“When Planet of the Apps producers Ben Silverman and Will.i.am first pitched their project to Apple, they went through much the same process as the app developers who would later appear on their show,” Natalie Jarvey reports for The Hollywood Reporter.. “Cue was sold on the concept, which takes viewers into the process of developing a mobile app and then raising a round of venture capital. Not only would Planet of the Apps help promote Apple’s App Store, but it fit with Apple’s growing interest in offering original programming to build up the audience for its Apple Music service.”

“Apple is putting that plan into action with Tuesday’s premiere of Planet of the Apps,” Jarvey reports. “The first episode of the series, which screened earlier in the day at Apple’s Worldwide Developers Conference, will hit Apple Music at 9 p.m. PT. The first episode will also be available for free on iTunes, as well as the Planet of the Apps website.”

Planet of the Apps features Jessica Alba, will.i.am., Gwyneth Paltrow, and Gary Vaynerchuk

Planet of the Apps features Jessica Alba, will.i.am., Gwyneth Paltrow, and Gary Vaynerchuk

“Hosted by Beats 1 DJ Zane Lowe, Planet of the Apps follows entrepreneurs as they prepare to pitch the venture capitalists at Lightspeed Venture Partners,” Jarvey reports. “Each episode starts with the developers making the case for their products in front of a panel of advisors — GOOP founder Gwyneth Paltrow, Honest Co. co-founder Jessica Alba, musician Will.i.am and entrepreneur Gary Vaynerchuk… The shows are being planned to bolster Apple Music, the company’s $10-per-month streaming service.”

Read more in the full article here.

MacDailyNews Take: There’s nothing like starting small and boring.

The “Meh” starts now™.

The first episode of Project Geeklight, a melange of Shark Tank and The Voice, is available for free for a limited time here.

Apple’s new TV show ‘Planet of the Apps’ searches for next breakout app – March 10, 2017
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Eddy Cue: ‘Planet of the Apps’ is another way to sell more Apple Music subscriptions – February 14, 2017
Apple debuts ‘Planet of the Apps’ trailer for new Apple Music series – February 14, 2017
Jessica Alba joins Apple’s ‘Planet of the Apps’ reality series – August 30, 2016
Gwyneth Paltrow, Gary Vaynerchuk and will.i.am Join ‘Planet Of The Apps’ as mentors – August 4, 2016
Open Thread: Will you watch ‘Planet of the Apps?” – July 15, 2016
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Why Apple might feel compelled to get into original content – September 2, 2015
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