New iPhone 7S images reveal Apple’s dual-proged strategy for Christmas 2017

“While the iPhone 8 is gathering the lion’s share of online attention with its curved screens and wireless charging, it’s not going to be the real hero of 2017 for Cupertino. Snapped alongside the 2017 flagship is the handset that will save Apple from the twin embarrassment of a late arriving and ridiculously high-priced smartphone,” Ewan Spence writes for Forbes. “Step forward the iPhone 7S.”

“The images,” Spence writes, “show three designs of iPhone. Adopting the nomenclature that has gained traction in the last few weeks, we have one design that shows a vertical cut-out suitable for a dual lens camera which is expected to be the iPhone 8. To the left is a larger model with a similar horizontal dual-lens cut out that feels like the iPhone 7S Plus. To the right is the smallest model with a single circular lens cut out. This presumably is the iPhone 7S.”

iphone 7s, iphone 7s plus and iphone 8 molds pictured next to each other

Spence writes, “While it’s not a confirmation, this leaked image is another compelling piece of evidence that Apple is planning a two-fold strategy for the back half of the year.” Recent reports suggest that the price for the iPhone 8 is going to skyrocket past the $1000 mark… Given the expected delay to the iPhone 8 that could push the retail release back into November (or even into December), Tim Cook and his team need to have something on sale for the bulk of the fourth calendar quarter and ahead of the festive period.”

Read more in the full article here.

MacDailyNews Take: Those rumors that Apple’s unannounced “iPhone 8” would be delayed into November/December and start at a price over $1,000 have been disputed in recent days by, guess what. more rumors. Divining Apple’s “strategy” based on such shifting sands is a fool’s errand. Apple is simply smartly covering all their bases and, along with a possibly upgraded iPhone SE, will offer a full-bodied iPhone lineup so users can choose the best iPhone for them.

Analyst: Apple’s ‘iPhone 8’ will start at $870, top out at $1,070 – May 22, 2017
You won’t have to wait until November to get your iPhone 8 – May 19, 2017
KGI’s Ming Chi Kuo predicts wireless charging for all three new iPhones – February 9, 2017


  1. APPLE, please consider writing a FACEBOOK replacement.

    FACEBOOK is a piece of crap and that company is evil.

    A simple FACEBOOK replacement would be adopted by me in a heartbeat, and I know many others would abandon FACEBOOK just a quickly if you would create something that offered similar features. It doesn’t have to be the greatest, just so long as it is not FACEBOOK!

    You have the capacity, the skills and there exist FACEBOOK clones out there. Buy one of them and just offer it as a “hobby” sharing site for Apple customers, as well as for those who don’t trust what FACEBOOK is doing with their information. Yo have to know there are a lot of people out there that don’t like FACEBOOK.

    How about it? You are one of only a few who is big enough to pull it off.

      1. tron,

        Yes, but FACEBOOK does serve a purpose, and for certain activities is pretty good to have. That is why I wish Apple would go ahead and make their own Facebook. I don’t see where it would hurt them and it could hurt Facebook, who certainly isn’t a friend of APPLE’s. And I don’t see where it would be such a big deal to produce and maintain.

        And besides, there are enough APPLE fans that many feel like I do and would jump the FACEBOOK-ship if there was a decent alternative, someone like APPLE, who was concerned about privacy and didn’t need to make all their money on the information they gleaned from customers.

        If APPLE put up a “hobby” apple-facebook site I would move there in a heartbeat while notifying all my friends that I was dumping Facebook and encouraging them to do likewise, for all the obvious reasons. Facebook is not a trustworthy organization.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.