“‘Planet’ is a word worth emphasizing from the title of Apple’s new TV show, ‘Planet of the Apps,'” Jon Erlichman reports for BNN. “This spring, Apple will premiere its first reality television series, which will shine the spotlight on a diverse pool of talented app developers.”

Erlichman reports, “Some have described ‘Planet of the Apps’ as a mash up of ‘Shark Tank’ and ‘The Voice.'”

MacDailyNews Take:

“Shark Tank” meets “The Voice” with Apps – and Macs, iPhones, and iPads! It’s “Project Geeklight” for Apple Music’s Apple nerds!MacDailyNews Take, February 14, 2017

“Contestants work with high profile, entrepreneurial mentors/judges including Jessica Alba, Gwyneth Paltrow, will.i.am, and Gary Vaynerchuk, for a chance to receive up to US$10 million in venture capital and featured placement in Apple’s App Store,” Erlichman reports. “The show will be distributed through Apple Music. Given that Apple’s subscriber-based music service is available around the world, the show’s producers felt it was important to give it a global feel.”

Erlichman reports, “Apple is planning to give successful apps from the show featured placement in the App Store.”

Read more in the full article here.

MacDailyNews Take: The “Meh” starts now™.

SEE ALSO:
Why Apple’s ‘Planet of the Apps’ totally misses the point of original programming – February 21, 2017
Apple dips toe into original content production but plans to get more aggressive – February 14, 2017
Eddy Cue: ‘Planet of the Apps’ is another way to sell more Apple Music subscriptions – February 14, 2017
Apple debuts ‘Planet of the Apps’ trailer for new Apple Music series – February 14, 2017
Jessica Alba joins Apple’s ‘Planet of the Apps’ reality series – August 30, 2016
Gwyneth Paltrow, Gary Vaynerchuk and will.i.am Join ‘Planet Of The Apps’ as mentors – August 4, 2016
Open Thread: Will you watch ‘Planet of the Apps?” – July 15, 2016
Apple calls for developers to star in reality show ‘Planet of the Apps’ – July 13, 2016
Dr. Dre to star in Apple’s first, sex-soaked scripted television series ‘Vital Signs’ – February 12, 2016
Apple looking to develop original TV series as part of new video strategy, sources say – January 29, 2016
Why Apple might feel compelled to get into original content – September 2, 2015
\Just because Apple may be getting into original content doesn’t mean it can produce good shows – September 1, 2015
Apple made ‘audacious bid’ for Top Gear trio of Clarkson, Hammond and May, but lost out to Bezos’ Amazon – September 1, 2015
Apple’s move into content creation could devastate Netflix and Amazon
Tuesday, September 1, 2015

Why would Apple want to make their own movies and TV shows? – September 1, 2015
Apple exploring entry into original entertainment production – August 31, 2015