“Speculation about whether Apple will build a vehicle has been a favorite topic of conversation in the tech and auto worlds all year. It’s also dominated the news at some auto shows, without Apple being present,” Doug Newcomb writes for PC Magazine. “The rumors have been fanned by comments from Apple execs, the company hiring hundreds of automotive engineers and a meeting with BMW officials to tour its i3 electric car factory In May, it was revealed that Apple made inquiries into using GoMentum Station, a 5,000-acre former Navy weapons station east of San Francisco that’s now a secure testing facility for autonomous and connected vehicles.”

“Last week, meanwhile, it was discovered that Apple senior legal counsel Mike Maletic met with the California DMV to review ‘autonomous vehicle regulations,'” Newcomb writes. “Then on Monday, The Wall Street Journal reported that Apple’s car efforts were now a “committed project” with an eye on a 2019 ship date.”

“Apple has move[d] into other markets before, from portable music players to smartphones, only to redefine and dominate them,” Newcomb writes. “Entering the auto industry is complex and expensive (though if anyone can afford it, Apple can), but here are three reasons why the company has picked a perfect time to do it.”

  1. Technology is transforming automotive
  2. Shared mobility is the wave of the future
  3. The auto industry is ripe for disruption

Read more in the full article here.

MacDailyNews Take: Whatever it is, it’ll offer something(s) unique and be priced accordingly.

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