Around 1 in 5 Android phone owners plan to switch to an Apple iPhone

“New data from Merrill Lynch indicates that a large percentage of top Android brand users now intend to switch to an iPhone in their next purchase,” Daniel Eran Dilger reports for AppleInsider.

“Analyst Horace Dediu tweeted out a chart of data compiled by Merrill Lynch Global Research on 32,523 smartphone users ranging from Apple, Blackberry, and Google to a series of global Android licensees: HTC, Huawei, Lenovo, LG, Motorola, Oppo, Samsung, Vivo, Xiaomi, and ZTE,” Dilger reports. “For each maker, the most popular choice among users for their next phone was another model from the same maker. Among iPhone buyers, that figure was 70 percent. For Samsung and Huawei users, 53 and 54 percent respectively planned to stick with their brand. Just 42 percent of Google owners planned to buy another one, while other brand owners expressed even less loyalty… Blackberry and Google represented very small groups in the survey, with less than 50 users.”

“Apple was the most popular brand among switchers. Of the top five Android brands globally, 15 to 25 percent said they planned to buy an iPhone next,” Dilger reports. “Among Android brands, the intention to switch to iOS has grown dramatically while loyalty to Android has softened.”

Apple's all-new 5.8-inch iPhone Xs starting at $999 and 6.5-inch iPhone Xs Max starting at $1099
Apple’s all-new 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max

 
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16 Comments

  1. I can’t understand the change of loyalty. Don’t these people love being victims of Google’s machinations and evil intent? Could care less about security and their personal data? Love to tell themselves how superior their inferior knockoff is?

    1. Lots of otherwise smart people DON’T read ANYTHING about security and snooping on your online habits.

      I’ve talked to a lot of them and their answer is “I don’t do anything that’s secret.” I’ve asked about ordering at a checkout or online with their phone and it is mostly silence.

      1. True. Tim Cook preaching about privacy and data protection is a waste of time. Free services are more important to most users than anything else. Most people have absolutely nothing worthwhile to hide and wouldn’t care if their personal info was pasted all over the internet. People in love with social media love to have their personal data spread around for everyone to see. They’re always happy to let people know what they’ve got or what they’re doing. Yuck.

        Too many smartphone users on buses, subways and even in the street talk so loud as to let everyone know their business like they were some celebrities. I’m sick of listening to all their ‘private/personal’ BS.

        1. You’re talking about material things being stolen. They probably understand theft of tangible items but non-tangible things likely have little value to them.

      2. As you know it’s not a matter of them committing criminal acts so not worrying about whether anything in that regard is revealed but their precious financial and personal data you hardly want the world to know about.

        I suspect many of these are in the millennial and younger dept. who haven’t a clue about why security is a great thing.

  2. “For each maker, the most popular choice among users for their next phone was another model from the same maker. Among iPhone buyers, that figure was 70 percent.”

    I would have expected a bit higher than 70% for Apple. Still, 70% is a lot better than the mid-50s or below.

  3. A LOT of people choose Android because of the price. They don’t need the best, only something adequate (think: Teenagers). Also, in the 3rd world they simply can’t afford an iPhone, so there will always be a market for bottom feeders…

    But I, too, was surprised that 30% of iPhone users plan to switch to Android. That seems high, but it’s clearly possible…

  4. One in five Android smartphone users intend to switch to an iPhone? That doesn’t seem likely at all. Maybe they have some intentions but will probably never actually switch. Most Android device users are trying to cut costs and they’re not going to get that with an iPhone unless they’re going to buy a used, older model. Third-worlders will probably never even see an iPhone. I’m sure they quite happy using $100 Android smartphones.

    Apple’s iPhone will continue to lose market share for years to come. Apple is going keep raising iPhone prices, which will send even more smartphone users to some cheaper-priced Android device. Hardly anyone cares about privacy or unauthorized use of personal data so Apple won’t get many people to switch for that reason.

    1. That’s nice to hear but Wall Street analysts are still pumping both Google and Facebook with high target prices. That’s what I’m going by. Data-collection companies are some of the most valuable companies on Wall Street for a good reason. Consumers are absolutely addicted to free services and most consumers will never give them up. Facebook is living proof of that. Multiple data breaches and almost no one has deleted their Facebook accounts. I doubt even most Facebook investors are ready to bail.

    1. That would be 500 million new users and that can never happen. Apple’s share price would likely explode if they could pick up an additional 5 million new users in a quarter. iPhone sales have hit a huge wall as there simply aren’t enough wealthy people left to support increased iPhone sales.

  5. No surprise. Android (lolipop, gelato, sugar poops, or whatever) is a dreadful user experience and seems to be getting worse. (Wife had a Samesong, then had an iP6 and now has another Android with latest OS. Frustrating, slow and intrusive are the main descriptors, that can be repeated on a public forum)

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