“The ‘anonymous’ search engine DuckDuckGo is getting a boost off the PRISM scandal that is putting big tech companies like Google and Apple to shame,” Cadie Thompson reports for CNBC.

“DuckDuckGo, a search engine that claims it gives its users complete anonymity, has seen a 33 percent increase in users since the NSA news broke over a week ago, said founder and CEO Gabriel Weinberg on CNBC’s Closing Bell Tuesday,” Thompson reports. “‘We always knew people didn’t want to be tracked, but what hadn’t happened was reporting on the private alternatives and so it’s no surprise that people are making a choice to switch to things that that will give them great results and also have real privacy,’ Weinberg said.”

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Thompson reports, “Basically, most tech companies store user information—like searches, email account data, searches on social platforms—in data warehouses, so that it can be accessed again. But DuckDuckGo opts to throw any of that information away and not to save it, Weinberg said. Big tech companies — like Facebook, Microsoft, Yahoo and Apple — all were subject to thousands of government inquiries about user information. DuckDuckGo, though, didn’t have the government knocking on their door. ‘We had zero inquiries and the reason for that is because we don’t store any data,’ Weinberg said. ‘So if they come to us—which they know because it’s in our privacy policy—we have nothing to hand over, it’s all anonymous data.’”

Read more in the full article here.

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