Eddy Cue: ‘Planet of the Apps’ is another way to sell more Apple Music subscriptions

“Apple now has a new TV show, a reality series showing app developers vying for new investment dollars. It’s called Planet of the Apps,” Edmund Lee reports for Recode. “Kitschy.”

“The series was designed to promote Apple Music, since that’s where the show will be distributed, but it’s actually a way to differentiate Apple Music from Spotify,” Lee reports. “Planet was produced by Ben Silverman, a former co-chair of NBC Entertainment who was also behind hit shows like Jane the Virgin and the U.S. version of The Office.”

We’re trying to do things that are unique and cultural… We think we have a real opportunity in the TV space to do that with Apple Music and shows and the things we’re trying to do aren’t being done by anybody else… – Apple’s Eddy Cue

Read more in the full article here.

MacDailyNews Take: “Unique?!”

Samsung couldn’t have done a better job of ripping off Shark Tank and The Voice.

We’ll have whatever Eddy’s having*!

*A 55-gallon drum of Pure Blind Luck, 190-proof.

Apple debuts ‘Planet of the Apps’ trailer for new Apple Music series – February 14, 2017
Jessica Alba joins Apple’s ‘Planet of the Apps’ reality series – August 30, 2016
Gwyneth Paltrow, Gary Vaynerchuk and will.i.am Join ‘Planet Of The Apps’ as mentors – August 4, 2016
Open Thread: Will you watch ‘Planet of the Apps?” – July 15, 2016
Apple calls for developers to star in reality show ‘Planet of the Apps’ – July 13, 2016


  1. So, they aspire to be MTV? This is beyond lame. Good GOD, so very, very far beyond lame. If they had a clue they’d start from scratch, their entire executive team is . . . just so LAME. Sigh.

  2. Eddie Clueless Cue’s content is not going to draw anything but flies. For the life of me I cannot understand how he still has his job. Maybe he has compromising pics of someone…hmm.

    Nothing Apple ties to it’s rental rap service (Beats dba Apple Music) is going to make me sign up to rent what I already own. Music worth listening to is worth owning, so maybe Rap/Hip-Hop and rental streaming are a good match. Your grandparents listened and enjoyed the music of their youth decades after the fact, your parents probably will. I doubt anyone will be paying rent to listen to “Chance The Rapper”.

    They say Washington DC Politics is Hollywood for ugly people. Rap is a music substitute for those who cannot sing or play a guitar, piano, etc.

  3. Instead of this crap, if Cook is serious about all his social justice bullshit, take a billion and go feed some people. All that money, and I have to watch Safari crashing. All that money and they make reality tv shows? Seriously? They could have the finest engineers from the 4 corners of the globe notwithstanding any stupid immigration ban. We could have computers that work like the ones on TV!

    But he gives us reality fscking tv.

    If you’re going to do it, at least bring back Queer Eye for The Straight Guy.

    Put from start to employable engineering courses on iTunes.

    Put on a show called “Call us about your bugs” and let engineers answer questions directly from the audience.

    Put on in depth programming documenting how Macs are used in the enterprise.

    He’ll show us how Macs are used inside Apple. Prove that they are more than just email
    Machines while Windows and Linux do all the real work.

    I swear Tim is in love with the cocktail set in Hollywood and wants to be a part of that world more than be CEO of Apple.
    At least that’s the way it seems. That guy is running around getting on tv more in a week than Jobs did his entire career.

  4. WTF…..At best embaressing…. and this goes against shows from HBO , Netflix and Amazon .. SHO…etc…??
    Are u kidding me… You cant do something original and cool. .. you might as well do nothing and spare yourself and us the embarrassment.

    Man… everything connected to Eddy is in one way or the other crap and convoluted …….why is he still there…….!

    And promoting music subscription through movies and tv series? Didnt you learn anything from the convoluted mess ITunes is?

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