“For a long time, David Alison was a Mac hater,” Beth Snyder Bulik reports for Advertising Age. “In fact, one of the avatars he used was the face of actor John Hodgman, the PC guy in Apple’s ‘Get a Mac’ ads. As a software developer, he was heavily invested in and committed to Windows. While he had been a longtime iPod fan, it hadn’t been enough to get him to switch.”
Snyder Bulik reports, “But then last year his friends started buying iPhones and making the switch — ‘guys like me, who didn’t really care for Macs.’ And when the latest Windows operating system, Vista, came out, ‘It didn’t do anything for me,’ Mr. Alison said. ‘The very initial version was really a mess.'”
“So he went to an Apple store,” Snyder Bulik reports. “The clean, simple and friendly experience convinced him it was time to consider a Mac, and now, six months after his first MacBook purchase, he has added a desktop Mac Pro and another MacBook Pro.”
“Mr. Alison’s experience is not unusual. Blog after blog chronicles the move from Windows to Mac operating systems,” Snyder Bulik reports.
Full article here.