“Apple has introduced a new perk for Apple employees, giving them a free 50GB upgrade to their iCloud storage — a $100/year value,” Jordan Golson reports for MacRumors.
“This is similar to the free MobileMe subscription that employees received until last year when iCloud replaced that service,” Golson reports.
“The standard iCloud account includes 5GB of storage,” Golson reports.
More info and screenshot of message sent to Apple employees in the full article here.
MacDailyNews Take: Enjoy, Apple employees!
Now, for you Apple retail employees: Not only do you get this tremendous value, but you even get to keep your jobs as long as you move enough iPhone cases and other extraneous, over-priced shit from the accessories section, capice? And, try to keep the place clean, will ya? Times are tough, dontcha know?! Now, SELL, SELL, SELL, dammit! Somebody’s got to pay for these perks!
[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]
Related articles:
Reports persist of Apple Retail Store budget cuts, emphasis on revenue over customer satisfaction – August 28, 2012
NPD: Nearly 60% of Apple product owners more likely to purchase another Apple device after positive Genius Bar experience – August 28, 2012
After being Browettized, Apple Retail touts numbers – August 20, 2012
Apple newbie John Browett brings Dixons to Apple Retail Stores – August 17, 2012
Dear Tim Cook: Apple’s retail focus should be on delighting customers, not generating cash – August 16, 2012
Apple Retail Store chief Browett: ‘We messed up’ with Dixons-eque staffing gamble; refutes layoffs – August 16, 2012
Apple retail chief Browett to get $56 million golden hello – May 27, 2012
Apple grants 100,000 shares to new retail head John Browett – April 25, 2012
Tim Cook emails UK customer: John Browett’s role isn’t to bring Dixons to Apple Retail – February 1, 2012
Eyebrows raised over Apple’s hiring of Dixons CEO to run Apple Retail Stores – January 31, 2012
Apple hires Dixons CEO John Browett as new retail chief – January 31, 2012
Apple Inc.: The most profitable retailer in America – August 15, 2012
Apple’s retail juggernaut is magical and revolutionary in its own right – May 25, 2011
Apple Retail Stores hit 10th anniversary (with video of Steve Jobs’ tour of 1st store) – May 18, 2011
Apple Store: ‘The best damn retail experience in America!’ – December 2, 2010
Apple’s retail stores generate huge sales – December 27, 2007
Piper Jaffray finds ‘gravitational pull’ at Apple Retail Stores – November 26, 2007
Apple thinks different with cash register-less retail stores that bring in billions – November 23, 2007
Apple makes retail seem ridiculously easy – May 29, 2007
How Apple’s Steve Jobs is revolutionizing Manhattan retail – May 08, 2007
Fortune: Apple Inc. is America’s best retailer – March 08, 2007
How Apple Retail Stores beat Best Buy, Neiman Marcus, and Tiffany – December 19, 2006
This couldn’t have been Browett’s idea!
Of course, it’s his idea! He knows how often employees quit or are removed. Once they start filling up their 50 GB’s and then leave Apple®, they’ll have to start paying for it. A seemingly good perk becomes an eventual Apple profit maker.
To the cloud!
While we’re on the subject of iCloud storage, why doesn’t Apple increase the current 5GB limit to 10GB and give that away for free. I’m sure with all iWork documents going to the cloud this will come in handy.
And by the way can Apple make a watered down document limited file system visible in the cloud even if it’s hidden away in the iDevices. Saving attachments to emails and attaching documents is a hassle
Is MDN under new ownership?
What happened to MDM… Cut yourself shaving or something?
… just ran short of meds today.
Read this and you’ll understand the Take like the rest of us:
Browett has GOT to go! The guy doesn’t get it!!
I have 55 GB iCloud. All I need is a similar thumbnail (w/ cloud) ‘iTunes Math’ for Photos for iOS. I’m happy with the backup, iTunes Match, “deleted” apps and movies… I hate dropbox, Picasa e cia. iOS 6 do something Apple please.
How to initiate Match without à computer on a tablet let me know?
I got free 50GB from box.net 🙂
That’s nice, but since there is no longer a “mountable disk” type access to the storage (like it was previously with iDisk), having 50GB (versus the regular 5GB) is not really that useful for most people.
Even if you sign up for iTunes Match, that storage does not count toward your iCloud storage limit. Your Photo Stream does not count. Things you purchase from the iTunes Store and access through iCloud do not count.
