Apple Car: Everything we know about Apple’s mysterious ‘Project Titan’

“It’s 2016, and Apple’s mysterious, oft-buzzed about car project is still tucked away under the ‘ideas that may or may not happen in this lifetime’ section of the company’s filing cabinet,” Sophie Kleeman writes for Gizmodo.

“Despite a powerful rumor mill—former Apple board member Mickey Drexler once claimed it was Steve Jobs’ ‘dream’ to make an iCar, and reports have repeatedly materialized over the years that Apple was in various stages of building its own vehicle — we’re still waiting, and the will-they-or-won’t-they nature of the project has us asking if we’ll ever see the vehicular version of Sasquatch,” Kleeman writes. “But a handful of recent reports featuring big-name hires and new plans have nudged the car rumors back into view, and now we’re yet again left wondering what the hell Apple is up to.”

Kleeman asks, “So, what’s really going on with the mythical Apple car?”

Read more in the full article here.

MacDailyNews Take: A good compendium of “Project Titan” info, rumors, and links.

Interns, we’ve never meant this more: TTK!

Apple Car: An operating system licensed to other auto-makers? – July 29, 2016

Apple hires founder of QNX with Apple Car project increasing focus on self-driving software – July 28, 2016
Apple taps Bob Mansfield to oversee Apple Car project – July 25, 2016
Apple veteran Steve Zadesky overseeing electric-car project leaving company – January 22, 2016
Apple is building their largest startup ever – October 1, 2015
Why it’s time for an Apple Car – October 1, 2015
The deeper reason for an Apple Car – September 23, 2015
Volkswagen emissions scandal spotlights need for an Apple Car – September 23, 2015
Morgan Stanley: Apple Car, if true, ‘one of the most important moments in transportation’ – September 22, 2015
Former GM Vice Chairman Bob Lutz: Apple Car ‘is going to be a gigantic money pit’ – September 22, 2015
Apple speeds up electric-car efforts, aims for 2019 ‘ship date’ – September 21, 2015
Apple meets California DMV officials to discuss ‘autonomous vehicle’ – September 18, 2015
Documents confirm Apple is building self-driving car, Project Titan further along than many suspect – August 14, 2015
Apple Car development proceeds apace – July 27, 2015
Apple hires veteran Fiat Chrysler auto industry executive – July 20, 2015
What’s up with Carl Icahn’s sudden obsession with the Apple Car? – May 18, 2015
Survey: 77% of hybrid or electric vehicle owners would likely buy an Apple Car – May 13, 2015
Apple’s ‘Project Titan’ could reshape the auto world – February 22, 2015
Bob Mansfield’s new role at Apple is to focus on chips – August 3, 2013
Is Apple flying the pirate flag again? Mansfield move means something special is in works – August 1, 2013
Gruber: Nothing to read between the lines, Bob Mansfield really is working on ‘special projects’ for Apple – July 29, 2013
Apple’s Bob Mansfield to focus on ‘special projects’ – July 29, 2013
Apple removes SVP Bob Mansfield from executive team; will remain at Apple reporting to Tim Cook – July 28, 2013
Un-retired: Why Bob Mansfield is back at Apple in a big way – November 1, 2012
Tim Cook takes full control of Apple: John Browett and Scott Forstall out; Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi get expanded responsibilities – October 29, 2012
Apple CEO Tim Cook expands executive team, Senior VP Hardware Engineering Bob Mansfield will not retire – August 27, 2012
Brain drain? Apple’s Bob Mansfield is 2nd key exec to leave since Steve Jobs died – June 29, 2012
Bob Mansfield, Apple’s senior vice president of Hardware Engineering, to retire; Dan Riccio to take over – June 28, 2012


  1. Oh, my. It seems with every passing day that Apple Car is becoming less and less a reality. I can believe Apple designing AutoOS, but building an actual automobile solo. Please, don’t make me laugh. Apple can’t produce a Mac without vintage technology, sells an out of date Cinema Display, and lost iPhones’s market share.

  2. In the words of Crooked Hillary Rotten Clinton:


    That is all.

      1. As someone that wishes Trump would go away, you don’t need to be a Trump supporter to believe that Hillary is crooked and rotten. Half the Democratic electorate feels the same.

  3. You can bet that under Tim Cook’s leadership, the Apple car will only turn left and you have to insert a dildo up your butt to start the engine.

    Southpark foretold the Apple car. Check out “IT” by Mr. Garrison.

  4. “In April, the company posted its worst quarterly results in 13 years.”

    Bullcrap! Perhaps if you consider only YoY percentage decline – a comparison to a blowout year of upgrades. However, f you consider unit sales and profits and such, Apple did quite well. I am tired of the doom and gloom. Apple is doing well and I, for one, am not ready to extrapolate one unfavorable annual comparison into a disastrous downwards trend.

    Relax folks. If you own AAPL and are worried, then go ahead and sell it and find an investment that does not keep you from sleeping at night. Otherwise, ignore the FUD and churn guys and rely on your own judgment regarding Apple’s health and future.

    1. On the flip side, Samsung is lauded as killing Apple again with double digit YoY growth after having an abysmal 2015.
      I really do think most analysts are retarded.

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