“UBS maintains a Buy rating on Apple, but cuts the target from $225 to $210,” Brandy Betz reports for Seeking Alpha.
“Analyst Timothy Arcuri says iPhone purchase intention is ‘down across the board’ with particular weakness in the U.S. and China,” Betz reports. “The firm’s proprietary survey showed U.S. buying intent dropping to a five-year low, matching the iPhone 6S. Only 18% of respondents planned to buy a new iPhone in the next year, down from 21% last year and the 17% of October 2015.”
Betz reports, “The survey included 6,900 consumers across five countries and happened after the XS and XS Max were launched.”
Read more in the full article here.
MacDailyNews Take: So, what’s the margin of error on this survey? (crickets)
Also, 18% does not “match” the 17% from the iPhone 6s-era (2015) survey (which is 3 years ago, not 5). It’s one percentage point higher and given that the range being discussed here runs from 21% to 17%, that’s worth quite a bit. One percentage point of a four point range is worth 25%, in fact. Again, all of this could be in the margin of error, of course, which is not disclosed in this or any other report we can find.
Specious arguments based on nebulous data are useful tools for Apple shorts and other fomenters.
Lastly and oh by the way, just this past June, UBS analyst Steven Milunovich wrote in a note to clients that Apple is more than just iPhones. “We think the narrative is shifting from iPhone units to a consistent franchise with low single-digit hardware growth augmented by higher-margin, faster-growing services,” Milunovich wrote while raising his target price to $210 from $190.
What’s changed that’s worth $300+ billion in market value? Unit sales reporting and pretty much nothing else.
Now, can we please see this get talked down to below $170, pretty please?
Don’t get mad at the manipulators. Understand them, learn to recognize when their playbook goes into effect, and profit from their actions. — MacDailyNews, November 27, 2018
AAPL is like a buoy. Quick, it’s back on the surface! You there, analyst, and you, too, swim down and tug on the chain! Drag it under… lower, lower… Good! Now, quick, everybody jump on, and we’ll take a ride back up to the top again! — MacDailyNews, January 9, 2012
At the most basic level, it’s extremely simple: Pump, then dump. Foment, then buy. Rinse, lather, repeat as the SEC sleeps. — MacDailyNews, April 26, 2012
Even if a particular data point were factual it would be impossible to accurately interpret the data point as to what it meant for our overall business… There is just an inordinate[ly] long list of things that would make any single data point not a great proxy for what’s going on. Apple CEO Tim Cook, January 23, 2013
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Here’s why Apple is ending unit sales reporting of Mac, iPhone, and iPad – November 28, 2018
The end of iPhone, Mac, and iPad unit sales reporting is not bad news for Apple – November 27, 2018
Is Warren Buffett adding to Apple under $175? – November 26, 2018
Explaining the recent Apple selloff, and why the stock looks undervalued – November 23, 2018
Apple is no longer worth anywhere near one trillion dollars – November 23, 2018
Apple to lower iPhone XR pricing in Japan in order to boost sales – November 23, 2018
Why the bad news on Apple keeps on coming – November 23, 2018
In the darkest hour of Apple’s ‘white-knuckle period,’ some investors are loving it – November 21, 2018
Misreading Apple’s supply chain and iPhone XR demand – November 15, 2018
iPhone XR production cuts not due to soft demand – analyst – November 10, 2018
Nikkei claims iPhone XR production cuts, Apple stock drops over 3% – November 5, 2018