Apple revamps Mac in Business webpage with focus on success stories

“Apple launched a redesigned Mac in Business webpage on Wednesday to better target its growing presence in enterprise, highlighting corporate success stories, a special section detailing its partnership with IBM and reworked marketing literature focusing on individual productivity apps,” AppleInsider reports.

“It’s ‘a brand new day for business,’ Apple boldly claims at the top of its new business-oriented Mac [webpage],” AppleInsider reports, “saying only 5 percent of users need phone support, compared to 40 percent for Windows boxes.”

“According to Fletcher Previn, IBM’s VP of Workplace-as-a-Service, the recent Mac rollout saves the company an average $270 per machine over Windows devices in deployment and security costs,” AppleInsider reports. “Along with IBM’s section, Apple pitches four main categories on its Mac in Business webpage, touting hardware and software benefits, compatibility with iOS devices, OS X platform features and ease of deployment.”

More info, screenshot, and link in the full article here.

MacDailyNews Take: Go, Mac, go!

It’s tough to imagine a bigger leap for put-upon workers than to go from crappy Windows PCs and antiquated, beard-of-buttons BlackBerry phones to Apple Macs, iPads, iPad Pros, iPhones, and Apple Watches. What a productivity booster!MacDailyNews Take, October 1, 2015

Apple Macs replacing Windows PCs throughout enterprise at ‘unprecedented rate’ – survey of IT pros – December 9, 2015
U.S. CIOs see Apple taking more enterprise business – November 20, 2015
With powerful iPad Pro, Apple pushes further into the enterprise – October 1, 2015
Tim Cook: Apple’s enterprise business is already at $25 billion annually – September 29, 2015
Apple’s surprising new passion: The enterprise – September 9, 2015
The Apple+Cisco deal may change the world – not just the enterprise – September 1, 2015
Apple aims to boost enterprise iPad and iPhone sales with new Cisco partnership – August 31, 2015
Apple and Cisco partner to deliver fast lane for iOS enterprise users – August 31, 2015
Apple+IBM: Enterprise apps go wearable on Apple Watch – May 24, 2015
Apple+IBM’s MobileFirst strikes iPhone and iPad app partnership with China Telecom – April 2, 2015
Apple+IBM add 8 powerful new MobileFirst enterprise apps for iPad and iPhone – April 1, 2015
Apple+IBM partnership is more than a simple hardware distribution deal – February 28, 2015
UBS: Apple+IBM partnership set to expand – February 9, 2015
Apple+IBM: Apple spoils early, Big Blue’s later? – February 2, 2015
Apple+IBM seize the mobile moment to energize enterprise software – December 29, 2014


  1. In the real world we go between hardware and operating systems and could care less who made the product. In the real world, the work’s the thing.

    In the real world, platforms are used for their strengths.

    none of our colleagues cares a lick who made w2hat.They are skilled in multiple platforms and technologies.

    In a company full of Windows machines viruses are not an issue. We use the same virus protection on Mac and PC. We get mission critical work done every single way.

    No one can tell what kind of machine made our work.

    We would like to think that the talented people who work with us made the work.

    1. Depends on the job, I suppose. Quality, well-made tools are prized by craftsmen of every guild. The companies some of them work for, however, prize only a well-formed balance sheet, and so provide only “good enough” or even substandard tools. Those are lousy places to work.

  2. BS You do work with the tools that best suit your purpose and that you want to use. I used Windows machines until I was in my late 20s, I get a visceral, negative reaction to that OS now. Good for you that you don’t care, for my work Mac and OS X is ideal.

    1. Every time I see you comment you’re insulting people or calling their opinions “BS”. O_o
      Leave that stuff to the fandroids, people are entitled to their views.
      I have PC using friends and none are miserable, I just think they’d be even happier on a Mac.

      1. Your own view is based on your own experience, having friends that don’t mind Windows and aren’t miserable. Others of us have had the reverse experience, especially creatives, consultants and I.T. support staff. You have to consider that a small sample may not be representative of the whole workforce.

        1. With respect, I know hundreds of PC people.
          One uses a home-brew PC and also works at Apple. My own brother is in IT (99.999% PC) and uses Mac exclusively at home… etc, etc, etc.

          Of course I recognize that even that is not scientific but still, just because our tastes lean towards Cupertino’s tech ideals that does not mean that everyone’s should.

          My bro’s take is that Macs are a pain in the neck for bigger businesses (for many and varied reasons that he explains but I do not understand) and this is purely a matter of Apple’s unwillingness to bend to certain customer’s wills.

          For example: It was Apple that ditched the Xserve, suffering poor sales after refusing to offer competitive support. This after *many* IT guys campaigned for them. To add insult to injury, Apple gave a grand total of three months’ notice. The tech equivalent of a good hard slap on the face.

          Sadly Apple panders to some and ignores others, and you never know if you’re next for the cold shoulder. One VERY good reason not to be too pumped about stuff like Health Kit.

  3. Could you say that again please?

    According to Fletcher Previn, IBM’s VP of Workplace-as-a-Service, the recent Mac rollout saves the company an average $270 per machine over Windows devices in deployment and security costs


    the recent Mac rollout saves the company an average $270 per machine over Windows

    Well DUH! Apple gear always (as in ALWAYS) beats comparable competitive gear in ROI (Return On Investment) and TCO (Total Cost of Ownership). THAT is why its shelf price is higher and its total cost is CHEAPER than alternatives. Very old news.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.