“What was once discussed within certain technology circles is now in mainstream news,” Neil Cybart writes for Above Avalon. “Apple is building a startup focused on designing an electric car. When compared to previous product initiatives, Apple is embarking on its most ambitious project in its history.”

“In recent years, there has been much debate surrounding the factors that have contributed to Apple becoming the most valuable company in the world. There is growing evidence that Apple is confident it still has the keys to success,” Cybart writes. “The startup team Apple is putting together and the corporate values that support such a team will determine Apple’s ultimate success in the automobile industry.”

“Steve Zadesky appears to be playing a major role in Apple Car development. In addition, Jony Ive and Marc Newson will likely play a pivotal role in coming up not only with Apple Car’s design, but also the materials and manufacturing processes involved in such a product,” Cybart writes. “Apple’s ultimate success with Project Titan will depend not on whether Apple can build autonomous features into an automobile or come up with a breakthrough user interface. Rather, those features are byproducts of the much bigger product that Apple is trying to build: the best team of automotive experts in the world.”

Much more in the full article here.

MacDailyNews Take: If you foster the right environment, the chances for magic increase significantly.

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