“The research arm of the investment bank Citi released a report this morning with seven potential merger and acquisition targets for Apple. Tops on the list is Neflix, at an assessed 40% likelihood, Citi says,” John Koetsier reports for Forbes. “Elon Musk’s Tesla, on the other hand, is only 5% likely.”

“The full list of acquisition targets includes three media firms, three game developers, and, of course, one car manufacturer,” Koetsier reports. “Disney and Hulu are the media firms joining Netflix, while Activision, Electronic Arts, and Take-Two are the gaming companies.”

Ranked in order of likelihood:
• Netflix: 40%
• Disney: 25%
• Electronic Arts: 10%
• Activision: 10%
• Take-Two: 10%
• Tesla: 5%
• Hulu: 0%

Read more in the full article here.

MacDailyNews Take: Just because Apple could buy Netflix, doesn’t mean they should. However, Apple should definitely consider an upgrade in executive talent, by all means. They don’t have to buy Netflix to accomplish that. They just need to hire somebody who can negotiate deals as PlayStation Vue, SlingTV, DirectTV, Hulu, and YouTube TV executives have done already.

What is unique about Netflix? A handful of TV series are not worth $40 billion. Apple is perfectly capable of taking on Netflix without having to buy them, deal with integrating their employees, etc.

Until Apple actually buys Netflix, we’ll keep saying that Apple will buy Netflix for the same reason they bought Palm. — MacDailyNews, May 27, 2016

Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016

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Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
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Bernstein: Apple buying Netflix would be a waste of $50 billion – October 5, 2016
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Why Apple should buy Netflix – April 21, 2015
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The Netflix buyout battle: Apple vs. Time Warner – April 10, 2012