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Tag: autonomous driving

Check out the Lexus that Apple’s using to test their self-driving car tech

Friday, April 28, 2017 2:32 pmFriday, April 28, 20171 Comment

Almost two weeks after Apple Inc. secured permission to test its autonomous-car technology…

Apple is hiring NASA engineers

Wednesday, April 26, 2017 11:25 amWednesday, April 26, 20174 Comments

Apple is hiring former NASA and Tesla employees as part of a self-driving car initiative…

Apple hires NASA Augmented Reality guru

Tuesday, April 25, 2017 11:31 amTuesday, April 25, 2017No Comments

Apple has hired Jeff Norris, a specialist in the new technology from NASA…

How Apple is training testers for self-driving Apple Car

Monday, April 24, 2017 3:55 pmMonday, April 24, 20173 Comments

Apple has outlined a plan to train operators of self-driving cars in documents submitted to…

Apple permit reveals self-driving car testers include NASA roboticists

Monday, April 24, 2017 11:27 amMonday, April 24, 20178 Comments

Apple Inc.’s plan for autonomous vehicles calls for putting more-senior engineers in all of its cars…

Apple’s self-driving car test program revealed in new document

Friday, April 21, 2017 4:55 pm5 Comments

Last week Apple was granted permission to publicly test self-driving car technology…

Leaked document details Apple employee eye injuries, hints at Apple AR glasses

Thursday, April 20, 2017 4:40 pm13 Comments

An incident report compiled by an Environment Health and Safety contractor working for Apple…

Apple began working on augmented reality glasses more than a year ago, sources say

Monday, March 27, 2017 11:26 amMonday, March 27, 20175 Comments

Apple is gearing up to create a pair of augmented reality glasses that could one day replace the smartphone…

Apple is working on several AR products, including glasses, but first in iPhone, sources say

Monday, March 20, 2017 9:59 amMonday, March 20, 201712 Comments

Investors impatient for Apple’s next breakthrough will be happy to know that Cook is very serious about A…

How Apple might deliver Augmented Reality on the iPhone

Wednesday, March 1, 2017 12:56 pmWednesday, March 1, 201714 Comments

Last year, a large consumer audience was introduced to AR via Pokemon Go…

Apple CEO Cook sparks predictions of augmented reality in iPhone 8

Monday, February 27, 2017 4:28 pmMonday, February 27, 201710 Comments

Apple Inc. CEO Tim Cook believes augmented reality will be as big for technology as smartphones…

Apple’s iPhone 8 with embedded AR would mark a key transition point

Wednesday, February 22, 2017 5:35 pmWednesday, February 22, 201716 Comments

Beyond the well-understood feature upgrades like OLED and wireless charging…

Apple CEO Cook offers clues to Apple’s Augmented Reality strategy

Tuesday, February 14, 2017 4:47 pm22 Comments

Apple CEO Cook sees AR as a better technology than VR…

Apple CEO Cook on Augmented Reality: ‘I regard it as a big idea like the smartphone’

Friday, February 10, 2017 5:34 pmSaturday, February 11, 201724 Comments

Tim Cook has been having quite the week. On Monday and Tuesday he was whistlestopping round France and Germany…

Why Apple will make smart glasses

Wednesday, January 25, 2017 5:32 pmWednesday, January 25, 201740 Comments

It’s hard to picture Apple selling smart glasses. But it’s also hard to picture them not doing it…

Apple working to integrate Augmented Reality capabilities into iPhone’s Camera app

Thursday, November 17, 2016 12:12 am7 Comments

Apple has a team of people working on integrating augmented reality functionality…

No, Apple’s next big thing won’t be smart glasses

Wednesday, November 16, 2016 2:01 pmWednesday, November 16, 201611 Comments

Apple is working on glasses that include augmented-reality features…

Apple Specs: Smart glasses that people will want to wear

Wednesday, November 16, 2016 9:01 amWednesday, November 16, 20167 Comments

Apple is seriously exploring the idea of developing a pair of smart glasses that can present users with…

Samsung’s $8 billion Harman purchase will be seen as an Apple blunder decades from now or something

Tuesday, November 15, 2016 2:58 pm31 Comments

Samsung’s purchase of Harman is strategically sound, worth the $8 billion, and positions Samsung…

Apple considers move into smart glasses

Monday, November 14, 2016 9:48 pmWednesday, November 16, 201621 Comments

Apple Inc. is weighing an expansion into digital glasses, a risky but potentially lucrative area of wearable computing…

Samsung buys automotive electronics-maker Harman for $8 billion to take on Apple, Google

Monday, November 14, 2016 12:01 pmMonday, November 14, 201616 Comments

Samsung Electronics is buying automotive electronics-maker Harman International Industries for $8 billion…

Apple granted another Augmented Reality head-mounted display patent

Thursday, November 10, 2016 3:26 pmThursday, November 10, 20161 Comment

Today the US Patent & Trademark Office published yet another continuation patent from Apple that reveals further…

Ming-Chi Kuo: Apple will have a 3-5 year lead in augmented reality; use as part of an autonomous driving system

Wednesday, November 2, 2016 9:28 am2 Comments

A KGI note suggests that Apple’s focus on augmented reality (AR) instead of virtual reality (VR) will give the company…

Apple said to develop car operating system in Canada

Tuesday, October 25, 2016 3:33 pmTuesday, October 25, 201614 Comments

Apple Inc. has dozens of software engineers in Canada building a car operating system, a rare move…

Apple scales back ‘Project Titan,’ effort no longer includes building own car

Monday, October 17, 2016 9:25 am33 Comments

Apple Inc. has drastically scaled back its automotive ambitions, leading to hundreds of job cuts and a new direction that…

Project Titan: Magna engineers working with Apple to develop ‘Apple Car’

Thursday, September 15, 2016 4:26 pmThursday, September 15, 201633 Comments

About a dozen Magna engineers have been working with the iPhone-maker’s team in Sunnyvale to develop a vehicle…

Apple’s Bob Mansfield reboots Apple Car project, lays off several dozen employees

Saturday, September 10, 2016 11:09 am26 Comments

Apple has shuttered parts of its self-driving car project and laid off dozens of employees…

Apple Car: Everything we know about Apple’s mysterious ‘Project Titan’

Friday, July 29, 2016 5:33 pmFriday, July 29, 201616 Comments

It’s 2016, and Apple’s mysterious, oft-buzzed about car project is still tucked away under the…

Apple Car: An operating system licensed to other auto-makers?

Friday, July 29, 2016 11:26 amFriday, July 29, 201620 Comments

Apple is no longer solely focused on building its own autonomous vehicle, but also on developing an operating system…

Apple hires founder of QNX with Apple Car project increasing focus on self-driving software

Thursday, July 28, 2016 3:58 pmThursday, July 28, 201627 Comments

Apple Inc. has hired the founder and former chief executive officer of QNX as new leadership…

Unlike Maps, Apple TV and Apple Watch, Cupertino can’t ship Apple Car as an unmarked beta

Monday, July 11, 2016 11:37 am31 Comments

Tesla is hot. It’s CEO is hot. I do, however, have some cause for concern…

Porsche CEO: An iPhone belongs in your pocket, not on the road

Monday, February 1, 2016 11:27 am24 Comments

The CEO said that Porsche did not need to team up with any big technology companies…

Recent hire hints at ‘digital license plates’ for Apple’s electric car project

Thursday, November 5, 2015 9:52 pm11 Comments

Among Apple’s hundreds of recent hires with automotive experience, the company hired a veteran software engineer…

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