10% of young adult Americans have used Apple Pay in-store, well ahead of rivals

“In this quarter’s field study, we decided to survey Millennials and Generation Z shoppers and ask them about their use of mobile payments, in particular emerging mobile payments technologies such as Apple Pay, Google Pay, as well as cryptocurrencies like Bitcoin,” Michael Quoc writes for Dealspotr. “We surveyed 1,000 people total – 500 Millennials (females and males aged 25 to 34) and 500 Generation Z (females and males aged 18 to 24).”

“Overall, we found a higher adoption of Apple Pay among young adults than we expected,” Quoc writes. “Apple Pay dominates in usage and interest / affinity among young adults per our survey… 15% across both demographics have used Apple Pay to pay for items online… 11% of Millennials and 10% of GenZers have used Apple Pay to pay for items in the checkout line. Apple Pay (10%) was significantly more popular than rival payment platforms Google Pay (4%) and Samsung Pay (2%).”

“We also asked how these groups send money to friends and family. PayPal and Venmo remain the leading options here, while Square Cash is the leading emerging platform,” Quoc writes. “Millennials have the highest interest in using Google Wallet, followed by Apple’s new Pay Cash platform for sending money to friends. Generation Z showed the highest preference to use Apple Pay Cash.”

Read more in the full article here.

MacDailyNews Take: It won’t be long before Apple Pay Cash assumes the top spot among person-to-person payments, too.

Apple Pay Cash international roll out begins – February 23, 2018
Apple Pay users more than double globally, but only 16% of iPhone users have activated Apple Pay – February 22, 2018
Apple Pay now accepted in 50 percent of U.S. stores and is the world’s most accepted contactless payment system – January 31, 2018
watchOS 4.2 delivers Apple Pay Cash to Apple Watch – December 5, 2017
Apple Pay now in 20 countries, takes 90% of all contactless payments where active – October 24, 2017
Apple Pay is proliferating, and the banks are scared – October 18, 2017
Apple Pay likely to get boost from Visa and Mastercard mandating contactless payment terminals – August 21, 2017
Apple Pay usage estimated to rise sharply in United States due to frustration with slow Chip-and-PIN cards – August 21, 2017

[Attribution: 9to5Mac. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. I’ve noticed here in Australia over the past year or so that the reflex from sales assistants has shifted from holding out their hand to take the customer’s card to the payment terminal (all our cards have been chip and PIN for years and tap to pay makes up almost all in store transactions) to holding up or pointing to the terminal for the customer to tap their phone or watch themselves.
    Sydney is also preparing to replace contactless public transport cards with tap to pay via bank and credit cards as well as devices this year. London has already done it.

  2. In the UK there are now very few businesses which don’t take Apple Pay and as 9x said above, London Transport has been accepting Apple Pay since it was first available. It’s really convenient to just touch your iPhone against the terminal at the barrier and again when you leave at your destination. Their system keeps a note of all the journeys you make that day and then you are automatically charged for the cheapest deal to cover the journeys made. Visitors from overseas can use it too as there is no need to register your account or phone. Simply get off the plane and put your iPhone to the train entry barrier. Just make sure that your iPhone is still sufficiently charged at the end of your last journey of the day so that you can touch out.

    One thing that people forget is that when an iPhone cannot find a nearby tower, it turns up the transmitter power and tries again. It does this in multiple increments and of course the harder it tries, the faster it depletes the battery. In an underground train there is unlikely to be any reception ( although it’s starting to be offered in some areas ), so while you board the train with a modest battery life showing, it might take a hit from trying to work while underground for half an hour. When travelling late at night with a tired battery, I take the precaution of using Airplane mode to preserve the battery. If there is any doubt about the battery life, use a contactless card throughout as you can’t switch payment systems during that day.

    1. NYC has had underground (subway) trains for over 110 years, and the network is quite extensive (although somewhat redundant in some places, thanks to three competing private companies fighting for the same riders for the first 30 years, until the city took over). And yet the system still doesn’t have real-time train arrival displays on all the lines yet. Never mind any form of contactless payments; you still need a MetroCard, with a (yes, you better believe it) last-century magnetic stripe technology!! Until very recently, their MetroCard vending machines were running OS/2 (IBM’s desktop operating system of the early 90s, their response to Microsoft’s ever-postponed “Chicago”, which came to be Windows 95)…. There is discussion and plans to migrate this entire MetroCard-based system (covering not just trains, but city buses as well) to a contactless system, but the pace at which these things move virtually guarantee that I will be long retired before I’m able to use my iPhone to enter the subway (or a bus).

      On the other hand, we now have full WiFi and LTE/4G coverage (all major mobile operators) in all subway stations and Wifi/USB charging ports are coming to increasing number of new city buses. Not that this came out of the MTA (Metropolitan Transit Authority) budget, mind you, so no thanks to them…

      1. In the UK, WiFi is becoming more commonplace at stations, but it’s not usually available within the tunnels used by underground trains, so it’s one of those things where it’s more useful while you wait for a train rather than for use once you’re on the train.

        USB charging points and WiFi are becoming standard items on medium to long distance trains, coaches and buses. Even commuter buses out of London are getting WiFi and charging points.

        Many transport apps now offer real time display of expected arrival times for wherever the user is and they are very popular because you then know whether to run to the platform, or to take your time.

  3. Sydney has real time location tracking and ETAs for buses, trains and ferries as well as bus occupancy levels. We don’t have a massive underground network outside of the inner city but where we do we have LTE coverage by all 3 national carriers. Although it can be a bit patchy when the train is full!
    They’re rolling out WiFi on buses at the moment. It’s not bad but not yet widespread.

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