Apple has just launched new Switch attack on Google’s Android via a new section of Apple.com.

The first thing visitors see is: “Life is easier on iPhone. And that starts as soon as you turn it on.”

Apple then begins asking – and answering – questions that any refugee from the Land of Fragmentation and Malware would naturally have:

Will it be easy to switch to iPhone?
Yes, it will. There’s no need to save your stuff elsewhere before switching from Android. Just download the Move to iOS app from the Google Play Store and it securely transfers your content for you. That means things like your photos, videos, contacts, calendars, mail accounts, message history, and free apps — including Google Apps. And you can trade in your old smartphone, if eligible, for credit toward your new iPhone.

Is the camera as good as they say?
More pictures are taken on iPhone than any other camera in the world. We design the hardware and software together using second-to-none technology, so you can shoot amazing photos and videos in modes like Slo-Mo, Portrait, Time-Lapse, and more. iPhone also has cool features like Memories, which automatically compiles your favorite moments into a movie.

iPhone 7 Plus in Jet Black

iPhone 7 Plus in Jet Black

Why is iPhone so fast?
iPhone runs on high-performance chips that are custom-designed by Apple — including the most powerful chip ever in a smartphone. And because these chips are so efficient, iPhone delivers long battery life. Combine all that with the latest iOS updates offering smart new features, and everything you do on iPhone feels fast and fluid.

Will iPhone be easy to use?
You bet. Ease of use is at the core of everything Apple creates, and iOS is designed to be both simple and intuitive. With a swipe of your finger or a single tap, you can open apps, make a purchase with Apple Pay, or customize your iPhone. It also comes with the Tips app, so you can get the most out of your device.

How does iPhone help protect my personal information?
Privacy is a priority with Apple. Unlike many other phones, important data on your iPhone is encrypted from the start and protected by your passcode. Apple apps like Maps and Safari help to keep private all the places you go and the sites you visit, and Apple will not sell your information to anyone for any reason. Best of all we provide easy-to-install software updates that help to protect your device and your data from security threats.

What makes Messages so great?
The Messages app is both simple and powerful. It doesn’t just send messages — it also lets you hail rides, book restaurants, and even shoot lasers. All your conversations will be kept private, because every message is encrypted from end to end. And, of course, you can use other messaging apps like WeChat, WhatsApp, or Facebook Messenger, too.

Can I get help from a real person?
No matter where you are, we have real human beings ready to help. Whether you want to know more about switching, or about software on your new iPhone, Apple’s award-winning support team offers assistance of any kind. Just call a Specialist, chat online, or visit an Apple Store. There’s also an Apple Support app and a dedicated Twitter handle @AppleSupport.

Can I switch at an Apple Store?
Absolutely. Apple Specialists are friendly, knowledgeable, and ready to assist you in switching. They can activate your new iPhone with a carrier of your choice and help you transfer your important content to your new device. You can also attend How To sessions, which are part of the Today at Apple program, to learn how to do even more with iPhone.

What about the environment?
We think about the environment all the time. Every time you send an iMessage, make a FaceTime call, or ask Siri a question, those tasks are handled by Apple data servers running on 100 percent renewable energy. And when you switch to iPhone, we’ll even recycle your Android phone for you.

Will I love my iPhone?
iPhone has industry-leading satisfaction rates — in fact, 97 percent of people who have an iPhone say they love it.footnote 2 That’s a lot of smiling selfies. A lot of happy emoji. And a lot of people who are glad they chose the world’s most loved smartphone.

Trade in your current smartphone and get up to $260 in credit.

See Apple’s new Switch to iPhone page here.

In addition, Apple has debuted five new television ads in support of the “Why Switch” campaign:

 

MacDailyNews Take: If it’s not an iPhone, it’s not an iPhone.

SEE ALSO:
Russian hacker gang robbed Russian banks with over one million hacked Android phones – May 22, 2017
36 widely-used Android devices ship with malware preinstalled – March 14, 2017
The cost of free: More than one million Google Android devices hit by malware – November 30, 2016
Secret backdoor in U.S. Android phones sent location, text, contact data to China – November 15, 2016
Poor man’s iPhone: Android on the decline – February 26, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Why Android users can’t have the nicest things – January 5, 2015
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009

[Thanks to MacDailyNews Readers “Fred Mertz,” “Dan K.,” and “Gabe” for the heads up.]