“Apple launched a redesigned Mac in Business webpage on Wednesday to better target its growing presence in enterprise, highlighting corporate success stories, a special section detailing its partnership with IBM and reworked marketing literature focusing on individual productivity apps,” AppleInsider reports.

“It’s ‘a brand new day for business,’ Apple boldly claims at the top of its new business-oriented Mac [webpage],” AppleInsider reports, “saying only 5 percent of users need phone support, compared to 40 percent for Windows boxes.”

“According to Fletcher Previn, IBM’s VP of Workplace-as-a-Service, the recent Mac rollout saves the company an average $270 per machine over Windows devices in deployment and security costs,” AppleInsider reports. “Along with IBM’s section, Apple pitches four main categories on its Mac in Business webpage, touting hardware and software benefits, compatibility with iOS devices, OS X platform features and ease of deployment.”

More info, screenshot, and link in the full article here.

MacDailyNews Take: Go, Mac, go!

It’s tough to imagine a bigger leap for put-upon workers than to go from crappy Windows PCs and antiquated, beard-of-buttons BlackBerry phones to Apple Macs, iPads, iPad Pros, iPhones, and Apple Watches. What a productivity booster!MacDailyNews Take, October 1, 2015

SEE ALSO:
Apple Macs replacing Windows PCs throughout enterprise at ‘unprecedented rate’ – survey of IT pros – December 9, 2015
U.S. CIOs see Apple taking more enterprise business – November 20, 2015
With powerful iPad Pro, Apple pushes further into the enterprise – October 1, 2015
Tim Cook: Apple’s enterprise business is already at $25 billion annually – September 29, 2015
Apple’s surprising new passion: The enterprise – September 9, 2015
The Apple+Cisco deal may change the world – not just the enterprise – September 1, 2015
Apple aims to boost enterprise iPad and iPhone sales with new Cisco partnership – August 31, 2015
Apple and Cisco partner to deliver fast lane for iOS enterprise users – August 31, 2015
Apple+IBM: Enterprise apps go wearable on Apple Watch – May 24, 2015
Apple+IBM’s MobileFirst strikes iPhone and iPad app partnership with China Telecom – April 2, 2015
Apple+IBM add 8 powerful new MobileFirst enterprise apps for iPad and iPhone – April 1, 2015
Apple+IBM partnership is more than a simple hardware distribution deal – February 28, 2015
UBS: Apple+IBM partnership set to expand – February 9, 2015
Apple+IBM: Apple spoils early, Big Blue’s later? – February 2, 2015
Apple+IBM seize the mobile moment to energize enterprise software – December 29, 2014