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Desperate Microsoft sends letter to Windows Mobile ‘partners’ on eve of iPhone 2.0 launch
Friday, June 06, 2008 - 11:36 AM EDT

On the eve of Apple's iPhone 2.0 launch, Microsoft has sent out a letter to their Windows Mobile "partners." Here it is verbatim:

To Our Windows Mobile Partners:

Earlier this year, I joined an amazing group of people and partners like you who work every day towards a vision of putting a ‘smartphone in every pocket.’ To reach this vision, together we’ve created an open platform that provides freedom — the freedom for people across the globe to get the type of handset they want on the network they want, the flexibility for our hardware and mobile operator partners to build on the platform, and the opportunity for developers to create applications on our platform for virtually any need.

It’s now my honor and privilege to announce a milestone that our partnership has accomplished. This fiscal year we will sell nearly 20 million Windows Mobile smartphone licenses, making Windows Mobile one of the most widely used smartphone software platforms in the world. We also sold more in the previous four quarters than RIM, and in the last quarter our year-over-year unit growth alone was greater than sales of Apple’s iPhone.

To our 50 handset makers building phones with our software, thank you. With your help, we give Windows Mobile customers nearly 150 different phone choices — from phones with full keyboards to brilliant touch screens to convenient flip phones — with rich email, picture and music experiences. You’ve delivered Windows Mobile phones with features like GPS, 3+ megapixel cameras, and voice activation — features that other operating systems have been slow to deliver.

To our 160 mobile operator partners around the world providing voice and data service for our mutual customers, thank you. Because of you, Windows Mobile customers can send instant messages to their families or update their calendars in countries from Brazil to Belgium, India to Italy. We’re proud that we’ve been able to work with you to deliver more than 40 different phones that run at 3G speeds, at prices that meet a range of customer needs — something not all smartphones can claim. We believe the power of smartphones should not be constrained by price, geography, or any other boundary.

To all our developer partners who continue to innovate and bring new experiences to people and businesses every day, thank you. It is because of you that our Windows Mobile customers have the richest application catalog to choose from — over 18,000 applications to help pursue their hobbies, navigate life and work more efficiently. We’re happy to offer some of these applications through the Windows Mobile Owners Circle and provide you the flexibility to deliver them to your customers in whatever way makes sense.

Today, more and more competitors are jumping into the smartphone market or announcing upgrades, with features we delivered to customers years ago. Overall, we all benefit from the increased attention on everything that a smartphone can do and the difference it can make in people’s lives. But ultimately, it is your commitment to Windows Mobile that’s helped shape our success. Our shared desire to help people do more with their phone the way they choose, and our ongoing focus to deliver experiences that delight our mutual customers forms the foundation of our continued success together.

I look forward to continuing this adventure with you.

Andy Lees
Sr. Vice President
Mobile Communications Business
Microsoft Corporation


MacDailyNews Take: Translation: We're scared shitless of Apple and, if you aren't already, you should be, too.


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Jun 06, 08 - 11:37 am Comment from: Zorpo

What if Jobs DOESN'T announce the 3G iPhone at WWDC? We're all going to feel really dumb.

Jun 06, 08 - 11:41 am Comment from: wow

Almost sounds like a dear John letter...."It's been nice working with you." lol

Jun 06, 08 - 11:43 am Comment from: please join me

in a deep and lasting F U to all the windoze a holes who have been smug dirt bags for the last 20 years. I rejoice in pissing on your dead
body with great pleasure. iphone bitch os x bitch die Microcrap die

Jun 06, 08 - 11:46 am Comment from: John

Still no word from the FCC on an Apple 3G iPhone, that is strange.

Jun 06, 08 - 11:59 am Comment from: Bill in Providence

Does Baghdad Bob write this stuff for Micro$loth?

Jun 06, 08 - 11:59 am Comment from: MacBill

OH. MY. GOD. MICROSOFT IS SO FSCKING PATHETIC. THEY'RE NOT EVEN ANNOUNCING ANYTHING IN THIS LETTER -- THEY'RE SIMPLY WHINING!!!! SOMEBODY PUT MICROSOFT OUT OF THEIR MISERY AND BOMB THE ENTIRE COMPANY!!

Jun 06, 08 - 12:00 pm Comment from: Philip

Just because a next-generation iPhone may be announced this Monday doesn't mean that it'll start shipping immediately. Remember Apple's original iPhone announcement: it was several months ahead of schedule so that they would be able to announce it before the FCC did.

Jun 06, 08 - 12:00 pm Comment from: MacRaven

Ahha....is next week's WWDC making them a bit nervous?

I think so.

