“Apple Inc. has tapped a highly regarded senior executive who helped bring to market many of Apple’s signature products to oversee its fledgling automobile project, according to people familiar with the matter,” Daisuke Wakabayashi reports for The Wall Street Journal. “Bob Mansfield had stepped back from a day-to-day role at the company a few years ago, after leading the hardware engineering development of products including the MacBook Air laptop computer, the iMac desktop computer, and the iPad tablet. Apple now has Mr. Mansfield running the company’s secret autonomous, electric-vehicle initiative, code-named Project Titan, the people said.”

“Until recently, Mr. Mansfield—who, along with design chief Jony Ive, was one of the few executives to appear in Apple’s carefully-crafted product announcement videos—had all but retreated from the company aside from the occasional visit, these people said. Earlier this month, employees at Apple noticed in the company directory that all the senior managers on the car project were now reporting to Mr. Mansfield, they said,” Wakabayashi reports. “Mr. Mansfield’s reassignment brings a leader with a record of delivering challenging technical products to market to an effort that has been mired in problems, according to people familiar with the project.”

“Mr. Mansfield has a reputation within Apple as a data-driven decision maker who enjoys complex projects,” Wakabayashi reports. “However, one person familiar with Mr. Mansfield cautioned that his involvement isn’t necessarily a sign that the car project is ready to move forward at an accelerated rate, noting that he has killed projects in the past.”

Read more in the full article here.

MacDailyNews Take: Bob, Bob, he’s our man, if he can’t do it, nobody can!

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