“According to comScore Google’s February 2014 share of search was a very steady 67.5%, with Microsoft’s Bing search engine light years behind, holding onto 18.4%,” Reschke writes. “Yahoo! was the only other search provider to reach over 10%. Why would Apple ever choose to enter such a mature market? The only way to obtain market share is to steal from a competitor — a space Google is laser focused on never relinquishing.”
“In order for Apple to succeed in the search engine business, Apple’s version must work differently — in other words Apple’s search would need to leapfrog the competition, becoming a disruptive force that changes user behavior en mass,” Reschke writes. “And that is probably the only thing holding Apple back from entering this lucrative market.”
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