“Apple today announced its smallest smartphone ever in the iPhone SE, which comes in at 4 inches and is a cheaper alternative (starting at $399) to the company’s iPhone 6S and 6S Plus,” Christopher Heine reports for Adweek.
“Since studies have shown that small mobile screens challenge brand marketers’ ability to communicate effectively with consumers, we asked industry players the following question: Is the new iPhone bad for mobile advertising?” Heine reports. “The answers were more mixed than one might anticipate.”
Here are seven interesting points-of-view that they shared:
1. This is bad for direct marketers
2. Brands must really buckle down on relevancy
3. Wrong, guys, the iPhone SE is a good thing
4. Just add this development to mobile’s pile of problems
5. These iPhone SE users will still watch videos like crazy
6. The ‘phablet’ era is dead, or long live the phablet?
7. Phones are kind of like hemlines
Much more in the full article here.
MacDailyNews Take: 4-inches is plenty big enough for mobile advertisers.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]