Jun 06, 08 - 12:01 pm Comment from: January 24, 1984

The corpse is smelling particularly ripe just now. Must be the summer heat.

Jun 06, 08 - 12:04 pm Comment from: ChrissyOne

To our 50 handset makers...
To our 160 mobile operator partners...
To all our developer partners...

Notice how they don't give much of a shout out to their customers?

See what I mean?

Jun 06, 08 - 12:06 pm Comment from: mark

This is what it says:

"We have no clue what we're going to do next but stay committed to us anyway. We're doing Windows Mobile the same way we did the PlaysforSure thing - freedom, flexibility, etc. But, well, yeah, that's dead, never mind. Anyway, as soon as we see what else the other smartphone does, we'll get right on it."

Jun 06, 08 - 12:07 pm Comment from: Ampar

"Still no word from the FCC on an Apple 3G iPhone, that is strange."

Would it still be strange if the FCC filing was confidential and exempt from general public disclosure under Title 5 of the United States Code?

Jun 06, 08 - 12:12 pm Comment from: Lurker_PC

MDN - Spot on.

Peace.

Jun 06, 08 - 12:14 pm Comment from: therepguy

It also means that here are a lot of unsold Windows Mobile phone out there....!

Jun 06, 08 - 12:16 pm Comment from: Mac Ed

iPhone Bitch! wink

Jun 06, 08 - 12:17 pm Comment from: Blue Dream

A little statistical massage to distract maybe as many people as who bought the Zune. Good to put your stats out there before they change drastically. This is truly a sign that they have nothing else to offer and they are going to get their butts kicked on Monday. I guarantee Ballmer has nothing on his schedule for Monday and will be locked in his office watching the keynote with a carton of doughnuts and an extra Speed Stick in his drawer.

Jun 06, 08 - 12:23 pm Comment from: jtc

if Jobs doesn't announce the 3G iphone on monday im transferin a bunch of money to my money market account and I'll watch the stock do a full on swan dive and I'll buy some more and watch it go back up :D

Jun 06, 08 - 12:26 pm Comment from: Crash

Looks to me like Microsoft is not going to just bow over and cede their lead over the Iphone. Just becasue you folks want Mobile to move less than the Iphone does not make it so.
By my read Nokia is first Microsoft is second RIM is third and Iphone is in fourth.
Goodluck on the mission though.
MDN webmaster your read is dellusional, get better sources and learn objective views. Your hate clouds the reporting in here, and your judgement.

Jun 06, 08 - 12:27 pm Comment from: Dallas

Hey, what is the installed base of WM?

Jun 06, 08 - 12:33 pm Comment from: Chas

@ Crash

Since when did Micro$haft manufacture phones?

Also, Apple are third biggest manufacturer of smartphones - and that's only in four countries. Another seventy are lined up for iPhone 2.

You're just plain dumb if you can't see what's happening to the phone industry, schmuck!

=:~)

Jun 06, 08 - 12:35 pm Comment from: mac geek

Good grief; This company (MS) never ceases to amaze me.

I mean for real, how desperate can a company get.

One thing's for sure, by them releasing this memo, they apparently know something is going to be revealed that we folks don't know.

So get ready for the Apple party!!!

Jun 06, 08 - 12:36 pm Comment from: Vlad the Inhaler

Installed base of WM is 27, including Gates and Ballmer.

Jun 06, 08 - 12:36 pm Comment from: John C. Randolph

Everyone making apps that run on Wince or Symbian today is already planning on their iPhone version becoming their flaghship product. MS is going to have to so some major bribery just to keep those apps on Wince at all.

-jcr

Jun 06, 08 - 12:37 pm Comment from: iGads

50 against 1 phone handset makers and the 50 are getting their butt's kicked.

Wow, that's one big gorilla in the room.

Jun 06, 08 - 12:38 pm Comment from: TenaciousDNA

It DOES smack of a Dear john letter to it's partners...

"We love you, like we loved you with "Plays For Sure". But seriously, if you don't beat Apple's arse, we're gonna have to come out with our own zunePhone. "

The "killer" feature (besides coming in brown)? It'll squirt in your pocket when you get a call or text message.

Jun 06, 08 - 12:41 pm Comment from: It's About Time

MS forgot to tell the developers the copiers were fired up and ready to go in Redmond. Just waiting for Apple to show their crack marketing/software team the way. smile

Jun 06, 08 - 12:43 pm Comment from: CYxodus

After reading this, you get a sense that they're really worried about the iPhone 2. There is a real sense of desperation to the letter. It's rather sad and that makes me happy. =)

Jun 06, 08 - 12:46 pm Comment from: Not Bill

I have to say, as propaganda letters go, this is a very well written one. The are saying don't panic. We provide you the software to be in business making phones and selling phones and phone service. We have very big numbers compared to a certain other company that does not let you have a role in their game. It says we will be OK here.

