As Apple reportedly weighs another ad network bid, some industry figures are skeptical of the company’s chances…
Tag: mobile advertising
Apple looks to expand advertising business with new ad network for apps
Apple Inc. is looking to expand its digital-advertising business, people familiar with the matter said…
Is Apple’s new, smaller iPhone SE bad for mobile advertising?
Apple today announced its smallest smartphone ever in the iPhone SE, which comes in at 4 inches…
Axel Springer goes after Apple iOS 9 ad blockers in new legal battle
Axel Springer has a history of fighting back against ad-blocking software that threatens its publications’ business models…
Apple’s Coherent Navigation acquisition a big boost to Apple Maps
Coherent Navigation was founded in 2008 by a group engineers from Stanford and Cornell…
Advertisers prepare to invade smartwatches
Anticipating a boom in wearables after the introduction of the Apple Watch, digital advertising agencies are rushing to create ads…
Android finally inches past Apple’s iOS in mobile ad revenue
Android, Google’s mobile operating system, has finally topped Apple’s iOS…
Apple bringing iAd to Latin America
iAd, Apple’s advertising platform for apps on iPhone, iPad, and…
Yahoo buys Flurry for over $200 million
The deal marks one of the largest acquisitions by Chief Executive Marissa Mayer…
Apple opens iAd workbench to all Apple ID users, introduces short video ads
Apple is making its advertising ecosystem more accessible…
Apple’s iAd becomes first major mobile ad network fully accredited by Media Ratings Council
During the auditing process, iAd demonstrated accurate reporting…
Google updates AdMob SDK for Apple’s iOS to drop UDID support
Google has finally released an update for its AdMob advertising SDK for iOS…
IDC: Facebook’s domination of U.S. mobile advertising market threatens Google
Facebook is leading other mobile publishers…
Online advertising spending to surpass newspapers and magazines combined by 2015
Online advertising expenditures will continue to lead the market…
Former Apple iAd exec Mike Owen now CRO at AdColony
Another former executive from Apple’s iAd business has made a move…
Study: iPhone remains on top of mobile advertising for three years running
The iPod touch and iPad both also ranked well…
