“Apple began to pursue the prepaid market more aggressively in 2016, as the market research firm Gap Intelligence noted in September, and that pursuit has only grown more ambitious over the last year,” Gibbs reports. “The iPhone’s prepaid retail channel placements more than doubled from the second quarter of 2016 to the second quarter of 2017, growing from 15 SKUs to 46 SKUs, and they increased 35% from the first quarter of this year to the second quarter, according to fresh data from the San Diego-based firm.”
“Meanwhile, Apple secured a new prepaid distribution deal through Costco in the second quarter, and it increased prepaid retail placements at AT&T (up 200% quarter over quarter) and Best Buy (up 125% quarter over quarter),” Gibbs reports. “‘During 2Q17, one major trend was the rise of low-cost iPhone SE, 5S, and 6 models for prepaid,’ Wave7 noted in a recent report to subscribers, citing Gap Intelligence’s data. ‘Specifically, AT&T GoPhone, Verizon prepaid, Total Wireless, and Simple Mobile have all recently launched <$200 iPhone models, gap intelligence has reported, and MetroPCS recently launched the $199 32GB iPhone SE. For base models, Straight Talk as of 7/3 is selling the iPhone 5S for $99, the iPhone SE for $159, and the iPhone 6 for $199. Boost sells the iPhone 5S at $49.99 for porting customers.'"
Read more in the full article here.
“The iPhone SE made up a huge 5% of all smartphone sales in the US in the first quarter after release, and up to 10% of market share in the UK,” Chris Mills reports for BGR. “Data showed that a big portion of those buying the SE were new to Apple, which implies that the SE was successful in dragging in users who were previously using cheaper Android devices, or no smartphone at all.”
Mills reports, “While Apple has continued to eat the lion’s share of the high-end profits, it’s also starting to scoop up an increasingly large portion of the low-end phone market, which could challenge the very existence of smaller Android brands.”
Read more in the full article here.
MacDailyNews Take: It used to be that Android phones were for the poor, ignorant and/or stupid. Now, they’re just for the ignorant and/or stupid.
The poor man’s iPhone has become the stupid man’s iPhone.
Why settle for a pretend iPhone when the real thing is right there for the taking? It’s silly, counterproductive, and your messages are fscking GREEN. Awaken ye confused, hoodwinked masses!
If it’s not an iPhone, it’s not an iPhone.
Apple’s prepaid iPhone deals mean everyone can afford them – July 11, 2017
Apple lures Android users to upgrade to iPhone in new split screen ad campaign – May 31, 2017
Apple launches new Switch attack on Google’s Android – May 22, 2017
Russian hacker gang robbed Russian banks with over one million hacked Android phones – May 22, 2017
36 widely-used Android devices ship with malware preinstalled – March 14, 2017
The cost of free: More than one million Google Android devices hit by malware – November 30, 2016
Secret backdoor in U.S. Android phones sent location, text, contact data to China – November 15, 2016
Poor man’s iPhone: Android on the decline – February 26, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Why Android users can’t have the nicest things – January 5, 2015
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009