“Apple launched a redesigned Mac in Business webpage on Wednesday to better target its growing presence in enterprise, highlighting corporate success stories, a special section detailing its partnership with IBM and reworked marketing literature focusing on individual productivity apps,” AppleInsider reports.
“It’s ‘a brand new day for business,’ Apple boldly claims at the top of its new business-oriented Mac [webpage],” AppleInsider reports, “saying only 5 percent of users need phone support, compared to 40 percent for Windows boxes.”
“According to Fletcher Previn, IBM’s VP of Workplace-as-a-Service, the recent Mac rollout saves the company an average $270 per machine over Windows devices in deployment and security costs,” AppleInsider reports. “Along with IBM’s section, Apple pitches four main categories on its Mac in Business webpage, touting hardware and software benefits, compatibility with iOS devices, OS X platform features and ease of deployment.”
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MacDailyNews Take: Go, Mac, go!
It’s tough to imagine a bigger leap for put-upon workers than to go from crappy Windows PCs and antiquated, beard-of-buttons BlackBerry phones to Apple Macs, iPads, iPad Pros, iPhones, and Apple Watches. What a productivity booster! — MacDailyNews Take, October 1, 2015
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