“Apple now has a new TV show, a reality series showing app developers vying for new investment dollars. It’s called Planet of the Apps,” Edmund Lee reports for Recode. “Kitschy.”

“The series was designed to promote Apple Music, since that’s where the show will be distributed, but it’s actually a way to differentiate Apple Music from Spotify,” Lee reports. “Planet was produced by Ben Silverman, a former co-chair of NBC Entertainment who was also behind hit shows like Jane the Virgin and the U.S. version of The Office.”

We’re trying to do things that are unique and cultural… We think we have a real opportunity in the TV space to do that with Apple Music and shows and the things we’re trying to do aren’t being done by anybody else… – Apple’s Eddy Cue

Read more in the full article here.

MacDailyNews Take: “Unique?!”

Samsung couldn’t have done a better job of ripping off Shark Tank and The Voice.

We’ll have whatever Eddy’s having*!

*A 55-gallon drum of Pure Blind Luck, 190-proof.

Apple debuts ‘Planet of the Apps’ trailer for new Apple Music series – February 14, 2017
Jessica Alba joins Apple’s ‘Planet of the Apps’ reality series – August 30, 2016
Gwyneth Paltrow, Gary Vaynerchuk and will.i.am Join ‘Planet Of The Apps’ as mentors – August 4, 2016
Open Thread: Will you watch ‘Planet of the Apps?” – July 15, 2016
Apple calls for developers to star in reality show ‘Planet of the Apps’ – July 13, 2016