Apple to pull iPhone 6 and 6 Plus models, raise entry prices in sharp India reset

“Apple will stop selling the iPhone 6 and 6 Plus in India and move out of small stores and outlets where sales don’t exceed 35 units per month, three senior industry executives said,” Writankar Mukherjee reports for The Economic Times. “The strategy is to reinforce Apple’s premium positioning in the Indian market and increase the entry price of iPhones by more than Rs 5,000 [US$72] with the iPhone 6s and 6s Plus.”

“The iPhone maker had offered the iPhone 6 (32 GB) — introduced in 2014 — at about Rs 24,900,” Mukherjee reports. “The equivalent iPhone 6s version costs Rs 29,900. Apple has progressively increased the entry-level pricing in India from Rs 21,000 last year for the iPhone SE, which it took off brick-and-mortar shelves to shed the ‘discounted brand’ tag, the executives said.”

“‘It wants to reinforce the brand’s ‘premiumness’ in the Indian market and increase average selling prices. Apple has no plans to immediately drop prices of iPhone 6s, which is locally manufactured,’ an executive said,” Mukherjee reports. “The iPhone 6s is made in India through contract manufacturer Wistron, which also makes limited quantities of iPhone SE sold mostly online. The government has approved Wistron’s Rs 5,000-crore plan to produce the top-end iPhone models in the country.”

Read more in the full article here.

MacDailyNews Take: Because, as our own SteveJack explained this rather concisely years ago:

Apple sells premium products at premium prices to premium customers.SteveJack, MacDailyNews, October 23, 2012

If you can’t afford an iPhone, you can’t afford an iPhone.

You do not what to be a user of cut-rate devices, unless you want the type of R&D that delivers products that are woefully behind in performance like, for example, Android phones.MacDailyNews, September 19, 2017

No one wants a ‘cheap’ iPhone: Apple sells premium products – December 10, 2018
Apple thrives by going upscale: It is Economics 101 – September 26, 2018
Apple doesn’t do low budget – August 27, 2018
Morgan Stanley: Apple benefits when they raise prices – September 19, 2017


  1. “MacDailyNews Take: Because, as our own SteveJack explained this rather concisely years ago:

    Apple sells premium products at premium prices to premium customers. — SteveJack, MacDailyNews, October 23, 2012”

    And that’s why Apple’s iPhone sales are down, March 2019. And remember, the 1% is just that, only 1%.

  2. “Apple sells premium products at premium prices to premium customers.”

    That’s pretty much the antithesis of what Steve observed was all about. And the notion of “premium customers” is nothing more than a bunch of elitist claptrap.

    Here’s Apple’s philosophy under Jobs, which I daresay is a far different vision than SteveJack:

    “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

    1. But Jobs was describing intellectual 1%es while Steve Jack was describing moneyed 1%ers. So your conclusion quoting SJ does not fit, but maybe I don’t understand your point.

      1. Jobs wasn’t describing intellectuals. He was describing creatives, misfits, rebels and troublemakers.

        Those who think that Apple has turned into a premium brand catering to the wealthy, to the exclusion of of those Jobs referred to simply amplify the misdirection of Apple under Cook, and the possibilities that unfolded under Jobs’ leadership.

        Apple’s technology should never just be for the benefit of the wealthy (“premium people”). Nor should it be referred to as “premium price”. Once upon a time Apple hardware could be sold into the Windows environment based on a cheaper “ROI” (return on investment) or “TCO” (total cost of ownership). I don’t have a problem with notion of “premium products” as Apple products tended to be the best available, and to some degree still are.

        So yeah, I think that SteveJack’s Apple is a far different Apple universe than either Jobs or I lived in. And one neither I, nor millions of “creatives, misfits, rebels and troublemakers” want anything to do with. So if Apple wants to lose the brilliance of Jobs, and turn Apple in to nothing more than a luxury brand selling expensive products to the 1%, well, then it will become irrelevant.

  3. It’s so premium that I had my iPhone stolen by some racist jackass. I now have to temporarily use an Android Crapphone until this BS gets sorted out. Anyone who has to steal an iPhone isn’t a customer Apple wants and is better off with an Android.

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