“Apple is gearing up for a revamp of its iPhone lineup, but it’ll need to do a lot more to catch its rivals in some of the world’s hottest smartphone markets,” Rishi Iyengar reports for CNN. “The company’s signature device has failed to gain a strong foothold in countries like China and India, as well as other markets in Asia, where most of the growth in smartphone sales is coming from.”
“By contrast, Asia offers huge potential. Hundreds of millions of people in the region have never bought a smartphone, but so far Apple has largely missed out on the opportunity,” Iyengar reports. “The iPhone accounts for only 2% of smartphone sales in India and between 8% and 10% in China — the world’s two biggest markets — according to industry estimates. It also has a small share of other Asian markets with huge potential, accounting for 5% of sales in Vietnam, 8% in Thailand and just 1% in Indonesia in the past year, according to IDC.”
“Prices are already Apple’s biggest challenge in India, where around 800 million people have yet to experience the internet, and most of them will likely do so through smartphones. The country is one of the world’s most expensive places to buy Apple devices, with increased tariffs pushing the price of an iPhone X to $1,700 earlier this year,” Iyengar reports. “That puts it out of reach of most Indians, who earn less than $2,000 a year on an average.”
Read more in the full article here.
MacDailyNews Take: Unit share is but one measure of “growth” and it’s not the most important measure, either.
Little Mikey had a lemonade stand. Okay, it was a kiosk. He sold 100 (8 oz.) cups yesterday for 10-cents each. He spent 11-cents per cup for artificial lemon flavoring, corn syrup, and the paper cups. He used tap water because it was free. Threw it all together in a big plastic pail. He’s out a buck for all of his trouble. Boy, that was a lot of work for less than nothing!
Around the block, little Steve runs a lemonade stand, too. It’s all blonde wood and very clean. He sold 50 (24 oz.) glasses yesterday for 50-cents each. He spent 20-cents per glass on fresh-squeezed lemons, pure cane sugar, spring water (mixed with the utmost care), and some very nice glassware (he buys in bulk and gets a good price). He took home $15 yesterday.
He’s currently building his newest stand right where Mikey’s used to be. – MacDailyNews, April 23, 2009
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Apple iPhone took more than half of worldwide smartphone revenue share in Q417, a new record – February 15, 2018
Strategy Analytics: Apple has shipped 1.2 billion iPhones in the past 10 years; $760 billion in global revenue to date – September 8, 2017
Apple took 83% of smartphone market profits in calendar first quarter – May 16, 2017
How important is Apple’s iPhone market share? – May 29, 2017