“In an interview with ABC News‘ Robin Roberts, Apple CEO Tim Cook made comments suggesting that augmented reality would be a future focus for Apple,” Mike Wuerthele reports for AppleInsider.

“‘There’s virtual reality and there’s augmented reality — both of these are incredibly interesting,’ Cook said in the interview. ‘But my own view is that augmented reality is the larger of the two, probably by far,'” Wuerthele reports. “While Cook was clearly more enthused about the commercial potential of augmented reality over virtual reality, Cook did not dismiss the possibility of VR being an option for the company to pursue in the future. ‘There’s some really cool areas there for education and gaming that we have a lot of interest in,’ Cook said of VR.”

Wuerthele reports, “Cook has previously commented on the potential of augmented reality for Apple in the long run.”

Read more in the full article here.

MacDailyNews Take: Cook is perfectly fine letting others screw around with half-assed implementations before Apple decides whether the market is worth revolutionizing and taking.

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