PC Mag reviews iPhone OS 2.0: Still a niche player, Microsoft Windows Mobile remains Editors’ Choice

Photoshop Elements 6 250x250“Welcome to the computing world, Apple iPhone and iPod Touch—we’ve been waiting for you. Distributed via iTunes and timed with the July 11th release of the iPhone 3G, the iPhone 2.0 software upgrade opens up the iPhone and iPod Touch to third party software. That makes the iPhone—which has always had a PC-class operating system—into a true handheld personal computer, capable of doing many different things. The upgrade adds some other useful features, but the App Store is the big deal here and that is why you should upgrade immediately,” Sascha Segan reports for PC Magazine.

MacDailyNews Take: Make that “Mac-class,” Sascha.

Segan continues, “The App Store is, far and away, the best way to find and buy applications for a mobile device. By centralizing application discovery and putting it on every phone and in every copy of iTunes, Apple has made mobile apps easier to find and use than ever before.”

“Even if you’re not planning to add any apps (and why not?) there are still reasons to upgrade. The most important, for many business people, is Microsoft Exchange syncing. The iPhone syncs over the air, two ways, with Microsoft Exchange 2003 SP2 or later servers. We tried it with an Exchange 2007 server, and it gave us push email quickly and efficiently. You can turn on mail, calendar, and contact syncing separately,” Segan reports.

“In terms of the smart phone operating system marketplace, the iPhone is still a niche player. Microsoft’s Windows Mobile remains our Editors’ Choice because it’s available on a much wider range of devices, and has an even wider range of software and capabilities than iPhone 2.0 does. Nonetheless, the iPhone 2.0 upgrade is a must-get for any iPhone owner, who can download it for free, or even iPod Touch users, who must pay the reasonable fee of $10. The new apps in the App Store will make you look at both devices a whole new way,” Segan reports.

Full article here.

Niche. They love the word “niche.” It’s all they have left. Using it makes them feel better about choosing inferior crap in order to save a nickel upfront.

With more and more people switching away from Microsoft garbage (desktop, notebook, and mobile devices), PC Magazine faces the very real prospect of becoming the equivalent of Typewriter Magazine. Our guess is that they recognize their perilous situation all too well. It’s lucky for them that they love the word “niche” so much.

Microsoft’s Windows Mobile is feces compared to iPhone’s OS X 2.0. That’s simply a statement of fact. Steve Ballmer couldn’t get his 85-year-old uncle to line up with him in Redmond for one of those slabs of crap, much less generate hundreds of thousands of people lining up and camping out in countries around the globe!

Now, if being a so-called “niche player,” bars one from gaining PC Magazine’s vaunted “Editor’s Choice” award, then why does Firefox warrant PC Magazine’s “Editors’ Choice”, but Internet Explorer does not? Or, for that matter, why does Apple’s Mac OS X 10.5 Leopard get an “Editors’ Choice” designation from PC Magazine while Windows Vista goes lacking?

Logic can be such a bitch, huh, Sasch?

If PC Magazine is going to come up with lame-ass excuses for not awarding their “Editors’ Choice,” they ought to at least employ some consistency, lest they render their “award” completely meaningless.


  1. We can take this review with a grain of salt. I hear PC World’s sister magazine, $$ World still has Franny May & Freddie Mac as their Editors’ Choice for top Mortgage Lenders.

    So much for that.

  2. Hmmmmm
    “”In terms of the smart phone operating system marketplace, the iPhone is still a niche player. Microsoft’s Windows Mobile remains our Editors’ Choice because it’s available on a much wider range of devices, and has an even wider range of software and capabilities than iPhone 2.0 does”

    While I “can” put a saddle on a wide range of animals (elephant, sheep, alligator, llama, etc) our preferred animal is a horse (apple ?)

    And as for a wider range of software and capabilities…. Hmmmmm maybe. But me and most of the world have never heard of software for windows mobile phones that we can load and use. Bill must be keeping that stuff secret. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />


  3. Oh and while I’m at it, why does MDN need to compare iPhone and Windows Mobile to determine Windows Mobile is feces? Why not just compare Windows Mobile to Bird $hit?

    The answer will stay the same.

  4. Look, if windows mobile didnt have more stuff available currently for it then the iPhone 2.0 did at launch then there would be a huge problem.

    iPhone has just hit warp speed and its going to blow by everyone else in no time flat.

  5. You know what else is the editor’s choice?
    • Being insane
    • Denial
    • Delusions
    • Steaming Hot Crap
    • Blue Screens
    • Retaining employment under the name “PC. . . . “.
    • Camping out for a week for an HTC, even though . . . . . you know what I mean


  6. Finally someone with the guts to tell the truth. Thank you Sascha for courageously setting the record straight. All of those glowing reviews of I-Phone 2.0 from illiterate astroturfers were making me sick. Truth is the puny market share I-Phone is about to be trounced by mighty Windows Mobile. On phones with real buttons that work in the enterprise. Suck it, MAC dorks, nobody is interested in your Windows Mobile wannabe phones. Anybody can wait in line. Is anyone actually buying these pieces of crap?

    Your potential. Our passion.™

  7. Duh. iPhone is considered a Smart Phone which is a nitch market. Editors choice should be for the phone that is best in the catagory, not which platform is available on the most phones.

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