“Android, Google’s mobile operating system, has finally topped Apple’s iOS in mobile ad revenue, according to a report released Tuesday by Opera MediaWorks,” Lance Whitney reports for CNET.
“Stats from the report covering the first quarter of 2015 show Android with a share of 45.77 percent of all revenue generated by advertisements across mobile devices throughout the world,” Whitney reports. “That number gave Android a narrow lead over iOS, which scored a worldwide share of mobile ad revenue of 45.44 percent. Also, since April 2014, Android has been outgunning iOS in mobile ad traffic. Android’s current share of traffic is 65.17 percent, according to Opera MediaWorks, while iOS’ share is just 22.34 percent.”
“The report found that iOS is still tops in monetization. That means iOS devices have a higher ratio of revenue to ad impressions, or the number of times an ad is viewed,” Whitney reports. “For example, the iPad generates the highest revenue per impression of any device measured by Opera MediaWorks. Monetization levels are higher for iOS because the iPhone and iPad have larger market shares in regions such as the US and Western Europe, where ad rates are higher.”
Read more in the full article here.
MacDailyNews Take: Took ’em long enough!
“Android” outnumbers iOS 4-to-1, but, tellingly, they’re basically tied in ad revenue.
Top Smartphone OS by Installed Base end of 2014:
• Android: 1.6 billion
• iOS: 395 million
Source: TomiAhonen Phone Book 2014
Google built a platform that depends heavily on advertising support, but sold it to the very type of customer who’s the least likely to patronize ads. – MacDailyNews, November 26, 2012
Apple’s App Store widens revenue lead over Google Play – April 15, 2015
Poor man’s iPhone: Android on the decline – February 26, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Why Android users can’t have the nicest things – January 5, 2015
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009