What does count toward your storage limit are things like your Mail data, app data, and personal data. For some people that may be a lot of data, but for most people, 5GB is more than enough to cover it, with room to spare. So for most employees, they’ll have access to 50GB of iCloud storage, but they’ll probably be using less than 5GB, like most customers.
The utility of iCloud is in how it does things automatically, in the background, to keep your computing devices in sync and your data conveniently accessible. It is NOT in having a huge amount of online storage for “manual” use, like the old iDisk.
You seem to be assuming that iCloud isn’t going have more functionality in the future. Who knows what kind of feature you’ll be able to use iCloud for. More and more apps are taking advantage of iCloud, camera rolls on iPhones are bigger than they used to be and many people have more than one iOS device so 5GB of storage really isn’t that much. On the other hand 50GB, I’d estimate most people would have a hard time filling that up. Better to have too much storage space than not enough.
A mountable disk also isn’t as necessary as it once was because of how iCloud works.
Blah blah blah… ‘the future’
> A mountable disk also isn’t as necessary as it once was because of how iCloud works.
I believe that’s what I said, if you actually read what I wrote… 🙂
Apple’s approach to “the cloud” is fundamentally different from others. The other major players want to put “the cloud” front and center. They want to make “the cloud” the customers’ central repository for all their data. And they’ll use inconvenient and annoying methods to “monetize” the cloud, to pay their bills.
That is NOT what Apple is doing; as usual, Apple’s way different and better for customers. Apple is primarily using iCloud as the way to keep the customer’s devices in sync automatically, NOT as a central repository for all of the user’s data. For data that is stored online, such as for iTunes Match, it is stored “collectively” as much as possible (from the common iTunes Store music catalog), and only songs that are not “matched” are store “per user.” The goal is to minimize the amount of online data stored per user, not maximize it.
The purpose of iCloud is to help make the customer’s experience in using Apple’s REAL products (Mac, iPhone, iPad, iPod, and Apple TV) better. Because iCloud itself does not need to be a revenue generator, It can mostly work discreetly in the background and not call attention to itself. The focus is always on using Apple’s products, not on using iCloud. Therefore, iCloud is not going to evolve into an online mega-repository where users keep more and more of their user data over time. That’s what Amazon and Google want to do…
Yes, but I was able to mount my 20 GB iDisk volume on a family/friend’s Mac (or over the web with a password) and give them access to family videos (e.g. weddings) too large to email.
I will use iCloud, but it doesn’t allow me to share.
iCloud decreases photo resolution a shame… Photo Stream is still limited. iTunes Match gives you a higher quality 256 AAC from a 128 MP3 file.
MDN’s admonishment sounded inappropriate initially, but after some thought, I concur. Usually, the Apple sales people are talking with each other or deliberately avoiding me when I visit. That just might be my case only, but I sure would prefer that the salespeople would make it a top priority to approach me for a sale. I hate feeling that I have to beg for help.
I’m sure they won’t approve this comment *cough* but they DO look at previous purchase history on people.
Guess what, everyone is different. I prefer to be left browsing on my own and approach a salesperson if I want to ask anything or make the purchase.
Nothing I hate more than being approached by (often multiple) salespeople people asking if I need any help. That’s actually why I stopped going to PC World stores (Browetts’s old employer)
MDN this is for all Apple employees, not just retail.
By addressing retail employees and making a point about the current horrid management decisions regarding them, in no way does that indicate that MDN does not understand what they clearly reported: that the 50 GB is for all Apple employees.
No space on iCloud for iPhone users files to backup.
Developers for iOS 5.0 don’t have ANY place to store downloadable content, other than the Cache folder which randomly gets deleted by iOS whenever it feels it need space.
Developers for iOS 5.0.1 are only allowed to store downloadable content in above mentioned Cache folder or in the Documents folder, which is exclusive for user files, ONLY IF THE FILES ARE TAGGED TO NOT BE BACKED UP to iCloud.
Apple is too cheap to actually back up user’s downloaded content in their apps!
So basically Apple tells the iPhone users that their stuff gets backed up to iCloud, but in reality it is not.
Reblogged this on drndark and commented:
It pays to be loyal…
Wonderful, Apple employees enjoy.
It does nothing for me. Doesn’t matter if Apple gives everyone a terabyte of free storage on its servers. If it’s my data, or my client’s data, it isn’t going on your server. Period.
I’d sell mine to buy a 2GB Dropbox account…oh wait, they’re free…kinda balances out though