Apple said to discontinue iPhone SE in Q318

“Despite what turned out to be disappointing sales of Apple’s newer iPhones this year, the company is ramping up production of the next models like never before, according to analysts John Donovan and Steve Mullane with the boutique research firm BlueFin Research Partners,” Tiernan Ray reports for Barron’s. “‘Despite angst surrounding the 2018 September releases, one common thread we continually uncover is the lack of concern for overall demand for 2018-2019,’ write the analysts. ‘In fact, we continue to see potentially larger 2019 builds (not vetted) due to the lack of upgrade activity over the past few years resulting in a pent-up demand for the new devices.'”

“Without citing sources, the duo write that Apple is planning for 91 million units to be built, combined, of three new models of iPhone in the latter two calendar quarters of this year, to be followed by another 92 million units in the first two quarters of next year. The iPhone X would presumably be discontinued in Q3 of this year, and the cheaper ‘iPhone SE’ would also go away,” Ray reports. “That 92 million units in the first two quarters of next year is ‘far larger than normal cycles,’ they write.”

MacDailyNews Take: Yes, because it’s time for users to graduate from old iPhones with Home buttons en masse.

“The three new models to which they refer are described by the analysts as the ‘iPhone 9,’ presumed to be an LCD-based phone, and two different models of OLED-based devices, ‘iPhone 11 and 11 Plus,'” Ray reports. “The analysts opine the newer models might get people off the fence: ‘The iPhone 11 Plus should satisfy those unhappy with the iPhone X due to size concerns, while the iPhone 9 device should satisfy more budget-conscious buyers and the aforementioned extension of the iPhone 8 model builds will round out a fairly extensive line-up. We continue to hear that upgrade activity over the past.'”

Read more in the full article here.

Mi Mix 2 with Full Active LCD display
Mi Mix 2 with Full Active LCD display
MacDailyNews Take: Yeesh. Those are some awful names. Who’s going to buy an “iPhone 9” a year after “iPhone X (10)” launched? Nobody. This is the perfect year for Apple to fix their awful iPhone naming scheme once and for all.

Again, name ’em like you name Macs, Apple:

• iPhone (2018)
• iPhone Plus (2018)
• iPhone Pro (2018)

The iPhone (2018) features a 5.8-inch OLED display. The iPhone Plus (2018) features a 6.1-inch Full Active LCD with extremely narrow bezels. The iPhone Pro (2018) features a mammoth 6.5-inch OLED display and Apple Pencil support.


Apple’s next-gen 6.1-inch iPhone said to sport MLCD+ display – May 10, 2018
Ming-Chi Kuo: Apple’s next-gen 6.1-inch LCD iPhone will not include 3D Touch – April 27, 2018
Apple’s next-gen LCD iPhone could be $200 cheaper than OLED counterparts – April 24, 2018
Ming-Chi Kuo: Apple to unveil two 6.1-inch LCD iPhones this year; one budget-priced at just $550, another with dual-SIM capability – April 18, 2018
Liquidmetal? Apple supplier experimenting with metal case for 6.1-inch LCD iPhone for 2018 – December 7, 2017
Apple may use Full Active LCD over OLED to create next-gen bezel-less iPhones – September 28, 2017
Apple supplier Japan Display wins $640 million from government-backed fund to boost OLED tech as Apple eyes new iPhone display – December 21, 2016
Japan Display CEO hints at strong Apple orders ahead of new iPhone launch – September 3, 2015
Japan Display and Apple to build new $1.4 billion plant for iPhone Retina displays – March 6, 2015


  1. I would like a smaller iPhone X.

    That would rock. Maybe some lower-end features, but not terrible. Example: not a lame camera. Maybe a lack of 3D Touch?

  2. Why do all these so-called experts think that demand for the SE is driven by price? It seems obvious to me that most SE users chose it because it is small enough for one-handed operation. A big cheap phone is not a replacement, and a huge phone is even less of one.

      1. You’d -kill- for a smaller iPhone X?

        What an awful turn of phrase, I’d kill for people to stop using such murderously life-ending language.


    1. I don’t care about one handed operation. I love my SE because it fits so easily into my pockets. I like how small it is. I normally use two hands when using it.

  3. I wonder if Coco the Gorilla was given a chance to learn iPhone? If it were, Apple could have called one iPhone model the Coco Gorilla phone.

  4. MDN is exactly right about fixing the iPhone naming convention that has been totally screwed up and confusing for years. I have an iPhone SE, LOVE IT, bought on day one March 31, 2016. If God forbid Apple discontinued the SE this year — I would look into selling my current model and buy the latest SE model. So it would be extremely helpful to both buyers and sellers to know the exact date of release and eliminate PITA research. For example: iPhone SE 2016 (first quarter). iPhone SE 2018 (third quarter). Common sense, problem solved …

  5. The reason I bought the iPhoneX was the the small footprint. I miss the home button, and the power button on the top. I also miss the headphone jack. But then, I try to do professional work on my iPhone.

  6. I really hope that this rumor about the iPhone SE is dead wrong, I love the size of my SE and will buy a new version of the same phone if Apple discontinues it.

  7. My wife was the last to get an iPhone because they were not comfortable in her hand. When the SE came out she finally agreed to get one. There was also a very good deal on SE’s at ATT that we were able to use to swap out the land line at home – and save $40+ a month. Not everyone wants a semi-tablet up against their ear.

  8. I want a 4″ phone, no matter what it is called or price. Samsung really fooled pipeline Tim to THINK everyone on earth wants a huge phone. Most of my friends and I do NOT want huge phones. Keep the 4″ and offer it with as a site with new phones, or continue to be unfocused and lazy and make a SE2… many are waiting for a 4″

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