Apple ditched Intel in 2021, and it’s really paying off

Apple, in the process of dumping Intel of out their Mac lineup, launched two more M1-based Apple Silicon Macs in 2021, including an all-new iMac and the new MacBook Pro with even more powerful M1 pro and M1 Max chips.

M1, M1 Pro, and M1 Max form a family of chips that lead the industry in performance, custom technologies, and power efficiency.
Apple’s advanced M1, M1 Pro, and M1 Max form a family of chips that lead the industry in performance, custom technologies, and power efficiency.

Todd Haselton for CNBC:

Apple’s decision to ditch Intel paid off this year.

Following the divorce from Intel, Apple has launched far more exciting computers which, paired with an ongoing pandemic that has forced people to work and learn from home, have sent Apple’s Mac business soaring.

The first M1 Apple chip was launched in 2020 in a MacBook Air laptop. It was more powerful than Intel’s chip while offering longer battery life and enabling a fanless design, which helped keep Apple’s new MacBook Air even quieter. It proved to be an early success.

In April 2021, CEO Tim Cook said during the company’s fiscal second-quarter earnings call that the M1 chip helped fuel the 70.1% growth in Apple’s Mac revenue, which hit $9.1 billion during that quarter… Apple’s fiscal Q2 earnings in January will give an indication of how well all its new computers are selling.

But it’s clear the move from Intel has allowed Apple to move full speed ahead with its own chip development, much like it does for iPhones and iPads, the latter of which has yet to be matched by any other tablet on the market. It’s no longer beholden to delays that plagued Intel, which started to lag behind AMD with its new 7nm chips. And Apple has full control over its “stack,” which means it can design new computer hardware and software together, instead of letting the power of another company’s chips dictate what its computers can and can’t do.

MacDailyNews Take: As we wrote back in May, well before Apple unveiled the M1 Pro and M1 Max in October:

PC makers who’ve already been left in the dust, embarrassed by Apple’s initial M1 foray, will be left distantly behind, alone and shamed, by Apple’s next slew of world-beating Mac releases. 🙂

Intel snail

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11 Comments

    1. Applecnutnyc is reborn as AppleBS. We know who the real BS’er is, he has BS in his name. A disgraceful loser, whose every post exposes just how true and apt his name is. What a looooser!

  1. Apple dumps Intel and suddenly Intel is spending many tens of billions of dollars on new chips, new foundries and whatever else they can get their hands on. Seriously, it’s almost like a whole new company after slacking off for years and giving Apple a whole lot of crappy, overheating chips which Apple was blamed for using in their Macs.

    Intel will definitely be putting out chips that are more powerful than what Apple can produce even if they have to be overclocked or specially binned to show incredible benchmark specs. They’ll do this just to show Apple made a mistake of using their own chips. Intel’s ultimate revenge. Apple only wanted to build efficient chips they could use in their computers but Intel is going for blood and they’re willing to use huge amounts of cash to get it.

    There’s going to be daily Alder Lake benchmarks that are ever higher until Apple Silicon no longer has top scores in any synthetic benchmark. Apple probably doesn’t care as long as Macs run cool and do the things they were meant to do.

    1. Since this is the first of the Apple chips, and they will be the slowest ones, wouldn’t a comparison of placement in the inventory be the Intel i3 and maybe low end i5 chips?

        1. The current chips are competitive, they will be the lower end of Apples range of processors as they expand upward. All of them will be faster than their Intel counterparts. It was a comparison of placement in inventory, not performance.

    2. Alder Lake is already 1.5x faster.

      All true. But there’s more than Intel in the game, though Intel preserves upgradability. I care about power consumption from a desktop as much as I care about thinness. For mobile there’s ARM, in,y everything is faster.

      Thanks to Apple for embarrassing everyone into action.

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