“Apple is in an outright war with Google and lawsuit wins against Samsung while helpful to the tune of a few hundred million dollars are great, to compete with Android the company must attack the very core of Google which is search. DuckDuckGo is the more secure alternative to Google Search. It isn’t as robust or as useful but at least the chairman of the company didn’t say that if you don’t want people to know what you are doing online, maybe you shouldn’t be doing it in the first place,” Rich Tehrani writes for TMCnet. “While Google spreads itself thinner and thinner, the opportunity may exist to take on their core competency.”

“In order to compete with Google, you need to at least think the way they do,” Tehrani writes. “Google does search amazingly well. In addition, they have been buying content like Zagat’s and scraping other content to keep searchers within the Google home page – not needing to go to particular websites for more detail.”

“Bing hasn’t been a strong counter to the company and Google is a monopoly for all practical purposes,” Tehrani writes. “For competitive reasons, Apple should be the number one choice as an acquirer of DuckDuckGo…”

Read more in the full article here.

MacDailyNews Take: If you really want to wage thermonuclear war, wage thermonuclear war.

Related articles:
Why Google really, truly, deeply hates Apple – May 30, 2014
Is Apple’s next big thing search? – April 7, 2014
Why doesn’t Apple do its own search engine? – March 13, 2014
DuckDuckGo launches ‘DuckDuckGo Search and Stories’ for iPhone and iPod touch – June 27, 2013
DuckDuckGo search engine surges 33% in wake of PRISM scandal – June 20, 2013
Pure search engine DuckDuckGo sees usage soar – November 12, 2012