“Apple and Samsung’s purported desire to create a ‘smart’ watch to pair with their smartphones seems to be an incredibly dumb idea. The two, usually wise, companies would be making a grave mistake entering the low-margin cellular accessory market, where the competition is fierce and the barriers to entry are incredibly low,” Cyrus Sanati writes for Fortune. “Furthermore, the utility of such a device seems questionable, likely appealing to a limited subset of consumers of unfashionable geeks and pudgy weekend warriors.”

“Knowing how Apple works, if it does launch an ‘iWatch,’ it will probably be just one watch that comes in a variety of colors. The unimaginative Samsung will most likely just copy whatever Apple does to the letter. That means that both products, which will probably have the same features as all those watches mentioned above, will appeal to a narrow subset of consumers who really dig its design and who believe it will fit their style,” Sanati writes. “Both are tall orders–something that even the mighty Apple, will have a hard time trying to deliver.”

Read more in the full article here.

MacDailyNews Take: As we wrote when the last fool tried to pooh-pooh something they have not yet seen:

Apple doesn’t enter markets in order to perpetuate the status quo. Apple enters markets in order to disrupt them, because they’ve invented a better way. If Apple releases a smartwatch, it won’t be like “other companies.” [Articles like Sanati's are] the musing[s] of someone who’s totally unfamiliar with, or ignoring, the way Apple has operated through history… As with everything else, if Apple doesn’t think they’re bringing something new to the table, a game-changer, then they won’t enter a market. (At least, they shouldn’t, if they’re still being run correctly, which we believe they are.) This goes for watches, TVs, streaming radio, and anything else the rumor sites can dream up.

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