“Porsche does not plan to join luxury carmakers who are trying to develop self-driving vehicles, its chief executive told a German newspaper, indicating differences between large premium brands and sports car companies,” Maria Sheahan, Andreas Cremer and Edward Taylor report for Reuters.
“The comments from Porsche Chief Executive Oliver Blume show that some car makers believe their drivers want to remain firmly in control at the wheel,” Sheahan, Andreas, and Taylor report. “‘One wants to drive a Porsche by oneself,’ Blume said in an interview with regional newspaper Westfalen-Blatt published on Monday. ‘An iPhone belongs in your pocket, not on the road,’ Blume added, saying that Porsche did not need to team up with any big technology companies.”
MacDailyNews Take: Dude, you’ve already teamed up with Apple:
Sheahan, Andreas, and Taylor report, “Stuttgart-based Porsche, which stresses the performance and feel of its cars in its marketing, does plan to offer hybrid versions of all its models in the foreseeable future as it struggles to lower emissions across the fleet.”
Read more in the full article here.
MacDailyNews Take: Sounds vaguely familiar.
We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in. – Palm CEO Ed Colligan, commenting on then-rumored Apple iPhone, Nov. 16, 2006
Ed is currently spending more time with his family.
Porsche chooses Apple Car Play over Android Auto because of Google’s rampant data collection demands – October 6, 2015