Apple’s next-gen LCD iPhone could be $200 cheaper than OLED counterparts

“The next generation of iPhones will start production in August, according to a supply chain report from investment firm Rosenblatt Securities, with Apple expected to offer an LCD version of the smartphone at around $200 below the cost of the OLED models shipping at the same time,” Malcolm Owen reports for AppelInsider.

“The note written by Rosenblatt analyst Jun Zhang obtained by AppleInsider anticipates three new iPhone models will be launched later this year. The lineup will consist of two OLED versions, with 5.8-inch and 6.5-inch displays, alongside a 6.1-inch LCD version,” Owen reports. “‘We believe the LCD model is being positioned to be priced more aggressively – in the $799 range’ the report states, suggesting it would help push iPhone 6 and iPhone 6s users to upgrade to the ‘iPhone 8S,’ apparently also known as the ‘Jaguar’ model.”

“The $200 price cut compared to the OLED models is down to an array of cost-cutting measures, including a $50 saving in using LCD instead of OLED, and switching out the steel frame for another material to save $20. Material cost reduction around the radios, a single camera on the rear, the removal of force touch, and other reductions are suggested,” Owen reports. “The 5.8-inch OLED ‘Porsche’ model apparently won’t have many ‘significant design changes’ compared to the existing iPhone X. The larger 6.5-inch OLED ‘Rolls-Royce’ model will be positioned at a far higher price, and will have some slightly unusual features. The firm believes it will support the ‘iPen,’ which could be a reference to the Apple Pencil or a similar device, though the accessory will not be included in the box with the iPhone. ”

Read more in the full article here.

MacDailyNews Take: Again we doubt (hope) Apple will not revert to the self-defeating “S” nomenclature which does nothing but scream “unimportant update” to the masses.

We’d love to see some logical iPhone naming going forward.

‘Twas readily discernible differentiation, and not just in screen size, but in camera hardware and features that has sold and continues to sell many Plus model iPhones. ProMotion – especially and naturally coupled with Apple Pencil support – would be a strong reason to choose iPhone X Plus, iPhone X Pro*, or whatever they name it.

*”Pro” means Apple Pencil support already, so it makes sense to use “Pro” for any iPhone with Apple Pencil support, too. – MacDailyNews, November 28, 2017

And, yes, Apple has since ruined the whole “Pro” naming scheme with a $329 iPad that supports Apple Pencil.


  1. “And, yes, Apple has since ruined the whole “Pro” naming scheme with a $329 iPad that supports Apple Pencil.”

    Who cares about the “pro” naming architecture, MDN. I care about substance. In my opinion, including Apple Pencil support across the iPad lineup is a wise and useful decision.

    MDN and many forum participants need to reevaluate what is truly important and what is not. In the end, I really don’t care much about the “S”.

  2. Well after hearing that the Samsung OLED screen with the patented Ugly Notch was the future and must-have for all iPhone owners, the narrative is changing? You can achieve effective performance for a significantly lower cost? Who woulda thunk it?

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