The letter keeps talking about freedom. It is freedom for companies that pay M$ licensing fees to create phones using their os. It is not focused on providing freedom for the user. The user is the patsy. We will practically give you the crappy phone, but, you must pay for ever little service and feature. Free wifi web browsing? I don't think so!

This is where Apple "kills" the competition. Decisions are made from the users perspective. I iPhone is the coolest and most useful electronic consumer device ever made. Nothing else comes close. This is what really bugs the competition.

Jun 06, 08 - 12:47 pm Comment from: Oddly Enough

"we’ve created an open platform that provides freedom — the freedom for people across the globe to get the type of handset they want"

Some people want a type of handset called an iPhone.

Jun 06, 08 - 12:48 pm Comment from: WS

"You’ve delivered Windows Mobile phones with features like GPS, 3+ megapixel cameras, and voice activation — features that other operating systems have been slow to deliver."

a) who cares who got there first. All that matters is who has it. Period. b) What phone doesn't have these features? Maybe these were rare in 2001, but today, every phone has these features (a 3+ MB pixel camera is still very superfluous). Moreover, they had no hand in any of these because MS doesn't make phones, nor does hardware come from software. I can't even begin to discuss how backwards that is.

This letter is spam. I can't see any executive having time to waste reading this. Nor, would anyone I know with half a brain be swayed by this "reminder." Their strategy to bolster the MS camp are about as sad as their products...

Jun 06, 08 - 12:51 pm Comment from: Funky Chicken

What's that in the air?? Ahhhhh.....the sweet smell of desperation.

Jun 06, 08 - 12:52 pm Comment from: treestman

Microsoft "has accomplished" something that "will" take place?

No longer content to drop numbers for what's sold, or even shipped, now they can just drop numbers for what "will" take place in the current fiscal year? Wow.

Title">Microsoft: Our Smartphones Have Already Accomplished Something in the Future.</a>

Jun 06, 08 - 12:52 pm Comment from: freebeer

"...an open platform that provides freedom..." - sounds more like a pitch for open source that MS has decried over in the past decade. I hope iPhone OS will do to MS what MS did to Netscape/Mozilla - force them to open source Windoze to stay alive and everyone will realize what a piece of bloated junk it is. What sweet justice would that be.

Jun 06, 08 - 12:53 pm Comment from: KingMel

Tons of features that no one can effectively use, or that no one wants to use, are of no value. It will be interesting to see what Apple rolls out next week. Sometimes Apple gives the public everything it asked for and more, and other times Apple appears to ignore outside input completely and omit features that seem to be 'no-brainers.'

Speculate for fun, if you like, or....wait...and...see...

Jun 06, 08 - 12:54 pm Comment from: peragrin

as pointed out in another article the iphone has shipped over 5 million units

by the end of the year 10 million will be easy and 15 million might be possible.

or 50 handset makers will be competing for the same market shares as the iPhone has sold total.

Jun 06, 08 - 12:58 pm Comment from: rab

I wonder how they can compare WM's growth year over yera to the iphone when the iphone hasn't even been on the market for a full year yet.

Jun 06, 08 - 01:01 pm Comment from: HMCIV

@treestman

Enron tried a little trick called Market to Market accounting which worked a little like Microsoft's 20M phone hypothetical sales figure. I wonder what those guys are up to these days.

Jun 06, 08 - 01:03 pm Comment from: Peter

I think next Friday will be a good guess for the release day of iphone2. But it doesn´t matter if next week or later, because Apple started the iphone2 production a month ago. So they will build a little more or less stock for market release, the real question will be, how many iphones can Apple ship after this stock has gone???

Jun 06, 08 - 01:06 pm Comment from: FuturePrediction

Here is my prediction for the year 2018:

There are only 2 mobile phone vendors left, Apple and Nokia. Apple have full domination of high end phones with good margins, Nokia dominates low end phones with small margins. The rest of the pack is as good as dead.

Now..Nokia *might* have a bigger share overall, but Apple will be *much* more profitable per sold phone.

Thoughts?

Jun 06, 08 - 01:08 pm Comment from: PC Apologist

The timing may seem "desperate" in light of WWDC, but honestly it's a good idea -- a morale booster to their (huge) community of partners who might be feeling nervous in light of all the press that Apple & iPhone are getting.

