Despite being a relatively small and young industry, the market for virtual reality and augmented reality-based devices…
Tag: Project Titan
Golfshot introduces Golfscape AR augmented reality feature exclusive to Apple’s iOS devices
Golfshot’s augmented reality feature Golfscape AR is now available for all iOS users of the Golfshot app…
Where Apple could crush the autonomous driving race
Last week, we reported on the autonomous-driving partnership between Apple Inc. and Volkswagen…
Apple’s autonomous vehicle fleet grows to 62 vehicles in California
Apple is aggressively developing its self-driving technology…
Tesla poaches executives from Apple, Amazon, and more
Tesla today announced a number of key hires the company has made over the past several weeks…
Apple’s autonomous vehicle project may be closer to fruition than it appears
It seems that Apple takes self-driving tech seriously, as the company continues to increase…
Google buys 20,000 SUVs, Apple gets two dozen VW vans
A few years ago, I chatted to a senior Volkswagen AG manager who’d been involved in discussions with Apple Inc….
Apple now has 55 self-driving cars testing in California
Apple has, again, expanded its fleet of autonomous cars in California…
Apple again met with California DMV executives last month to talk autonomous driving
California DMV executives requested a meeting with Apple on March 16, 2018…
Apple’s fleet of self-driving vehicles has nearly doubled this year
Apple doesn’t appear to be slowing down on its mysterious self-driving car technology testing…
I can’t wait to use a virtual iMac
iPhones will eventually become trucks, the people who use them will do lots with them…
Inside Cupertino’s upcoming breakthrough product: Apple Glass
Apple is working on something big. And if all goes according to plan, that something could eventually replace the iPhone…
Apple moves toward what could be its greatest victory
Having played a lot of chess, I like to think about the probable strategy of secretive companies…
Apple has added 24 self-driving Lexus SUVs to its fleet since April 2017
Apple Inc. has expanded its California self-driving test fleet to 27 vehicles as it accelerates…
Apple, Facebook, and Google met with AR headset parts suppliers during CES 2018
Companies are racing to be the first to get lightweight augmented reality glasses into consumers’ hands…
Apple looks to be leasing Chrysler’s old proving grounds to test their autonomous vehicle tech
Over the last several months, Apple has been recruiting automotive test engineers and technicians…
Apple computer scientists disclose self-driving vehicle research
Research by Apple Inc. computer scientists on how self-driving cars can better spot cyclists and pedestrians…
Apple continues work on autonomous vehicle challenges
What happens when an autonomous car needs to make a decision between crashing into another car, or that child crossing the street?
Apple acquires Canadian augmented reality headset startup Vrvana
As Apple reportedly ramps up work to ship an augmented reality headset in 2020…
Apple working on rear-facing 3D time-of-flight sensor for 2019 iPhone
Apple Inc. is working on a rear-facing 3-D sensor system for the iPhone in 2019…
What problems will Apple’s AR glasses need to solve?
Apple is developing AR glasses, and an OS to make them useful…
Apple working on augmented reality headset running ‘rOS’ to ship as early as 2020
Apple aims to have technology ready for an augmented-reality headset in 2019 and could ship a product as early as 2020…
U.S. Senate panel approves self-driving car legislation
A U.S. Senate panel on Wednesday unanimously gave the green light to a bill aimed at speeding the use of self-driving cars…
17 autonomous vehicle engineers leave Apple for self-driving car startup Zoox
A group of automotive engineers has left Apple Inc. for self-driving car startup Zoox Inc…
New Apple SUVs with humungous autonomous driving LIDAR system spotted
Apple has had several Lexus SUVs equipped with sensors and cameras out on the road to test its self-driving software platform…
Apple scales back its ambitions for a self-driving car
As new employees were brought into Apple’s secret effort to create a self-driving car a few years ago…
Apple R&D spends almost $3 billion on self-driving and augmented reality
The most talked about, at least by Apple executives, is augmented reality…
Apple’s R&D spending hasn’t been this high since three years before iPhone launched
Apple Inc.’s new 10th Anniversary iPhone is still sight unseen, yet a glance…
Apple Car could run traditional automakers off the road
Apple’s brand extends far beyond technology and coolness…
Apple said to be working on electric car batteries
Apple is reportedly working to produce electric car batteries with…
Apple is working with Hertz to test its self-driving technology
Apple Inc. is leasing a small fleet of cars from Hertz Global Holdings Inc. to test self-driving technology…
Apple might have to make its own vehicles to succeed in autonomous driving
Apple has revealed that it’s working on self-driving car technology…
Apple’s ‘Project Titan’ remains as fuzzy as ever
We have known for a long time that Apple is working on an autonomous car project…
Tim Cook says Apple is focusing on an autonomous car system; does not rule out making own vehicles
After years toiling away in secret on its car project, Apple Inc. Chief Executive Officer Tim Cook…
CEO who sold furniture to Steve Jobs now aims Ford Motor Co. at the future
Jim Hackett once sold office furniture to Apple Inc. co-founder Steve Jobs…
Apple’s self-driving car spotted on the 101 in Palo Alto
For the last few weeks, Apple has been testing its autonomous driving software in three Lexus RX450h SUVs…
What if Apple becomes Tesla before Tesla becomes Apple?
The streets of Silicon Valley are becoming more crowded with self-driving cars…
Yes, Apple is building a car
Apple is going pedal-to-the-metal on building a car and for good reason…
Apple isn’t working on a car, they’re working on something much bigger
The automotive market is valued at anywhere from $5 trillion to $15 trillion…
CarKit: Apple’s ‘Project Titan’ really a ‘HomeKit for cars’ rather than an actual vehicle?
Apple’s interest in cars dates back to at least 2008…
Elon Musk: Robot software will make Tesla worth as much as Apple
Elon Musk thinks his robot software can make Tesla Inc. worth as much as Apple Inc…
Apple wants California DMV to shroud public reports about Apple’s autonomous vehicle tests
Apple has asked the California DMV to alter the rules that require it…
