“The world’s two most valuable technology companies — Apple Inc. and Amazon.com Inc. — are shopping for cities in which to build new corporate campuses,” Tripp Mickle and Valerie Bauerlein report for The Wall Street Journal. “But with one of them, you would hardly know it.”

“Apple Chief Executive Tim Cook this month met secretly with North Carolina Gov. Roy Cooper to discuss possibly putting a major new customer-service facility in the Raleigh-Durham area, according to a person familiar with the meeting,” Mickle and Bauerlein report. “The undisclosed meeting was tucked into a very public agenda that included delivering Duke University’s commencement address, tweeting from Duke’s basketball stadium and taking selfies with shoppers at an Apple Store.”

“The secrecy of Apple’s effort contrasts starkly with Amazon’s approach. While Amazon’s effort to find a second headquarters city has proceeded with the fanfare of an Olympics host-city search, Apple is hunting for its newest U.S. location with the stealthy deliberateness it employs in developing a new iPhone,” Mickle and Bauerlein report. “Apple’s approach has advantages, says Jay Biggins, executive managing director at Biggins Lacy Shapiro & Co., a corporate location strategy firm. By limiting publicity, companies can exert more control over the process, avoid being overrun with outreach from cities and focus negotiations to get more of what they want, he says.”

Read more in the full article here.

MacDailyNews Take: For better or worse, there’s not a lot of Think Different™ in Apple’s conventional location search.

SEE ALSO:
LGBT groups seethe as Apple eyes North Carolina site for new corporate campus – May 18, 2018
Apple close to deal to build major new campus in North Carolina’s Research Triangle pending tax breaks – May 17, 2018
Apple quietly explores Northern Virginia for 20,000-employee campus – May 16, 2018
Apple to build new U.S. campus, pay record $38 billion repatriation tax – January 18, 2018
Apple gives employees $2,500 bonuses after President Trump signed the GOP’s Tax Cuts and Jobs Act – January 17, 2018
Looks like Apple is bringing nearly all of its $250 billion foreign cash back home to America – January 17, 2018
Apple plans to add $350 billion to U.S. economy and create over 20,000 new jobs over next 5 years, pay $38 billion in repatriated taxes, the largest ever made – January 17, 2018
Apple objects to North Carolina law company says discriminates against LGBTs – March 28, 2016
Apple CEO challenges home state of Alabama on LGBT rights – October 27, 2014
North Carolina lawmakers OK tax incentives for Apple Inc. – May 27, 2009
North Carolina lawmakers push to give Apple massive tax break for $1 billion server farm investment – May 23, 2009