While it's true that iPhone is chipping away at the Windows Mobile empire, the fact remains that they have a very very large footprint, which is still growing, which, for all iPhone's innovations, already has well-liked features that iPhone has yet to implement (and will implement later as "upgrades" to much ballyhoo)

So it's just a well-advised reminder that they're still the big dogs on the block, and more competition just means you're gonna have to work even harder to stay that way.

There's nothing doomsdayish about this at all.

Jun 06, 08 - 01:12 pm Comment from: Blue Dream

Now I'm not going to buy an iPhone, no matter how awesome version 2 is. Why? Because Micro$oft said "thank you" when I sent them my licensing fee for a choice of 50 3rd party pieced together crapphones, that's why.

Jun 06, 08 - 01:12 pm Comment from: @ Crash

Microsoft does not make a smart phone you idiot.

Jun 06, 08 - 01:16 pm Comment from: Crash

@chas
Quote"You're just plain dumb if you can't see what's happening to the phone industry, schmuck!"
You little dick you....
Oh no going to hell for that one.
Keep it civil. The discussion is about Microsoft worrying, and being desparate over Iphone. I respond with facts, numbers you can Google to find.
Your response trash talk, no facts.
Now businesses like Apple and Microsoft do not get desparate, nor are they really caught unaware of the competition. What Microsoft has done and will continue to do in this situation is listen to what folks are wanting , and through software and the handset manufacturer give that to them. Same as Iphone.
So give the wounded Apple talk a rest.

Jun 06, 08 - 01:23 pm Comment from: Blue Dream

"big dogs on the block"??
More like junk yard mangy mutts pooping
on the green grass.

Jun 06, 08 - 01:23 pm Comment from: Crash

Quote"
Microsoft does not make a smart phone you idiot"
You douche never said they did. Im talking in terms of os on Smartphones.
Man you guys jump around on issues like a politician up for reelection.
Sorry your lobotomy did not take, I hear lithium does wonders for paranoia.

Jun 06, 08 - 01:25 pm Comment from: CoderBrown

You know, I heard this same kind of "thank you thank you thank you" thing from my employer...and then a third of the company was laid off. Microsoft is just preparing for the bloodbath that will begin on Monday.

Jun 06, 08 - 01:31 pm Comment from: Zune Tang®

Great letter. It's more like desperate Apple is rushing feature-poor and OS-limited I-Phones out in a last ditch effort to stem the onslaught of fantastic Windows Mobile devices. Fact is Cupertino doesn't have a chance. I-Phone 2 will be a replay of the I-Pod mini disaster for Apple. When will they ever learn?

Zune 2 is a perfect example of how to follow up a revolutionary and innovative product with an even more desirable one. Microsoft gets it. This letter is a masterstroke of Microsoft's genius: bold promises for products and sales that don't exist yet. Buh-bye, Apple.

Your potential. Our passion.™

Jun 06, 08 - 01:31 pm Comment from: MacDaddy

When you don't have much to deliver you start bragging about passed... and that is what I heard in the letter.

Jun 06, 08 - 01:36 pm Comment from: Mad Mac Maniac

Sounds like a farewell letter to me.

The iPhone 2.0 is what all of us has been waiting for.

For instance, we learned from the iPod that 1.0 versions lack what people want or need.

So the smart masses have held off until iPhone 2.0 comes out. Apple had a hard time selling their inventory of 1.0's.

Now finally Apple has given in and will give us the REAL iPHONE.

GPS is just a start, more storage is necessary, or at least make different versions like the iPod, to meet people's needs and budgets.

I even suspect Apple will unveil a cheap flip type iPhone for those of us who "just need a phone".

For instance, I dropped AT&T;lately and their $65 a month phone bill.

I got a Tr******phone with pernament double minutes for $20. Then I got a I year and 400 (=800 w/double) minutes for $99.

I have only used 400 minutes in THREE MONTHS!!!


So lets say I use all 800 minutes in 6 months that equates to only $20 a month for mobile phone service INCLUDING THE PHONE!!!

It gets even cheaper after the six months because I won't need a phone, just the minutes!!

If I lose/drop/break the phone it's not a big expense to replace.

This IS WHAT APPLE NEEDS TO DO with a cheap iPhone version!!!

They WILL CONER THE MARKET!!!

Jun 06, 08 - 01:37 pm Comment from: Gabriel

Comment from: ChrissyOne

To our 50 handset makers...
To our 160 mobile operator partners...
To all our developer partners...

Notice how they don't give much of a shout out to their customers?

See what I mean?


LOL! I hadn't noticed that until you pointed it out. Granted, it's a letter sent to their partners, but even so, it sure fits the Microsoft pattern, doesn't it? They sure seem value everyone except their customers. At some point, they're going to have to address that blind spot of theirs, if they want to survive.

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