How many iPhones did Apple sell last quarter?

“Their hopes for a super cycle dashed, my analysts seem to have curbed their enthusiasm for iPhone unit sales in the quarter that ended March 31,” Philip Elmer-DeWitt writes for Apple 3.0. “The estimates I’ve gathered so far — from 10 Wall Street professionals and 7 independents — range from 48 million to 54.5 million, a fairly typical quarterly spread.”

P.E.D. writes, “The average, 52.5 million, is up 3.5% from the same quarter last year.”

“We’ll find out who was closest to the mark Tuesday May 1,” P.E.D. writes, “when Apple reports its earnings for fiscal Q2 2018.”

See all of the analysts’ iPhone unit sales projections here.

MacDailyNews Note: For Q217, Apple sold 50.763 million iPhone units which was down 1% versus 51.193 million units in Q216.

Apple’s iPhone captured 86% of global handset profits in Q417; iPhone X alone took 35% of global handset profits – April 17, 2018
Apple’s iPhone X is the UK’s most popular smartphone – April 9, 2018
Apple to release Q218 earnings, webcast live conference call on May 1st – April 3, 2018


  1. The usual pattern is that Apple will have been rumoured to have sold far too few iPhones up until now, but in the last week running up to the financial results, the analysts will suddenly realise that sales were pretty impressive after all and at the last minute will declare a target figure which is so high that Apple will fail to meet it, even though it’s far in excess of Apple’s guidance.

    Anybody selling AAPL during the madness which always happens in the run up to the financial results declaration deserves to lose their shirt. I could feel some sympathy for anybody who was taken in when this sort of manipulation was first done many years ago, but having now seen it happen several dozen times, those who ignore this pattern have only themselves to blame.

    For as long as I can remember, Apple’s guidance has been pretty accurate or at worst somewhat conservative. If the analysts simply repeated Apple’s guidance, it would be more reliable than their guesses.

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