Why a supersized Apple streaming video bundle just might work

“It’s no secret that Apple is assembling a video service to rival the likes of Amazon Prime, Netflix, and Hulu,” Michale Simon writes for Macworld. “With more than a dozen shows reportedly in development and a multi-year deal with talk show megastar Oprah Winfrey, an Apple Video announcement is seemingly imminent, possibly even arriving alongside the new iPhones in September.”

“What is decidedly more secretive is how we’ll get the new service and how much it will cost. A new report in The Information attempts to shed some light on the first part. Sources tell the publication that Apple is planning to bundle all of its services into one giant subscription, combining Apple Music, iCloud storage, and a new magazine-style news service with its video offerings,” Simon writes. “Apple version of Amazon Prime (without the 2-day shipping), offering a little something for everyone. And if it’s priced right, it just might work.”

“My best guess is Apple will offer all three services [Apple Music, Apple Video, Apple News] for $10/month individually, and then bundle them all into an Apple Media service with 100GB of cloud storage for $20 a month, or a discounted rate of $200 a year.”

Read more in the full article here.

MacDailyNews Take: Yup.

Why not have an “Apple TV” service to go along with “Apple Music” and sell each separately with the option to bundle both at a better price? For example, $9.9/mo. each or $14.99/mo. for both?MacDailyNews, June 27, 2018

We’d really like to see a way to pay for all of the Apple services we choose for one price. Give us a bunch of tick boxes and let us choose our combination of iCloud storage, Apple Music, iTunes Match, etc. and let us pay a single price for all of our choices.MacDailyNews, October 17, 2016

Apple reportedly considering subscription bundle of Apple Music, News and original video content – June 28, 2018
Apple is building a media platform like we’ve never seen before – June 27, 2018
Here’s how much Apple could make from streaming – June 27, 2018
Apple’s next $10 billion frontier is content creation – June 25, 2018
Apple intends to beat Netflix on price with standalone subscription to original content – June 19, 2018
Apple announces multi-year partnership with Oprah Winfrey – June 15, 2018


  1. MDN…
    I agree with your take, and beyond (I would make the bundle available on all devices)

    But since when have you known Apple to offer the kind of flexibility you ask for? Remember SD cards being too complicated?

  2. Why it won’t work, it’ll all be based on iTunes, and no one likes iTunes. Plus, $20 for all that? That’d better get me a new iPhone every year as well, or at least 1 TB iCloud storage, and the music/video must be in 3D audio/Binaural audio, or Mac/ITunes must play virtual surround sound. Shoot, who am I kidding, I’d probably pay $14 for all three: music, news, video, anyways. Just how Apple is.


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