Apple banks on creative learning to convince schools that iPads are better than Chromebooks

“Apple has a Google problem — in education, that is. Google has won over a large portion of the education market in the US, something that can be credited to both the cheapness of web-based Chromebooks and the accessibility of Google’s apps. Apple knows this, so yesterday, it hosted an [event] for press, teachers, and student journalists at a magnet high school in Chicago,” Lauren Goode reports for The Verge. “The event may as well have been called ‘Sorry, you can’t make a cool video with a Chromebook.'”

“That’s the point Apple seemed to want to underscore as it presented another iPad and a new and improved suite of apps for teachers and students,” Goode reports. “And there’s a new Apple-designed curriculum called Everyone Can Create, which joins Everyone Can Code as part of a suite of apps for, well, making things: music, art, videos.”

“Apple even cited examples of students using the Clips app to make videos. Never mind that I haven’t seen many real people using Clips in the past year, outside of people at Apple,” Goode reports. “There’s no question that Apple has a long history of appealing to creative types with its technology. The bigger question is whether that approach will help it grab some of the education market back from Google, which partners with a variety of manufacturers for Chromebooks and has emphasized the utility of apps like Docs and Gmail.”

Read more in the full article here.

MacDailyNews Take: Children educated Apple’s way have a better chance of being hired than those “educated” Google’s way. Plus, they get to keep their privacy, which is a nice bonus.

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    1. It depends on how you use a Chromebook. If your use case is primarily as a remote login terminal via software like Citrix there is no ‘gap’ to mine any data other than you’re using Citrix.

      If Android, it will depend on what Apps you decide to use with your system and how you manage your permissions.

  1. Books and devices don’t “educate” people. They are just a part of a system that connects people together so that information can be transmitted, absorbed, discussed and enhanced and then acted upon to finally document something for a desired result.

    l have noted researchers saying that people who take notes by hand in classes do better than those trying to type.

    I am then disheartened to see that another study noted that students are becoming less able to print and write because of tablet/computer use.

    I think education is crucial for society. But, parents and educators have a ways to go yet in figuring out how to best prepare students for the “real world” where they have to suddenly pay their own way.

    I hope Apple can constructively help students.

    1. if you learn to code early, or learn to use certain programs ie… Autocad, Navis, Revit, Bluebeam that are used in my field (Fire Sprinklers) in high school you will get a entry level position at 17-18 years old, note there are many other similar programs used in the so-called real world that would also do the same. The devices (iPad) available today are far beyond the HP Calculator or IBM electric typewriter of my high school days.

    1. is more closely aligned with true liberal arts learning. In today’s world, it’s often seen as a path sidestepping getting a job. As a fan of true liberal arts, I see it as a path of sad compromise, but it’s the priority of edu today…from K-Advanced degrees.

      1. After visiting Mulji’s attached link, I forgot to mention the most critical ingredient in the mix: Steve Jobs. It’s great that Apple would reiterate their Edu commitment, but in today’s climate, “selling” the value of creative learning needs a powerful voice and TC “excitement” in such times seems forced and obligatory. I’m sure he believes in what he’s speaking but his wooden manner can’t tell deliver the persuasive story that Edu needs now.

  2. Creative learning sounds like a great fit for the currently trending “project based” learning style. IMO the two styles feel like they skip the foundations formed from discrete subject learning and toss students into the deep end of the pool to sink or swim. I fear what will result is similar to (in my day) giving a beginning programmer access to BASIC and not first instructing how to structure programs w/o use of the GOTO command. ‘Spaghetti’ code everywhere.

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