“In Chicago yesterday, Apple CEO Tim Cook stepped into the auditorium at Lane Technical College Prep High School and told an audience about the future of education,” Arielle Pardes reports for Wired. “It was Apple’s first education-focused event since 2012. Back then, Apple still had the lion’s share of the education market—over half of devices shipped to schools that year ran on iOS or Mac OS—and it had a new plan to replace raggedy, expensive textbooks with cheaper digital versions made to read on a tablet. The iPad was two years old, and while it was pricey, it seemed poised to change the way students could learn.”
“Not anymore. Today’s classrooms are powered by Chromebooks and, to a lesser extent, Windows laptops,” Pardes reports. “These are sturdy, versatile, and inexpensive machines that have revolutionized how schools incorporate technology into their classrooms. Steve Jobs wanted to put a computer in the hands of every student. But Chromebooks—not Macbooks—have made that vision a reality.”
“Last year, Chromebooks made up a whopping 58 percent of computing devices shipped to schools. That’s up from 50 percent in 2015, and 38 percent in 2014, according to data from market research firm Futuresource. New Apple devices, meanwhile, dropped to 19 percent—down from 50 percent in 2014,” Pardes reports. “It’s hard to ignore the economics of what Apple is offering: The iPad is still twice the price of a Chromebook, which start at $149, and almost twice the price of Microsoft’s Windows 10 laptop, which costs $189.”
Read more in the full article here.
MacDailyNews Take: If price tags are your only criteria, you don’t know how to buy technology. Apple Macs and iPads dominate at the best schools. Only lesser schools settle for test-taking machines.
At education pricing, it’ll be $299 for the iPad, $99.99 for the keyboard case, and $49 for the Apple Pencil for a grand total of $447.99 per unit (before bulk discounts).
Good luck to educators who’d rather have Apple’s full-featured solution but are going up against Chromebook test-taking machines that start around $150. Obtuse decision-makers are going to look that those two price tags and make the wrong choice for students and teachers pretty much every single time. We commiserate. — MacDailyNews, March 28, 2018
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