? Microsoft isn’t dominating any of these categories. In fact, are there any other smart phone operating systems being used less then windows?

  5. I finally got a chance to sit down and read yesterday’s WSJ. My favorite quote from the interview?

    WSJ: How has the public reception been for Windows 8 and Surface in the first few days?

    Mr. Ballmer: Numerically there’s not really much that’s interesting to report.

    I think that sums it up folks! 😀

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